Senior Marketing Manager - Ad-Tech

1 Month ago • 8 Years +

Marketing

Job Description

We are seeking a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role focuses on positioning Overwolf as a category leader by delivering high-impact campaigns, content, and programs. You will join the senior marketing team, leveraging deep B2B marketing expertise and a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.

Good To Have:

Avid and passionate gamer

Must Have:

Collaborate to develop and execute quarterly B2B go-to-market strategies
Own and execute multi-channel B2B marketing campaigns
Translate complex gaming ad-tech into clear and compelling messaging
Lead Overwolf’s presence at global B2B media and ad-tech industry events
Create and optimize high-impact content
Drive PR and communications efforts
Develop co-marketing programs with major DSP and SSP partners
Track and analyze market trends in ad-tech, media buying, gamer behavior
8+ years in B2B ad-tech marketing
Proven ability to lead strategy while executing hands-on
Deep understanding of the media buying landscape and programmatic advertising
Demonstrated success delivering international, multi-channel B2B marketing programs
Strong storytelling skills
High EQ, comfortable building relationships across product, sales, and partner teams
Thrives in fast-paced, high-growth environments

Add these skills to join the top 1% applicants for this job

team-management

revenue-growth

game-texts

storytelling

market-research

Description

We are on the hunt for a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role is responsible for positioning Overwolf as the category leader while delivering high-impact campaigns, content, and programs. You will join the senior marketing team, combining deep B2B marketing expertise with a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.

Responsibilities

In this role, you will:

Collaborate with marketing and sales leadership to develop and execute quarterly B2B go-to-market strategies for Overwolf’s media business
Own and execute multi-channel B2B marketing campaigns across paid media, content, PR, events, and partnerships, balancing strategic planning with hands-on delivery
Translate complex gaming ad-tech into clear and compelling messaging for global DSPs, SSPs, and advertisers
Lead Overwolf’s presence at global B2B media and ad-tech industry events from strategic planning to on-the-ground execution, capturing leads and building industry visibility
Create and optimize high-impact content, including thought leadership, case studies, sales collateral, and original research, leveraging Overwolf’s audience data
Drive PR and communications efforts with agencies and internal teams to secure industry press coverage, speaking opportunities, and awards
Develop co-marketing programs with major DSP and SSP partners to showcase Overwolf’s commercial impact
Track and analyze market trends in ad-tech, media buying, gamer behavior, and emerging technologies to inform strategy
Lead Overwolf’s army of ad gnomes in their underground adventures

Requirements

8+ years in B2B ad-tech marketing, preferably in the gaming space
Proven ability to lead strategy while executing hands-on across campaigns, content, and events
Deep understanding of the media buying landscape and programmatic advertising (DSPs, SSPs, ad networks)
Demonstrated success delivering international, multi-channel B2B marketing programs with measurable ROI
Strong storytelling skills with the ability to bridge technical detail and commercial outcomes
High EQ, comfortable building relationships across product, sales, and partner teams
Thrives in fast-paced, high-growth environments and is committed to exceptional output

Bonus Points