Senior Marketing Manager - Japan

CyberArk is seeking a dynamic and driven Regional Marketing Manager to join our growing APJ team. In this role, you will be responsible for partnering with the Japan Go-To-Market (GTM) team to develop, manage, execute and deliver cost effective lead generation programs to drive high leads conversion and meetings. You will also be working closely with the global and regional marketing teams to align and adapt marketing campaigns to drive continued success in new business development and market expansion. This position reports to the Director of Marketing, APJ. Success in this role will require an analytical mindset, creative demand generation skills, and project management expertise. It also necessitates a proven ability to work with sales, partners, sales development reps and marketing peers across the organization.

Responsibilities:

• To be responsible for the overall marketing plan for Japan region, across all business units.
• Develop a regional integrated marketing plan that builds demand and pipeline for prospects and customers in the Japan region, including inbound and outbound campaigns comprising of Digital, Events, Social Media, Email, Web, Advertising, Communications and Creative.
• Build strong relationship and collaboration with key stakeholders like SDRs, sales, solution sales, partners and solution engineers to gain market insights and ensure alignment of marketing investments to top business priorities.
• Work with global marketing, regional and local sales counterparts and partners to optimize and nurture quality leads conversion. Ensure effective and timely follow up.
• Identify, manage and coordinate resources, and measure effectiveness of local and regional events (CyberArk and industry).
• Manage the validation and translation process for Japanese language
• Increase CyberArk demand via our Partner Ecosystem – drive and support partner marketing programs for new logos development especially with the focus partners.
• Support the expansion of our partners (Channels, Advisories and Technology Alliances) with effective channel-ready demand programs and strong relationships with counterparts at top tier partners. Ensure marketing plan is part of the business plan with focus partners.
• Manage contracted marketing services agencies to ensure delivery effectiveness and efficiency.
• Identify digital marketing programs for region and work collaboratively with global Digital/Social media teams to plan, execute and track campaigns.
• Leverage on global GTM plays and use cases, tweak or localize (if required) for marketing narrative, messaging, contents or materials to make it relevant to Japan target market.

Qualifications

• Bachelor’s degree required, marketing or business related degree a plus.
• Over 15 years of combined marketing experience, primarily focused on demand generation, integrated campaigns, event management, agencies management and telemarketing, translation and digital marketing.
• Professional B2B marketing experience leading demand generation programs preferably in the information security and software and services space.
• Proficiency with marketing automation and CRM tools like Marketo and Salesforce.com.
• Experience with social media channel including LinkedIn, Facebook and YouTube.
• Data driven, good marketing communication and collaboration skills a must.
• Strong communication skills, both written and verbal. Fluency in English and Japanese.
• Willingness to travel, averaging 20% of time.
• Good understanding of Japan’s Enterprise IT landscape. Security and SaaS experience will be a plus.
• Able to create messaging that would differentiate our value proposition against competitors.