Senior Analytics Engineer
Job Summary
Job Description
The Senior Analytics Engineer will support project teams with client work, focusing on implementing and tagging Google Analytics 4 (GA4) primarily through Google Tag Manager (GTM). Responsibilities include configuring GA4 properties, creating documentation, QA testing, building efficient implementations, troubleshooting data collection issues, and ensuring client expectations are met. This role requires expertise in digital analytics, GA4 implementation, and understanding of data best practices. The engineer will also collaborate with teams, adapt to a fast-paced environment, and contribute to thought leadership. The candidate will be working under the direction of the Senior Analytics Consultant/Lead/Director of Analytics to provide support for clients.
Must have:
- Configure GA4 properties according to best practices.
- Create GA4 documentation for development teams.
- QA and test GA4 implementations.
- Build efficient implementations using tag management solutions.
- Troubleshoot GA4 data collection issues.
- Ensure client expectations are met and results are delivered.
- Adapt to a fast-paced work environment.
Good to have:
- Degree in IT, Digital Marketing Analytics, or related field.
- Experience with Google Analytics 4 implementation and customization.
- Experience with Google Tag Manager deployment.
- Knowledge of digital analytics, analytics implementation, or marketing analytics.
- Knowledge of GA4/Firebase app tracking.
- Knowledge of HTML/JavaScript.
- Experience with other tag management systems (e.g., Segment, Tealium).
- Experience with BigQuery or data visualization tools (e.g., Tableau, Looker, Power BI).
13 skills required
Job Details
Opening from India (Hybrid/On-Site)
Bounteous x Accolite is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.
Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.
₹7 - ₹14 a year
Description
The full-time Analytics Engineer will work to support the Project teams with client work. This role will be heavily involved in the implementation and tagging of Google Analytics 4 (GA4) properties primarily through Google Tag Manager (GTM) and other Tag management tools such as Tealium (if necessary). This role will also support the broader teams as appropriate with initiatives including tagging and implementation support for personalization & marketing pixels. The full-time Analytics Engineer will demonstrate and hone skills in auditing and implementing Google Analytics and Google Tag Manager, adhering to general digital analytics best practices.
Role and Responsibilities
Ø Work with clients, under the direction of the Senior Analytics Consultant/Lead/Director of Analytics to provide both ad-hoc and project-based support for those clients.
Ø Operate within Jira Service Management, part of the Atlassian suite of tools, fielding requests.
Ø Configure GA4 properties according to best practices.
Ø Create GA4 documentation, providing data layer & other tracking specifications to app/web development teams.
Ø Mandatory QA and test GA4 implementations - including app and web data streams
Ø Build smart, efficient implementations through tag management solutions, including Google Tag Manager.
Ø Ability to troubleshoot and isolate potential GA4 data collection issues.
Ø Established domain expertise in clients’ business space to drive results.
Ø Demonstrate a grasp of the fundamental importance of clean data to empower successful digital marketing initiatives, in support of larger business objectives.
Ø Ensure client expectations are met and results are delivered.
Ø Articulate complex ideas in a clear and concise manner, both in speech and writing.
Ø Cultivate and manage relationships at the company and among the team.
Ø Collaborate with the team lead and project teams in a manner consistent with our culture and values.
Ø Adapt to a fast-paced work environment and have the ability to overcome technical and business challenges.
Ø Demonstrate high intellectual bandwidth, as well an ability to prioritize and work on the right things at the right time.
Ø Active participant in thought leadership.
Ø Work with the designated career coach to define OKRs and complete objectives as appropriate.
Ø Other responsibilities as assigned.
Preferred Qualifications
Ø A degree in IT, Digital Marketing Analytics, or related field plus internship experience in digital analytics.
Ø Experienced with Google Analytics 4 and has implemented, configured, and customized the tool.
Ø Deployed Google Analytics 4 through Google Tag Manager.
Ø Has focused on one or more of the following areas: digital analytics, analytics implementation, and/or marketing analytics.
Ø Understand how to read and interpret reports.
Ø Fundamental knowledge of GA4/Firebase app tracking.
Ø Baseline knowledge of HTML/JavaScript with regards to isolating and manipulating DOM elements.
Ø Can speak to big data and know what's possible regarding activation.
Ø Exposure or working knowledge of other tag management systems (i.e. Segment, Tealium, etc.) is a plus!
Ø Experience with BigQuery or have used data visualization tools like Tableau, Looker, or Power BI is also a plus!
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