Senior EMEA Field Programs Manager

Proofpoint

Job Summary

Proofpoint, a leader in human-centric cybersecurity, is seeking a Senior EMEA Field Programs Manager. This role involves leading integrated marketing programs across EMEA, focusing on digital engagement, influencer marketing, executive thought leadership, and regional campaign operations. The manager will elevate Proofpoint’s market presence, drive awareness, and enable customer demand through high-impact programs. The ideal candidate is a seasoned B2B marketer with strategic thinking and operational excellence, adept at building relationships, managing agencies, and aligning global and regional teams to influence reputation and engagement.

Must Have

  • Build and maintain relationships with cybersecurity and enterprise technology influencers, creators, and thought leaders.
  • Lead influencer and advocacy initiatives aligned to EMEA marketing priorities.
  • Manage influencer identification, contracting, content development, and performance reporting.
  • Elevate executive presence across EMEA through thought leadership content and social amplification.
  • Own EMEA-wide digital program coordination, ensuring flawless execution across channels.
  • Partner with global marketing teams to prepare regional programs for launch.
  • Drive cross-functional visibility, consolidate updates, identify gaps, and manage risks.
  • Manage 2–3 key agency relationships across influencer marketing and digital programs.
  • Define scopes, manage budgets, ensure performance, and drive accountability with agencies.
  • Oversee end-to-end project timelines, dependencies, and stakeholder coordination.
  • Maintain structured reporting and dashboards for EMEA leadership.
  • Ensure strong governance, clear processes, and consistent execution across countries and teams.
  • Work closely with PR, Brand, Digital, Field, Global Campaigns, and Social Media teams.
  • Localize global initiatives for regional relevance while maintaining brand and message consistency.
  • Integrate influencer and thought leadership activities into broader demand generation motions.
  • 7–10+ years in B2B marketing, digital programs, influencer marketing, or integrated campaign management within technology or cybersecurity.
  • Hands-on experience delivering multi-channel programs in complex or regulated environments.
  • Proven ability to manage agencies, negotiate scopes, oversee budgets, and drive performance.
  • Strong understanding of LinkedIn, social advocacy, and digital amplification strategies in a B2B context.
  • Demonstrated success working in matrixed global organizations with multiple stakeholders.
  • Exceptional communication and relationship-building skills across executive, regional, and global teams.
  • Fluent English.
  • Highly organized, proactive, and detail-oriented with strong analytical and reporting capability.

Good to Have

  • Proficiency in Italian, Spanish, or German

Perks & Benefits

  • Competitive compensation
  • Comprehensive benefits
  • Learning & Development programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities
  • Flexible work environment
  • Annual wellness and community outreach days
  • Always on recognition for your contributions
  • Global collaboration and networking opportunities

Job Description

About Us:

We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.

How We Work:

At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact.

Position Summary

This role leads the execution of integrated marketing programs across EMEA, combining digital engagement, influencer marketing, executive thought leadership, and regional campaign operations. The position plays a critical part in elevating Proofpoint’s presence in the market, driving awareness and credibility, and enabling customer demand through coordinated, high-impact programs.

The ideal candidate is a seasoned B2B marketer who brings a blend of strategic thinking and operational excellence. They excel at building relationships with external experts, managing complex agency ecosystems, aligning global and regional teams, and delivering programs that influence reputation, engagement, and pipeline.

This is not a social media management role; rather, it focuses on building influence, orchestrating integrated programs, and ensuring our digital and field motions land with consistency and impact across the region.

Key Responsibilities

Influencer & Executive Advocacy Leadership

  • Build and maintain relationships with cybersecurity and enterprise technology influencers, creators, and thought leaders.
  • Lead influencer and advocacy initiatives aligned to EMEA marketing priorities, ensuring credibility, authenticity, and measurable impact.
  • Manage influencer identification, contracting, content development, and performance reporting in partnership with global and regional agencies.
  • Elevate executive presence across EMEA through thought leadership content, narratives, and social amplification support.

Integrated Campaign & Digital Program Orchestration

  • Own EMEA-wide digital program coordination, ensuring campaign elements across channels (web, email, social, paid, events) are aligned, scheduled, and executed flawlessly.
  • Partner with global marketing teams to prepare regional programs for launch, including timelines, briefs, asset readiness, QA, and go-live coordination.
  • Drive cross-functional visibility: consolidate updates, identify gaps, manage risks, and ensure delivery against campaign objectives.

