Social Media Lead

Voldex is seeking a Social Lead to define and lead Brookhaven's social ecosystem across platforms, creators, and community. This role involves setting the tone, humor, characters, and storytelling style for Brookhaven on TikTok, YouTube, and emerging platforms. The Social Lead will run and evolve The Brookhaven Daily, develop new content formats, and translate player creativity into cultural moments. The ideal candidate combines showrunner instincts, social-native creativity, and a strategic franchise-building mindset.

Must Have

• Define the social vision for Brookhaven
• Translate Brookhaven's worldbuilding into social-first storytelling
• Identify cultural moments, trends, and audience behaviors
• Oversee The Brookhaven Daily's creative direction and evolution
• Build new social series to expand the Brookhaven universe
• Develop a content pipeline for YouTube and TikTok
• Identify, nurture, and manage key Roblox and UGC creators
• Build a tiered creator program
• Lead a small team of community managers
• Develop the conversational tone of Brookhaven across platforms
• Set KPIs for engagement, audience growth, and creator participation
• Analyze performance data and adjust strategy
• 7+ years in social, content, or digital brand leadership
• Expert in TikTok and YouTube
• Fluency in Roblox culture and UGC-driven communities

Perks & Benefits

• Competitive compensation (above-market salary + profit sharing + stock options)
• Retirement benefits (company contribution to 401k, RRSP, Pension in Canada, UK, USA)
• Medical, dental, and vision benefits (with additional benefits in Canada, UK, USA)
• Flexible PTO (vacations + Federal / Bank Holidays)
• Remote First work environment
• In-person get-togethers, virtual company-wide game events, Robux allowances
• Professional Development reimbursement for courses and materials
• Opportunity to work with awesome people and impact millions of daily players

Voldex is a leading gaming company focused on Roblox, the most exciting ecosystem in gaming today. We are home to several of Roblox's top games, including Brookhaven, Driving Empire, and NFL Universe Football. With over 145 million monthly active players across our games, we are the #1 Roblox developer by audience size. Founded in 2015, we have since grown to 75+ full-time remote team members across the globe.

Our strategy is to acquire and sustainably grow games on Roblox. Our acquisition strategy is backed with significant capital from firms including The Raine Group, Makers Fund, Andreessen Horowitz (a16z), QIA, Dune Ventures, and MIT.

Our top games include:

• Brookhaven, #1 Roleplay game on Roblox and the most popular game on the Roblox platform
• Driving Empire, the #1 driving game on Roblox where we’ve brought real cars into the game in partnership with automakers
• NFL Universe Football, the #1 American football game and top grossing sports game on Roblox.

Role Overview

We’re looking for a Social Lead to build and lead Brookhaven’s social ecosystem — defining how the world of Brookhaven lives across social platforms, creators, and community.

This role sets the tone, humor, characters, and storytelling style for Brookhaven on TikTok, YouTube, and emerging platforms. You will run and evolve The Brookhaven Daily, develop new formats that make the world feel alive, and translate player creativity into culture.

The ideal candidate blends the instincts of a showrunner, the creativity and speed of a social-native creator, and the strategic lens of a franchise builder.

What You’ll Do

Strategy & Vision

• Define the social vision for Brookhaven as a core pillar of franchise development
• Translate Brookhaven’s worldbuilding, characters, and lore into social-first storytelling
• Identify cultural moments, trends, and audience behaviors that inform what we create and when
• Partner with game and franchise teams to ensure social + in-game storytelling feel connected and consistent

Content & Storytelling

• Oversee The Brookhaven Daily: creative direction, cadence, character usage, formats, and evolution
• Build new social series that expand the Brookhaven universe, examples may include character-driven formats, comedic town updates, lore teases
• Develop a content pipeline built for both speed and quality across YouTube and TikTok
• Ensure characters, tone, and world logic stay consistent and become iconic

Creator Ecosystem

• Identify, nurture, and manage key Roblox and UGC creators who shape Brookhaven culture
• Build a tiered creator program that includes incentives, challenges, early access, and co-creation opportunities
• Partner with creators to test iconic character and world elements before they scale
• Ensure creators are part of the franchise development pipeline — not just amplification

Community & Culture

• Lead a small team of community managers to represent Brookhaven’s voice in real time
• Develop the conversational tone of Brookhaven across platforms — witty, playful, grounded in the world
• Drive feedback loops that bring player insights directly into game, character, and content development
• Ensure Brookhaven feels like a “town square” — a place to connect, belong and be creative

Measurement & Growth

• Set KPIs across engagement, audience growth, character affinity, and creator participation.
• Analyze performance data and adjust tone, formats, and scheduling to maximize impact.
• Build dashboards and reporting frameworks that help the broader team understand what’s resonating.
• Identify opportunities to scale successful formats into bigger initiatives (e.g., live events, recurring arcs, collabs).

Who You Are

• A culture-first storyteller with deep experience in youth audiences, fandom, and digital worlds
• 7+ years in social, content, or digital brand leadership — ideally in gaming, entertainment, or creator ecosystems.
• Expert in TikTok and YouTube, with fluency in Roblox culture and UGC-driven communities
• Strong creative instincts and the operational discipline to run a fast-moving content machine
• Able to toggle between high-level franchise thinking and scrappy, real-time content production
• Obsessed with internet culture and translating trends into narratives that feel authentically Brookhaven
• Collaborative, optimistic, highly communicative — able to inspire creatives, PMs, devs, agencies, and creators

Why This Role Matters

Brookhaven is one of the biggest digital playgrounds in the world. You will define how millions of players see it every day — shaping its tone, humor, storylines, characters, and cultural footprint.

This role is foundational to the franchise: social is where our characters come to life, where community grows, and where the world of Brookhaven becomes a brand that lives beyond Roblox!

Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status

Permanent Voldex employees enjoy the following benefits:

• Competitive compensation - above-market salary + profit sharing + stock options
• Retirement benefits - company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA!
• Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…) such as Canada, UK and USA.
• Flexible PTO - vacations + Federal / Bank Holidays
• Remote First - we have always been remote and will remain that way including work from home/anywhere
• In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!
• Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth
• Work with awesome people and impact millions of daily players