Senior Creative Marketing Specialist

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For:

As our marketing team continues to evolve, we are looking for a Senior Creative Marketing Specialist to join us. If you're an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you.

Key areas of responsibility:

Strategic support

• Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google).

• Translate insights into actions that resonate with our target audience.

• Innovate using new tools, frameworks and methodologies to enhance creative output.

Creative excellence

• Generate fresh and user-centric creative ideas that are highly relevant to the strategy. Write briefs.

• Analyze UA results and creatives’ performance in order to improve metrics.

• Conduct consistent market research and competitor analysis to extract industry trends and insights. Apply this knowledge to drive innovative and effective solutions.

• Give constant feedback and share best practices with the team. Act as a mentor for less experienced teammates.

Strong management

• Manage full-cycle creatives’ production: from idea to final implementation. Act as a leader who motivates the team to achieve the best possible result within the project.

• Plan and coordinate your own workload, prioritize tasks and goals.

• Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency.

Required professional skills:

• Minimum 3 years of relevant experience as a Creatives Producer or similar position.

• Excellence in ideation and execution across diverse ad networks: Meta, TikTok and Google.

• Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications.

• Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving marketing KPIs.

• Strong background in performance marketing that is driven by insights and analytics.

• Excellent project and time management skills.

• Empathetic team development skills that foster both individual growth and teamwide success.

• Experience in presenting work with confidence and elegance. Ability to clarify underlying reasoning behind creative choices within a broader context.

• Open and effective communication aimed at building trust with various stakeholders.

• Operate autonomously and proactively.

• Upper-intermediate or advanced English level.

Additional qualities that may be helpful:

• Knowledge of the specifics of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features, and trends is a plus.

• Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads.

• Profound awareness of trends within the health and fitness vertical.

• Experience with subscription-based applications and mobile advertising market.

• A genuine passion for wellness and health tech.

Ready to revolutionize the way we communicate wellness? Join us and be a vital part of our health-tech journey.

With possibility to relocate to our hubs in CY, PL, ESP

Check out some of our products

• Muscle Booster — musclebooster.fitness

• Yoga-Go — yoga-go.fit

• WalkFit - http://walkfit.pro