Senior Customer Relationship Manager

Lingokids is seeking a Senior Customer Relationship Manager to optimize the Buyer Journey and deliver a WOW! Experience through Email, Push Notification, and In-app communications. This role involves analyzing user behavior, segmenting, and building strategies to maximize conversion rates from free to paid customers. The manager will define, implement, and optimize omnichannel flows in Braze, set up campaigns, and monitor KPIs within a cross-functional team dedicated to redefining education through Playlearning™.

Must Have

• Analyze user behavior, segment and build strategies to maximise conversion rate from free user to paid customer
• Define, implement and optimize omnichannel flows in Braze (Email, Push notifications & In-App)
• Set-up, launch and control one-shot campaigns and customer surveys
• Suggest improvements and experiment with A/B testing for results optimisation
• Request and manage copies and audiovisual assets to designers and copywriters
• Monitor KPIs, analyse results and share learning summaries with stakeholders
• Around 4 years of experience in Marketing Automation
• Worked with Braze as a personalisation platform
• Familiar with concepts from direct marketing, persuasive copywriting, buyer psychology and neuromarketing
• Previously created and executed AB tests, Growth or CRO projects
• Good at analytics and have a passion for problem solving
• Rigorous in working with numbers and expertise in Microsoft Excel
• Passion for applying analytical methodologies to solving business problems
• Fluent in English (spoken and written communication)

Good to Have

• Curious and playful
• Not afraid of tough challenges and confident enough to share your views
• Enjoy working in a cross-functional team
• Polite when reviewing other people's work and take it well when you get feedback

Perks & Benefits

• Career Growth: up to €2,000 per year for books and training
• Remote-Friendly: work from home or Madrid offices, within a 2-hour difference from Spain (GMT+1)
• Stock Options
• Home Office Setup: €400 allowance for setup and €35/month for remote work expenses
• Meal Allowances: €60/month on Cobee card
• Flexible Compensation: manage meal, transport and childcare expenses with Cobee
• Health Insurance: private health coverage at exclusive rates through Adeslas
• Language Lessons: free Spanish and English classes
• Visa Sponsorship: for EU work visa
• Company events: team gatherings and off-sites in Spain

We’re looking for passionate professionals to join our team, make a real impact, and contribute to something truly meaningful. Let’s build the future of education together! 🚀

Lingokids is on a mission to help families raise amazing kids through Playlearning™. Ready to join us on this exciting journey? 🚀

Lingokids is a global leader in educational technology, helping over 185 million families worldwide raise amazing kids through Playlearning™—our unique approach that blends education with play. Our mission is to empower children with modern learning experiences, combining educational subjects with essential life skills to help them grow into confident, conscious, and resilient lifelong learners.

As a CRM Manager, you will have a direct impact on continuous scaling of our app to the families that trust us. You will be responsible for optimizing the Buyer Journey based on A/B testing and delivering a WOW! Experience through Email, Push Notification and In-app communications. You will be part of a cross-functional and dynamic team where Designers, Data scientists, Software developers and Marketers work together.

If you want to be part of a team that's redefining the future of education, we’d love to hear from you!

What you’ll do

• Analyze user behavior, segment and build strategies to maximise conversion rate from free user to paid customer.
• Define, implement and optimize omnichannel flows in Braze (Email, Push notifications & In-App).
• Set-up, launch and control one-shot campaigns and customer surveys.
• Suggest improvements and experiment with A/B testing for results optimisation.
• Request and manage copies and audiovisual assets to designers and copywriters.
• Monitor KPIs, analyse results and share learning summaries with stakeholders.

What you’ll bring

• Have around 4 years of experience in Marketing Automation and have worked with Braze as a personalisation platform.
• Are familiar with concepts from direct marketing, persuasive copywriting, buyer psychology and neuromarketing, and are able to apply them in creative production.
• Have previously created and executed AB tests, Growth or CRO projects.
• Are good at analytics and have a passion for problem solving.
• Are rigorous in working with numbers and expertise in Microsoft Excel.
• Have a passion for applying analytical methodologies to solving business problems.
• Are curious and playful, you are not afraid of tough challenges and confident enough to share your views.
• Enjoy working in a cross-functional team.
• Are polite when reviewing other people's work and take it well when you get feedback on yours, like we are!What you’ll bring

English is a must: We’re a multicultural team providing a service in English, so while certifications aren’t necessary, fluency is essential. As a fully remote company, clear and effective spoken and written communication—especially in asynchronous, long-form formats—is key to collaborating successfully.

Life at Lingokids

📚 Career Growth: Your growth drives our success! We invest in your development up to €2,000 per year for books and training—so you can keep learning and growing with us.

🏡 Remote-Friendly: Work from where you’re most productive—home or our offices in Madrid—anywhere within a 2-hour difference from Spain (GMT+1). The choice is yours!

📈 Stock Options: Your contribution matters! You'll receive stock options, giving you the opportunity to own part of the company and share in its success.

🖥 Home Office Setup: Create your ideal workspace with a €400 allowance for setup and €35/month for remote work expenses—because comfort fuels creativity!

🍲 Meal Allowances: Get €60/month on your Cobee card to enjoy meals at restaurants or food delivery—good food makes everything better!

💳 Flexible Compensation: Manage your meal, transport and childcare expenses easily with Cobee, integrating them directly into your payroll.

🩺 Health Insurance: Access private health coverage at exclusive rates through Adeslas, seamlessly deducted from your payroll—quality care made simple.

💬 Language Lessons: Learning never stops! Enjoy free language classes in Spanish and English, to sharpen your skills and stay connected in a global team.

🌍 Visa Sponsorship: If you need a visa to work in the EU, we’ll handle the process and cover the costs to make your transition seamless.

🎉 Company events: Yes! We’re a fully remote team spread across different countries, but we love getting together from time to time in different corners of Spain, for team gatherings and recharging at our amazing off-sites!

Passion matters more than perfection

Didn’t check every box for this role? No worries! We’re looking for passionate, driven individuals who believe in our mission. If that sounds like you, we’d still love to hear from you!

Diversity, Equity, and Inclusion

At Lingokids, diversity isn’t just a checkbox—it’s at the heart of everything we do. Just like we teach kids to embrace differences, we celebrate them in our team, knowing that the best ideas come from unique perspectives. We’re all about creating a space where everyone feels valued, heard, and empowered to be their authentic selves. No matter your background, identity, or story, if you’re passionate about making a difference in education, we want you here.

Team

Marketing

Locations

Madrid HQ, Remote (international, outside Spain)

Remote status

Fully Remote

Our culture

Playworking:

We work hard and playwork™ even harder! Learning through play and having fun is also the mantra of Lingokids behind the scenes.

Creative leadership:

Lingokids members work in interdisciplinary teams with a long-term goal designed to feel like a mini-startup where everyone must perform creative leadership. All members are responsible for proposing solutions to problems, and nobody is expected to come up with all the ideas while the rest are just developing them.

We know nothing:

At Lingokids we are humble and one of our mottos is “I know nothing”. But knowing is our passion so we are always finding creative ways to increase our wisdom. That continuous race for perfecting our knowledge brought us where we are. That and that we are fast getting that knowledge.

About Lingokids

The Lingokids app was created because there were no other apps on the market for kids that were fun, engaging and safe.

From day one, we designed the Lingokids app to be engaging, educational, and completely safe for kids. It’s not just about keeping kids entertained—it’s about making sure they’re learning and developing key skills in a way parents can feel good about.

Our unique PlaylearningTM approach puts children in the center of the Lingokids universe, which provides 3,000+ original, engaging, interactive learning activities in a variety of mediums and surrounds them with choice and exploratory child-led learning paths.

With a commitment to traditional, educational objectives for preschool through second grade, Lingokids knows today’s child needs engineering & empathy, reading & resilience, math fluency & mindfulness.

Join the adventure! 🚀