Senior Demand Generation Manager

As a Senior Demand Generation Manager at Trellix, you will be a pivotal member of the customer marketing team, focusing on creating intentional engagement with high-value enterprise customers. This involves developing and executing targeted account-based marketing strategies in strong partnership with sales and field marketing to positively impact pipeline and revenue growth. You will manage personalized multi-channel campaigns, align with sales on account-specific engagement, continuously optimize campaign performance, and establish robust experimentation for personalization at scale, delivering actionable insights based on account behavior and digital engagement.

Must Have

• 5+ years of B2B marketing experience
• Demonstrated success in ABM program strategy
• Experience with land and expand motions within enterprise accounts
• Expert in stakeholder management across teams
• Ability to partner with sales to devise and implement ABM strategies
• Customer-centric mindset with expertise in understanding the enterprise buyer journey
• Proficiency with Salesforce, 6Sense, Marketo
• Proficiency with analytics/BI tools like Looker
• Create and manage personalized, multi-channel campaigns
• Continuously monitor, analyze and optimize campaign performance
• Establish robust experimentation for personalization programs

Good to Have

• Japanese language proficiency

Perks & Benefits

• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

Job Title:

Senior Demand Generation Manager

About Trellix:

Trellix, the trusted CISO ally, is redefining the future of cybersecurity and soulful work. Our comprehensive, GenAI-powered platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Along with an extensive partner ecosystem, we accelerate technology innovation through artificial intelligence, automation, and analytics to empower over 53,000 customers with responsibly architected security solutions. We also recognize the importance of closing the 4-million-person cybersecurity talent gap. We aim to create a home for anyone seeking a meaningful future in cybersecurity and look for candidates across industries to join us in soulful work. More at https://www.trellix.com/

Role Overview:

As a member of the customer marketing team you will play a pivotal role in creating intentional engagement with our highest-value enterprise customers by developing and executing targeted account-based marketing strategies. Through a strong partnership with sales and field marketing teams, you will positively impact pipeline and revenue growth.

About the role:

• Create and manage personalized, multi-channel campaigns (e.g., content, digital ads, direct mail, events) that engage our largest and most strategic customer accounts at different stages in their buyer’s journey.
• Work hand-in-hand with sales to align on account-specific engagement strategies that deepen relationships with decision-makers in key accounts.
• Continuously monitor, analyze and optimize campaign performance based on nuances of large accounts, performance data analysis, feedback from sales and cross-functional partners, and an understanding of our business.
• Establish robust experimentation with emphasis on building personalization programs at scale and own the experimentation feedback loop by analyzing results and sharing learnings.
• Deliver actionable insights to Sales and cross-functional teams based on account behavior, digital engagement, and analytics.

About you:

• You have 5+ years of B2B marketing experience, with demonstrated success in ABM program strategy and land and expand motions within enterprise accounts.
• You are an expert in stakeholder management across teams and can successfully partner with sales to devise and implement ABM strategies that deliver measurable, business-driven results.
• You have a customer-centric mindset with expertise in understanding the enterprise buyer journey and a passion for creating engaging campaigns that meet customers where they are.
• You are proficient with Salesforce, 6Sense, Marketo, and analytics/BI tools like Looker.
• Additional language proficiency of Japanese is desired but not mandatory.

Company Benefits and Perks:

We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.