Senior Licensing Manager (Apparel & Accessories) - Maternity FTC

Company Description

Join our WildBrain CPLG team, part of the global WildBrain organization, to make us part of your story! WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency, with offices in the UK, Europe, India, the Middle East, the US and Asia. With over 45 years of experience in the licensing industry, WildBrain CPLG provides its clients with dedicated licensing and marketing professionals and fully integrated product development, legal and accounting services. WildBrain CPLG believes that collaboration is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach. The agency’s ASPIRE division is a leader in Corporate & Lifestyle brand representation and management.

Job Description

• Category lead - apparel & accessories
• Work with the Commercial Director to develop and execute long-term growth strategies
• Work closely with Germany Retail Manager to identify and fulfil opportunities at retail.
• Regular liaison with Partnerships and other category Managers based in other CPLG’s territory, taking into account wider EMEA strategy for the category, aligning where it makes sense
• Identify licensing opportunities and fill market gaps across the category considering age, segment, market, channel and franchise
• Lead contract negotiations for key licensees, analyse and control business plans to ensure contract deliverables are met throughout the term
• Accountable for day-to-day management of key licensees including business reviews, relationships, deal negotiations, information sharing and ensuring financial reporting is up to date.
• Determine where Direct to Retailer (DTR) or other business models could enhance our business and negotiate/manage details.
• Partner with the Product Development team to drive quality in product development ensuring lines are commercially viable.
• Maintain knowledge of key seasonality per category and buying cycles of retailers, plan accordingly.
• Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for category and key licensees
• Work on the creation of targeted presentations to pitch, support or launch licensing
• Attendance and presentation participation in licensee / partner presentations
• Regular attendance of trade shows and social industry functions where applicable
• Fiscal responsibility to include annual budget planning and quarterly revenue forecasting
• Analyse business performance across category by licensee and develop growth objectives and strategies
• Support brand marketing initiatives including the development and execution of category plans
• Define and integrate licensees within wider brand and marketing plans
• Manage a portfolio of licensees to grow the CP business. Critically evaluate the licensee base to ensure we have the right number of partners and best in category overall

Qualifications

• Expertise in apparel & accessories categories is essential
• Strong understanding of brand and property positioning and the retail/fashion environment
• Comprehensive knowledge of licensees' production and creative capabilities/limitations
• Strategic and creative thinker
• Flexible/ability to adjust to changing business environment
• Excellent communication & presentation skills
• Strong sales and negotiation skills
• A brand builder and commercial thinker
• Team Player
• Travel is required
• Strong verbal and written English required

Additional Information

Hybrid work

Employees work in a hybrid model balancing collaboration in our office and remote work.

What We Offer

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.

Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.