Job Description
The Senior Marketing Manager will be responsible for strategizing, planning, and rolling out 360 marketing campaigns across various media touchpoints. This role involves acting as the brand guardian, managing all branded assets and content, and ensuring alignment with brand principles. Responsibilities also include leading integrated media strategies across paid, owned, and earned channels, ideating and executing social and digital engagement campaigns, analyzing performance, and monitoring local market trends. The role requires managing the brand P&L, including budget allocation and spend tracking, and collaborating effectively with cross-functional and external teams. This is an individual contributor role.
Must Have:
- 7-8 years of brand management experience in marketing
- Experience across digital, social media, content, product marketing, PR, CRM, events
- Strong understanding of social platforms and social marketing
- Data-savvy with ability to interpret insights and inform strategies
- Deep understanding of Korean youth culture and social trends (Gen Z)
- Strong team player with good communication skills
- Entrepreneurial mindset
- Fluency in English and Korean
- Legal Entity: Hyperconnect
- Brand: Tinder Korea
About Match Group
At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person.
Responsibilities
- Working with our creative agency and internal teams (Product Marketing, Media, PR and Legal), effectively manage the strategizing, planning and roll-out of 360 marketing campaigns across several media touchpoints.
- As brand guardian, responsible for the development and management of all branded assets and contents, ensuring full alignment with our brand principles and guidelines.
- Working with our internal media team and agencies, lead the planning and execution of integrated media strategies across paid, owned and earned channels.
- Ideate, experiment and iterate on creative social and digital engagement campaigns that can amplify our SOV and generate impactful conversations with our target audience. Analyze performance, capture learnings and adjust for improved strategy.
- Own and build KPI; rigorously track campaign performance and analyze data to ensure optimal ROI and target delivery.
- Monitor and report local competitor/market insights or trends to above-market stakeholders so as to inform and ultimately help drive strategy decisions for Korea.
- Manage brand P&L including budget allocation, spend tracking and variance analysis.
- Effectively collaborate with cross functional and above-market teams. Also manage external partners to ensure alignment with our brand and business priorities.
- (*This is an Individual Contributor role, not a people manager position.)
Requirements
- Has a minimum 7-8 years of brand management experience in marketing; preferably with a high-growth global brand.
- Comprehensive experience across marketing disciplines such as digital marketing (incl. performance marketing), social media, content, product marketing, PR, CRM, IRL events, and more.
- Has strong understanding of social platforms and experience in overall social marketing including community building, influencer, partner collaboration, social assets creation and paid social campaigns.
- Is data-savvy and comfortable interpreting insights; skilled at leveraging data and consumer insights to inform successful marketing strategies and executions.
- Deep passion and understanding of Korean youth culture and social trends especially in regards to Gen Z.
- Strong team player adept at communicating and engaging with internal teams (cross functional, regional and HQ) as well as external partners.
- Has an entrepreneurial mindset who continues to innovate and challenge the status-quo to achieve greater results.
- Fluency in English and Korean is a must.
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