Senior Marketing Manager - Ad-Tech

27 Minutes ago • 8 Years +

Job Summary

Job Description

We are seeking a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role focuses on positioning Overwolf as a category leader by delivering high-impact campaigns, content, and programs. You will join the senior marketing team, leveraging deep B2B marketing expertise and a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.
Must have:
  • Collaborate to develop and execute quarterly B2B go-to-market strategies
  • Own and execute multi-channel B2B marketing campaigns
  • Translate complex gaming ad-tech into clear and compelling messaging
  • Lead Overwolf’s presence at global B2B media and ad-tech industry events
  • Create and optimize high-impact content
  • Drive PR and communications efforts
  • Develop co-marketing programs with major DSP and SSP partners
  • Track and analyze market trends in ad-tech, media buying, gamer behavior
  • 8+ years in B2B ad-tech marketing
  • Proven ability to lead strategy while executing hands-on
  • Deep understanding of the media buying landscape and programmatic advertising
  • Demonstrated success delivering international, multi-channel B2B marketing programs
  • Strong storytelling skills
  • High EQ, comfortable building relationships across product, sales, and partner teams
  • Thrives in fast-paced, high-growth environments
Good to have:
  • Avid and passionate gamer

Job Details

Description

We are on the hunt for a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role is responsible for positioning Overwolf as the category leader while delivering high-impact campaigns, content, and programs. You will join the senior marketing team, combining deep B2B marketing expertise with a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.

Responsibilities

In this role, you will:

  • Collaborate with marketing and sales leadership to develop and execute quarterly B2B go-to-market strategies for Overwolf’s media business
  • Own and execute multi-channel B2B marketing campaigns across paid media, content, PR, events, and partnerships, balancing strategic planning with hands-on delivery
  • Translate complex gaming ad-tech into clear and compelling messaging for global DSPs, SSPs, and advertisers
  • Lead Overwolf’s presence at global B2B media and ad-tech industry events from strategic planning to on-the-ground execution, capturing leads and building industry visibility
  • Create and optimize high-impact content, including thought leadership, case studies, sales collateral, and original research, leveraging Overwolf’s audience data
  • Drive PR and communications efforts with agencies and internal teams to secure industry press coverage, speaking opportunities, and awards
  • Develop co-marketing programs with major DSP and SSP partners to showcase Overwolf’s commercial impact
  • Track and analyze market trends in ad-tech, media buying, gamer behavior, and emerging technologies to inform strategy
  • Lead Overwolf’s army of ad gnomes in their underground adventures

Requirements

  • 8+ years in B2B ad-tech marketing, preferably in the gaming space
  • Proven ability to lead strategy while executing hands-on across campaigns, content, and events
  • Deep understanding of the media buying landscape and programmatic advertising (DSPs, SSPs, ad networks)
  • Demonstrated success delivering international, multi-channel B2B marketing programs with measurable ROI
  • Strong storytelling skills with the ability to bridge technical detail and commercial outcomes
  • High EQ, comfortable building relationships across product, sales, and partner teams
  • Thrives in fast-paced, high-growth environments and is committed to exceptional output

Bonus Points

  • Avid and passionate gamer

Similar Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in London, United Kingdom

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Overwolf is the world’s leading platform for in-game creators and gamers who build or consume user-generated content around their favorite games. We’re talking about some of the biggest AAA titles out there – games like Minecraft, League of Legends, World of Warcraft, PUBG, and Fortnite – to name a few. The way people create and play games worldwide is changing, and Overwolf is leading the revolution. We empower just about 178K creators to make the best games even better - giving them everything they need to create unique gaming experiences that serve more than 45M gamers every month. Our mission is to turn in-game creation into a new profession and build the next generation of games. And we’re just getting started.

(On-Site)

London, England, United Kingdom (On-Site)

London, England, United Kingdom (Remote)

London, England, United Kingdom (On-Site)

Nottingham, England, United Kingdom (Remote)

Los Angeles, California, United States (On-Site)

New Jersey, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Overwolf

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug