Senior Digital Marketing Specialist

Regional Digital Marketing Leader (LAC)

As an outstanding leader and digital marketer, you will be a key member of the Marsh McLennan Digital Marketing Centre of Excellence (CoE) and the digital marketing lead for your assigned region. Leading and coaching a team digital marketers, you will play a critical role in delivering our global digital marketing strategy and ensuring related execution across regions and countries. As a member of the regional marketing leadership group, you will partner with the broader marketing and communications team and business stakeholders on online governance and performance to drive a globally aligned, consistent user experience, effective localization, best-in-class processes/workflow implementation, and martech ROI through strong adoption.

You will bring a combination of proven strategic and executional ability, strong communication skills, and the ability to advise senior leaders and stakeholders. This role provides structure to unstructured situations, leading discussions at multiple levels of the organization to facilitate understanding and engender support and forward action.

As an experienced, data-driven digital leader, you will be well-versed in online strategy, user experience design, content strategy, web/mobile/app analytics, multi-channel digital acquisition marketing, SEO/SEM, strategic partnerships, and more. Passionate about moving digital marketing into entirely new spaces, you will remain at the forefront of martech and wider capabilities, including AI technologies.

At Marsh McLennan, we’re creating a culture where you can bring your authentic self to work. When you join us, you bring your inclusive energy and enthusiasm to a team that values you personally and professionally—regardless of who you are, what you look like, where you were raised or born, who you love, or what your religious beliefs are. You are welcome here.

This role will be based in (Arcos Bosques). This is a hybrid role that has a requirement of working at least three days a week in the office.

We Will Count on You To (Examples Include but Are Not Limited To):

• Ensure our global digital marketing strategy takes into consideration regional requirements and objectives using strong data-driven insights and best practices.
• Advocate for the regional needs and advise regional marketing and business teams on digital's objectives, roadmap, and best practices.
• Partner with regional teams to improve search, email, paid, and web performance.
• Input into regional objectives and KPIs, ensuring alignment with business goals for lead generation, client acquisition, and revenue growth.
• Lead and coach a team of digital marketers while building their capabilities and ensuring consistent high-quality delivery.
• Drive the implementation of new digital projects and help drive adoption of new tools and processes.

What You Need to Have:

• Excellent strategic and executional ability, strong communication skills with the ability to confidently influence and direct multiple stakeholders, including C-suite leaders and direct reports.
• Ability to lead and execute multiple projects, direct reports, stakeholders, and deliverables simultaneously and a proven ability to flex own style to be both strategic and hands-on when required.
• Strategy-oriented, with deep expertise in business and broad knowledge of enterprise management and stand-out level of problem-solving.
• Proven in-depth digital marketing expertise across the buyer journey from search to conversion to authentication strategies, including strong knowledge of related tactics, including personalization and best-in-class execution. [12+ years related experience].
• Knowledgeable about core and emerging technologies that will continuously improve the performance of our digital client experience and digital marketing investments.
• Superior analytics skills to track and measure performance and make data-driven decisions (including A/B testing).
• Future-minded digital marketer willing to innovate and push the boundaries to ensure digital presence that drives user experience, client engagement, and accelerates pipeline growth and sales, including lead generation, conversion, and e-commerce sales.
• Ability to navigate a complex, matrixed environment and balance the needs to a global center of excellence model with supporting the local team and business requirements.
• Excellent communications skills—English and local language verbal and written.
• Relevant qualifications/certifications in agile program/project management, analytics & mining tools and digital delivery strategies [10+ years related experience].

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.

Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.