Senior Manager, Digital Marketing

Description

At ReversingLabs, we are providing the world’s largest threat intelligence repository to protect software development and power advanced security solutions, keeping the most advanced cybersecurity organizations and Fortune 500 enterprises informed and ahead of the threats. Our software supply chain security and threat intelligence solutions have become essential to advancing enterprise cybersecurity maturity globally.

Notable breaches such as SolarWinds, CircleCI and 3CX have elevated software supply chain security as a top initiative across every organization developing or purchasing software. Only ReversingLabs delivers the software package analysis speed and intelligence needed to protect against this critical area of risk.

Our vision is clear. Arming every company with end-to-end insights to ensure development releases securely, IT purchases safely, and the SOC can effectively detect, isolate and respond. We are seeking extraordinary talent for this game changing opportunity to help forge this transformational journey at ReversingLabs.

You, as the Senior Manager, Digital Marketing will be data-driven and strategic, someone who thrives with hands-on execution and continuous optimization. This individual contributor role focuses on implementing and refining digital programs that deliver measurable pipeline and revenue impact across multiple regions. You’ll work across paid and organic search, paid social, analytics, and conversion optimization, building campaigns, analyzing performance, and identifying opportunities for growth in collaboration with global teams.

The ideal candidate combines a strong grasp of digital channels with a practical understanding of how to adapt campaigns for different markets and audiences, equally adept at diagnosing technical SEO issues, interpreting complex data sets, designing high-performing paid campaigns, and partnering cross-functionally to translate digital insights into business impact. You’ll help shape and execute ReversingLabs’ global digital growth strategy by translating data into action, testing new ideas, and ensuring every initiative contributes to brand visibility and business results.

What You Will Do

Global Digital Growth Strategy & Execution

• Plan, execute, and optimize all online/digital marketing to ensure weekly lead goals and quarterly pipeline targets are met across Paid Search, SEO/AEO, Google PPC, Retargeting, LinkedIn, Reddit, Web, YouTube, and Native advertising.
• Collaborate with the demand gen, content, product marketing, and web teams to ensure all web and campaign initiatives align with organic keyword intent, strengthen brand visibility in LLMs and search, and avoid cannibalization or decay.
• Serve as the bridge between paid and organic, translating learnings from one channel into insights that inform the other
• Monitor and analyze performance across global markets, identifying trends across international efforts, while managing campaign structure, tagging, budget allocation, and reporting.
• Research and test new marketing technologies and automation tools that enhance productivity and accuracy.

Search & Organic Growth

• Lead and execute all facets of SEO, keyword strategy, competitive research, content optimization, and site performance.
• Collaborate with developers to implement technical SEO improvements and monitor website health through tools like GA4, SEMRush, and Search Console to increase the company's website search engine result rankings and maximize the volume of inbound organic traffic from search engines to our website
• Stay ahead of AI-driven search and Generative Engine Optimization (GEO) trends, testing emerging tools and techniques.

Paid Media Campaigns

• Build and optimize paid campaigns across Google Ads, LinkedIn Ads, Reddit Ads, and other paid channels to ensure efficiency and measurable impact on the pipeline.
• Continuously A/B test ad copy, audience targeting, and landing pages to improve CTR, conversion rate, and CPL.
• Forecast, track, and manage the monthly digital budget, ensuring all spend is aligned with ROI and growth goals.

Analytics & Optimization

• Create and maintain performance dashboards for digital reporting (GA4, Looker Studio, HubSpot, Salesforce) to surface actionable insights for Marketing and Executive Leadership.
• Build frameworks for attribution, funnel analysis, and forecasting that tie marketing activities to pipeline contribution.
• Identify opportunities for conversion rate optimization (CRO) across the web and ad ecosystem.
• Other duties as assigned

What We Are Looking For

• 6-8 years in B2B digital marketing (SaaS, cybersecurity, or enterprise technology preferred).
• Proven success with building the strategy and hands-on execution of both organic and paid channels, not just traffic to drive measurable growth.
• Deep expertise in SEO/AEO, paid media management, and analytics orchestration to drive the impact of the company’s website search engine result rankings and inbound lead conversion.
• Proficiency in GA4, Looker Studio, Google Ads, SEMRush, LinkedIn Ads, HubSpot, Salesforce, and CMS systems.
• Fluency in data interpretation and storytelling - able to translate KPIs into strategy.
• Hands-on experience building and optimizing campaigns independently.
• Curiosity and passion about emerging AI-driven marketing trends and tools.
• Highly organized, self-starter who can effectively collaborate across teams and stakeholders.

Benefits

• Competitive compensation packages (base, bonus, and equity)
• HRA - RL covers your Medical deductible through reimbursements
• Employer paid dental, vision, disability & life insurance
• Voluntary Buy up Life Insurance for you and your dependents
• 401k: Traditional and Roth
• Flexible Spending Accounts (health & dependent)
• Flexible PTO-take time when you need it
• Quarterly (3 day) Wellness Weekends
• Access to Udemy Business for professional development and continuous learning across a wide range of courses
• Pet insurance
• Hospital Indemnity insurance and Accident insurance
• Employee Assistance Plan (EAP)- offering mental health, financial, and legal resources
• Remote Work Stipend to cover the cost of your internet and cell phone cost
• All employees receive a complimentary membership to the Calm app, promoting mental well-being, and stress reduction
• Volunteer Time allowance of 8 hours yearly to support the 501c of your choice
• Opportunities for advancement
• Innovative and collaborative work environment

The base salary range for this role is influenced by several factors, including work location, job-related skills and experience, relevant education, training or certifications, and other business needs. For this position, the target base salary is $133,000 - $144,000.

At ReversingLabs, we believe that cash salary is just one part of our Total Rewards package. We’re proud to offer a comprehensive benefits package that includes base salary, bonus, stock awards, and extensive healthcare coverage. Additionally, we provide quarterly wellness weekends, retirement savings options, an annual Calm membership, access to Udemy for training and growth development, parental leave, and much more. We look forward to sharing more details about our Total Rewards package during the recruitment process.

ReversingLabs was founded in 2009 with the mission to offer the ultimate threat detection solutions. Our security products are used by some of the largest organizations in the world, including 2 of the top 3 banks, 4 of the top 6 software companies, and 2 of the top 6 insurance companies. We have been honored with numerous awards through the years including the 2023 Global InfoSec Award, 2022 CDM Global Infosec Awards, 2021 SC Media Trust Award for Best Threat Intelligence Technology, a 2020 Stevie Award, and the 2017 JPMorgan Chase Hall of Innovation Award for our truly unique malware and explainable threat intelligence products.

Our pioneering technologies, exceptional products, and successful customer deployments also drove investments in ReversingLabs by some of the prominent investors in the world. With remote employees throughout the United States and England, and offices in Boston, United States and Zagreb, Croatia, ReversingLabs will continue to deliver groundbreaking innovation with top global talent.

We are committed to an inclusive and diverse team. ReversingLabs is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. If there is a match between your experiences/skills and the Company needs, we will contact you directly. ReversingLabs is an equal opportunity employer.

Applicants only - Recruiting agencies, please do not contact.