Copywriter- Rajasthani

About Us

Started in 2019, STAGE is an entertainment platform for regional cultures known for producing premium quality content in Indian languages to reinforce, protect and validate people’s sense of identity for their culture and heritage.

We currently focus on Haryanvi, Rajasthani and Bhojpuri languages. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions.

In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here.

Job Description

Key Responsibilities

• Content Creation:
• Develop engaging Rajasthani content for marketing campaigns, promotional ads, and OTT platform branding.
• Write scripts for Rajasthani promotional videos, teasers, trailers, and event campaigns.
• Create compelling taglines, captions, and copy for digital and social media platforms.
• Campaign Strategy:
• Collaborate with the marketing and creative teams to brainstorm and execute ad campaigns.
• Ensure content aligns with the brand tone, culture, and values of the Rajasthani-speaking audience.
• Scripting:
• Write high-quality scripts for Rajasthani shows, folk song programs, and celebrity campaigns.
• Adapt and localize content to resonate emotionally with the target audience.
• Editing & Proofreading:
• Ensure all content is accurate, culturally appropriate, and free of errors in Rajasthani language and grammar.
• Review and refine copy to maintain consistency in style and brand voice.
• Market Understanding:
• Stay updated on Rajasthani folk culture, trending topics, and audience preferences.
• Research and incorporate folk traditions, festivals, and cultural nuances into content.

Requirements

• Experience:
• Minimum 3 years of experience in copywriting, content creation, or scripting within the Rajasthani media industry.
• Demonstrated ability to create promotional campaigns and high-quality scripts in Rajasthani.
• Skills:
• Excellent command of the Rajasthani language (written and verbal).
• Creative and strategic thinking to develop culturally relevant and engaging content.
• Proficiency in conceptualising ad campaigns and promotional material for digital and traditional platforms.
• Knowledge:
• Strong understanding of Rajasthani culture, traditions, and audience behaviour.
• Familiarity with OTT platforms, media trends, and folk genres within the Rajasthani region.
• Qualifications:
• Bachelor's degree in Mass Communication, Media, Literature, or a related field is preferred.
• Portfolio showcasing past work in Rajasthani media, ad campaigns, or scripts.