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Senior Market Insights Specialist

8 Hours ago • 3-5 Years • Data Analyst

Job Summary

Job Description

The Senior Market Insights Specialist will manage Mistplay's market insights program and knowledge base, playing a vital role in driving innovation within mobile gaming and ad tech. Responsibilities include analyzing industry trends, user behavior, and competitors; assessing the viability of new products/features; conducting user research; creating recurring reports (NPS surveys, trend newsletters, user interviews); maintaining an internal knowledge base; collaborating with stakeholders; and presenting data-driven reports to key decision-makers. This role requires synthesizing qualitative and quantitative data, using market intelligence tools, and strong communication skills.
Must have:
  • 3-5 years market research experience
  • Synthesize qualitative & quantitative data
  • Experience with market intelligence tools
  • Data analysis & problem-solving skills
  • Excellent communication & presentation skills
Good to have:
  • Mobile gaming or ad-tech industry knowledge
Perks:
  • Team lunches
  • Game nights
  • Company-wide events

Job Details

Mistplay est le programme de fidélité n° 1 pour les joueurs sur mobile et compte plus de 20 millions d'utilisateurs dans le monde entier. Des millions de joueurs utilisent notre plateforme pour découvrir des jeux, entrer en contact avec leurs amis et gagner de superbes récompenses. Nous sommes une entreprise rentable en forte croissance, récemment classée comme la troisième entreprise technologique à la croissance la plus rapide au Canada. Notre passion pour l'innovation est le moteur de notre croissance dans le secteur, grâce au développement de nouvelles applications, et d'outils Ad Tech puissants. Chez Mistplay, nous faisons appel à la collaboration stratégique, créative et axée sur les données pour nourrir notre imagination sur ce qui peut être réalisé.

Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide.  Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.

English version is below ⬇️

L'analyste sénior des perspectives du marché gérera le programme et la base de connaissances des perspectives du marché de Mistplay. Le poste joue un rôle essentiel dans l'innovation continue de l'entreprise au sein de l'industrie des jeux mobiles et de l'ad tech grâce à une recherche active couvrant les tendances de l'industrie, le comportement des utilisateurs et le paysage concurrentiel.Tu seras rattaché au directeur principal du marketing et tu collaboreras au quotidien avec le marketing, les produits, les données et d'autres parties prenantes.

Tes missions chez Mistplay :
Analyser et suivre les industries du jeu mobile et de l'ad tech en tant qu'expert de l'entreprise afin d'anticiper les changements, d'identifier de nouvelles opportunités et de garder une longueur d'avance sur les concurrents.
Évaluer la viabilité des nouveaux produits/fonctionnalités, y compris la taille du marché, l'adéquation au marché et l'analyse comparative des concurrents afin de réduire le risque de mise sur le marché de Mistplay et de soutenir l'expansion stratégique de l'entreprise.
Mener des recherches auprès des utilisateurs de Mistplay afin de comprendre leurs préférences, leurs problèmes et leurs besoins pour faire avancer la stratégie produit centrée sur l'utilisateur.
Réaliser des recherches et des rapports récurrents, allant des enquêtes NPS trimestrielles et des bulletins d'information sur les tendances aux entretiens avec les utilisateurs et à la recherche secondaire via des outils d'intelligence marketing.
Maintenir une base de connaissances interne, en constante évolution et à jour, sur les perspectives du marché, qui suit les informations historiques et actuelles, et fonctionne comme une ressource en libre-service pour les équipes internes.
Collaborer activement avec les parties prenantes pour comprendre leurs projets et besoins fonctionnels, puis proposer et exécuter des stratégies de recherche tout en veillant à l'alignement sur les objectifs de l'entreprise.
Produire et présenter aux principales parties prenantes des rapports fondés sur des données, assortis de commentaires et d'analyses exploitables, qui servent de base à la croissance de l'entreprise.