Agency & Vendor Management

  • Manage 2–3 key agency relationships across influencer marketing and digital programs.
  • Define scopes, manage budgets, ensure performance, and drive accountability.
  • Lead vendor onboarding, briefing, day-to-day communication, and delivery oversight.

Project & Operations Management

  • Oversee end-to-end project timelines, dependencies, and stakeholder coordination for influencer campaigns, field programs, and digital activations.
  • Maintain structured reporting and dashboards for EMEA leadership, translating program performance into insights and recommendations.
  • Ensure strong governance, clear processes, and consistent execution across countries and teams.

Cross-Functional Collaboration

  • Work closely with PR, Brand, Digital, Field, Global Campaigns, and Social Media teams to ensure alignment and mutual amplification.
  • Localize global initiatives for regional relevance while maintaining brand and message consistency.
  • Integrate influencer and thought leadership activities into broader demand generation motions and regional events.

Skills & Experience

  • 7–10+ years in B2B marketing, digital programs, influencer marketing, or integrated campaign management within technology or cybersecurity (enterprise experience strongly preferred).
  • Hands-on experience delivering multi-channel programs in complex or regulated environments.
  • Proven ability to manage agencies, negotiate scopes, oversee budgets, and drive performance.
  • Strong understanding of LinkedIn, social advocacy, and digital amplification strategies in a B2B context.
  • Demonstrated success working in matrixed global organizations with multiple stakeholders.
  • Exceptional communication and relationship-building skills across executive, regional, and global teams.
  • Fluent English; proficiency in Italian, Spanish, or German is a plus.
  • Highly organized, proactive, and detail-oriented with strong analytical and reporting capability.

Personal Attributes

  • Relationship-driven leader who naturally builds influence and trust.
  • Confident working with senior executives, external experts, and cross-functional stakeholders.
  • Operates with agility, clarity, and accountability in a fast-moving global environment.
  • Combines strategic perspective with hands-on program execution.
  • Thrives in orchestrating multiple workstreams and driving clarity across distributed teams.

Why Proofpoint? At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:

  • Competitive compensation
  • Comprehensive benefits
  • Learning & Development: We are committed to the growth and development of our team members, offering a range of programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential.
  • Flexible work environment: [Remote options, hybrid schedules, flexible hours, etc.].
  • Annual wellness and community outreach days
  • Always on recognition for your contributions
  • Global collaboration and networking opportunities

Our Culture:

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com. How to Apply Interested? Submit your application here https://www.proofpoint.com/us/company/careers. We can’t wait to hear from you!

Proofpoint Best Places to Work Awards

!Best Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.

Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.

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About Us

!Logo

We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.

Our BRAVE Values:

At Proofpoint, we are BRAVE in everything we do, and our values aren’t just words—they shape how we work, collaborate, and grow.

We seek people who are bold enough to challenge the status quo, responsive in the face of ever-evolving threats, and accountable for delivering real impact.

We value those with a visionary mindset who anticipate what’s next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

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Build Meaningful Connections:

Find your network, your allies, and your biggest fans. We know that work is simply better when you’re surrounded by people who inspire you—who share ideas, cheer you on, and genuinely want to see you succeed. That’s why we offer social circles, sponsored networks, and connection points across teams and time zones—to help you find your people, build your community, and thrive together.

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Do Your Best Work:

This isn’t just a job—it’s a mission to protect people and defend data in a world that never slows down. We’re building the future of human-centric cybersecurity, and that future belongs to all of us. We take ownership, move fast, and hold ourselves accountable—because that’s what it takes to stay ahead. And we do it together, winning as one.

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Build success on your terms:

Be empowered to reach your full potential through meaningful challenges and personalized support—designed around you and your goals. Whether you're growing as a leader or leveling up from great to exceptional as an individual contributor, we’re here to help you get there.

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10 Skills Required For This Role

Team Management Cross Functional Excel Logo Development Talent Acquisition Game Texts Influencer Marketing Cross Functional Collaboration Quality Control Networking

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