Senior Data Analyst

SYBO is part of the Miniclip family and known for the widely popular game, Subway Surfers, the most downloaded mobile game in the world, with over four billion downloads. Located in the heart of Copenhagen, we aim to create playful moments that inspire our fans to care.

We’re on the hunt for a sharp-minded, insight-hungry Game Analyst to join one of our flagship game teams, Subway Surfers, a genre-defining title with an evergreen player base and a whole lot of heart.

This role will combine hands-on analysis with strategic influence, helping shape the future of Subway Surfers through data-driven insights. This isn’t just about crunching numbers, it’s about understanding our players behind them. That means diving deep into player behaviours, running tests with purpose, and guiding product decisions that create long-term joy.

You won’t be doing it alone. You’ll partner with a kind, curious, and dynamic team. And yes, we walk the talk on work-life balance. No heroics here, just smart strategies, shared wins, and the occasional Friday celebration.

Responsibilities

• Partner with the Lead Analyst to deliver actionable insights on game performance, player behaviour, and content updates
• Own the design, execution, and readout of A/B tests, including defining success metrics and interpreting results
• Lead advanced analyses on player behavior, retention, engagement, monetization, and live operations.
• Build and maintain dashboards, reports, and visualisations in Looker for both technical and non-technical stakeholders
• Query and process large datasets using Google Cloud Platform (GCP) tools, ensuring accuracy and timeliness of reporting
• Define and create player segments based on behavioural, demographic, and engagement data to enable targeted analysis, personalised experiences, and strategic decision-making
• Partner with Product Managers, Designers, and Engineers to influence feature development and live-ops strategies. with data-backed recommendations
• Advocate for data-driven culture,help establish best practices in game analytics

Life at SYBO

In your first month...

You’ll get familiar with our game, tools, data models, and team rituals. You’ll dive into past analyses, learn our approach to segmentation and game economy design, and start contributing to ongoing experiments and reporting. Expect lots of support, onboarding sessions, and good conversations with game designers, product folks, and other analysts.

Within 3 months...

You’ll be leading your first couple of A/B tests, providing insights on economy balancing, and segmentation strategy. Get ready to start owning dashboards, delivering insights that drive content and feature decisions, and partnering closely with the game team to define KPIs and hypotheses.

By 12 months...

You’ll have made a measurable impact on player experience, game economy health, and decision-making speed. Your work will be deeply embedded in how we build and iterate the game, and you’ll be known as a go-to person for both sharp insights and strategic thinking. You’ll have helped us level up our analytical maturity and you’ll probably have taught us a thing or two along the way.

Requirements

• Proven experience in game analytics or related data-heavy roles, ideally within free-to-play mobile games
• Proficiency in SQL, Python/R, and data visualization tools (Looker, Tableau, or similar). Strong foundation in statistics and experiment design.
• Understanding of A/B methodology, ideally with practical experience or strong statistical knowledge
• Deep interest in gaming, with curiosity to understand player motivations, behaviors, and monetization strategies.
• Clear communicator who translates complex insights into compelling stories and effectively influences decisions across technical and non-technical stakeholders

Bonus Points

• Familiarity with LookML or experience building custom data models in Looker

We're SYBO, the mobile games studio behind the legendary Subway Surfers, with over 4 billion downloads worldwide! Join our team in the heart of Copenhagen, where creativity flourishes in our new, innovative studio.

If you join us, you'll have the opportunity to dive into engaging and creative projects alongside a diverse group of collaborative colleagues from over 40 countries across the globe.

We truly believe you perform your best, when you have the equipment you need - and our IT team is always there to ensure you have access to the latest tools and the right gear, enabling you to be at your best.

We also pride ourselves in taking care of your well-being, offering a delicious lunch buffet, a variety of healthy snacks, mental health activities, massages and regular social events to keep the energy flowing.

Not in Copenhagen? Not a problem! We have in-house relocation specialists who will help you relocate, and feel right at home in Copenhagen and at SYBO!