Senior Business Development Manager

Rain is the fastest-growing earned wage access (EWA) fintech in the U.S., serving 3.5 million employees and backed by top investors like QED and Prosus. We’ve raised nearly $400M in funding—including the largest Series A in fintech history—and just closed our Series B to fuel our next stage of hypergrowth.

Overview

Rain is seeking a Senior Business Development Manager to lead and scale our Business Development Representative (BDR) team—the outbound engine responsible for generating qualified pipelines across the Mid-Market and Enterprise segments. This role is both strategic and hands-on, and will report directly to our EVP of Go-To-Market.

You will own the performance, development, and expansion of a high-performing, remote BDR team, currently eight strong. This role is pivotal to Rain’s continued growth, requiring a proven leader with a track record of driving pipeline creation in under-branded or emerging product categories (e.g., fintech, HR tech, or AI-powered SaaS).

You’ll be responsible for architecting scalable outbound programs, leveraging data and tooling (including AI), and working cross-functionally to drive alignment and performance across the full go-to-market motion.

Key Responsibilities

Leadership & Team Development

• Lead, coach, and inspire a team of 8 remote BDRs focused on Mid-Market and Enterprise accounts.
• Foster a culture grounded in performance, continuous feedback, and individual growth.
• Design and implement scalable career paths and development frameworks to drive motivation and retention.
• Recruit, onboard, and ramp new hires with speed and structure.

Execution & Program Optimization

• Develop and scale effective outbound programs, cadences, and messaging strategies tailored to enterprise and mid-market buyers.
• Deliver tactical coaching on cold outreach, objection handling, and personalization.
• Drive adoption and impact of AI-powered sales workflows and modern outbound tools (e.g., Clay, Gong, HubSpot).
• Personally lead strategic outbound initiatives or high-value account engagement as needed.

Performance & Analytics

• Define and enforce clear KPIs for activity levels, conversion rates, meetings booked, and pipeline generated.
• Apply a data-first approach to optimizing team performance, forecasting results, and identifying conversion bottlenecks.
• Provide regular updates to GTM leadership with actionable insights and strategic recommendations.

Cross-Functional Collaboration

• Work hand-in-hand with Marketing to amplify integrated campaigns and build outbound programs rooted in buyer intent signals and marketing touchpoints (e.g., content downloads, webinar attendance, intent data).
• Partner closely with AEs to ensure alignment on ICP, qualification, and opportunity handoff.
• Collaborate with RevOps, Enablement, and Partnerships to co-develop outbound campaigns, training resources, and experiments.
• Act as a market intelligence source, surfacing trends, prospect feedback, and GTM opportunities from the frontlines.