Senior Growth Analyst

Department: Marketing

Employment Type: Permanent - Full Time

Location: Berlin, DE

Description

Role Overview

• Managing and optimising user acquisition campaigns across key channels including Google, Facebook, and AppLovin, with a strong emphasis on Google Ads expertise
• Analysing large datasets to monitor KPIs such as ROAS and retention, ensuring campaigns meet profitability and growth targets
• Collaborating with creative teams to provide data-backed feedback on ad creatives and contribute to campaign strategy
• Working closely with studio managers and product teams to align UA efforts with game performance and product goals
• Identifying opportunities for automation and process improvements to scale UA operations efficiently
• Maintaining strong relationships with external network partners to maximise campaign effectiveness
• Supporting multiple game titles and channels simultaneously in a fast-paced, lean team environment, contributing ideas to improve overall UA strategy and execution

Required Skills, Knowledge and Expertise

• 3-5 years of user acquisition experience, preferably within mobile gaming.
• Proven expertise with major UA channels including Google Ads, Facebook, and AppLovin.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Experience working with incentivized networks and other performance marketing channels.
• Familiarity with tools such as Adjust and Looker is a plus, but not required.
• Ability to manage significant ad spend budgets and optimize campaigns for ROAS and retention KPIs.
• Excellent communication skills to collaborate effectively with internal teams (product, creative, monetization) and external partners.
• Comfortable working independently and as part of a lean, dynamic team.
• Experience with creative briefs and understanding of ad creatives is a plus.
• Comfortable presenting insights and recommendations to senior stakeholders.