Ce que nous recherchons:
3 à 5 ans d'expérience dans le domaine des études de marché, de la connaissance des consommateurs ou dans un domaine connexe.
Expérience confirmée dans la synthèse d'informations qualitatives et quantitatives en vue d'obtenir des résultats précis et exploitables.
Expérience de l'utilisation d'outils d'information sur le marché mobile (par exemple Sensor Tower), de plateformes d'analyse (par exemple Statista), d'outils d'écoute sociale (par exemple Meltwater) et de fournisseurs externes.
Aptitude à résoudre des problèmes transversaux et compétences en matière de données et d'analyse, y compris l'utilisation de Microsoft Excel ou d'un logiciel similaire.
Excellent communicateur et présentateur, avec une forte capacité à raconter des histoires à travers les données.
Aptitude à travailler de manière autonome et fortes capacités de gestion du temps et des projets.
Solides compétences en communication et maîtrise de l'anglais.
La connaissance du secteur des jeux mobiles ou de l'ad tech est un atout.

The Sr. Market Insight Analyst will operate Mistplay’s market insights program and knowledgebase. The position plays a critical role in enabling the company’s continued innovation within the mobile gaming and ad tech industry through active research spanning industry trends, user behavior, and the competitor landscape.You will report to the Sr. Director of Marketing and collaborate cross-functionally across Marketing, Product, Data, and other stakeholders on a day-to-day basis.

What You'll Be Doing:
Analyze and track the mobile gaming and ad tech industries as the company’s subject matter expert in order to anticipate changes, identify new opportunities, and stay ahead of competitors.
Assess the viability of new products/features including market sizing, market fit, and competitor benchmarking to reduce Mistplay’s go-to-market risk and support strategic business expansion.
Conduct research with Mistplay’s userbase to continually understand their preferences, pain points, and needs to drive forward user-centric product strategy.
Execute recurring research and reports, spanning quarterly NPS surveys and trend newsletters to user interviews and secondary research via marketing intelligence tools.
Maintain an ever-growing, up-to-date internal knowledgebase of market insights that tracks historic and current information, and functions as a self-serve resource for internal teams.
Actively collaborate with stakeholders to understand their functional projects and needs, then propose and execute research strategies while ensuring alignment with business goals.
Produce and present data-driven reports to key stakeholders, with actionable commentary and analysis, that act as foundational insights to enable further business growth.

What We're Looking For:
3-5 years of experience in market research, consumer insights, or a related field.
Proven track record of synthesizing qualitative and quantitative insights into accurate and actionable outcomes.
Experience using mobile market intelligence tools (ie. Sensor Tower), insights platforms (ie. Statista), social listening tools (ie. Meltwater), and external vendors.
Aptitude for cross-functional problem solving with proficient data and analytics skills, including usage of Microsoft Excel or similar software.
Excellent communicator and presenter, with strong ability to tell stories through data
Ability to work independently with strong time management and project management capabilities.
Strong communication skills and proficiency in English.
Knowledge of the mobile gaming industry or ad-tech is a plus.
*Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi.

Pourquoi choisir Mistplay ?

Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
*Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi.

Pourquoi choisir Mistplay ?

Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
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About The Company

Mistplay is the #1 loyalty app for mobile gamers. Our highly engaged community is made up of millions of users looking to discover new games and earn as they play. We reward users for the time and money they spend within the games they download from our platform, and they can redeem those rewards for gift cards.

Join Mistplay and unlock your potential in a vibrant, innovative, and collaborative environment where your passion for mobile gaming meets limitless opportunities.

**Mistplay’s Mission:** 

To be the best way to play mobile games for everyone, everywhere!

**Fun Facts:**

The #1 loyalty app for mobile gamers

Over 30M+ lifetime installs globally on Android

Over 400+ games to discover on the Mistplay app 

Doubled our employee headcount in 2023

Backed by GrowthCurve Capital as of December 2021

**Business & Company Achievements:**

Ranked as a Top 5 Media Source in 6 different categories spanning ROI & Retention in the Singular ROI Index 2023

Ranked on the 2023 Canada Top 100 - Montreal’s Top Employer list

Ranked on the 2023 Canada’s Top 100 - Top Employer for Small/Medium Business

Ranked #5 on Deloitte’s Canadian Technology Fast 50 in 2022

Ranked #31 on Deloitte’s North American Technology Fast 500 in 2022

 

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