Senior Marketing Performance Analyst
Job Summary
Job Description
The Senior Marketing Performance Analyst will lead the marketing team, optimizing marketing strategies through data analysis, trend identification, and actionable insights. Responsibilities include leading user acquisition campaigns across digital channels, monitoring KPIs, collaborating with cross-functional teams, producing performance reports with strategic recommendations, conducting A/B testing, and market research. The ideal candidate will have a Bachelor's degree in a relevant field, 2+ years of experience managing online advertising campaigns, strong analytical skills, proficiency in data visualization tools, and experience with platforms like Google Ads and Facebook Ads. They should be a proactive leader, collaborative team player, and possess excellent communication skills. The role offers a vibrant work atmosphere, competitive compensation, flexible benefits, and opportunities for career development. The position is primarily remote, with a São Paulo office available as a workspace.
Must have:
- Lead user acquisition campaigns
- Monitor and analyze KPIs
- Produce performance reports
- Conduct A/B testing
- Strong analytical skills
- Data visualization proficiency
- Experience with Google Ads, Facebook Ads
Good to have:
- Mobile game advertising experience
- Unity Ads experience
Perks:
- Competitive compensation
- Flexible benefits
- Health and dental insurance
- Profit sharing
- Career development opportunities
- São Paulo office workspace
12 skills required
Job Details
Job Overview:
We are in search of a seasoned and strategic Senior Marketing Performance Analyst to lead our marketing team. The ideal candidate will spearhead efforts in optimizing our marketing strategies through comprehensive data analysis, trend identification, and actionable insights to elevate campaign performance across our games portfolio
Responsibilities:
Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives.
Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization.
Drive collaboration with cross-functional teams to leverage data insights for informed campaign planning and continuous enhancement.
Produce in-depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements.
Conduct A/B testing initiatives, leveraging data-driven insights to refine and optimize marketing strategies.
Conduct comprehensive market research to identify emerging trends, competitive landscapes, and untapped opportunities for user acquisition.
Stay abreast of industry trends and best practices in user acquisition and digital marketing, driving innovation and continuous improvement within the team.
Qualifications:
Bachelor's degree in Marketing, Business, Engineering, Information Technology, or a related field.
Robust understanding of advanced marketing principles and concepts, with demonstrated experience in strategic campaign management.
Exceptional proficiency in English, with the ability to articulate complex ideas clearly and succinctly.
Minimum of 2 years of experience in managing online advertising campaigns, with a proven track record of driving measurable results.
Strong analytical prowess and quantitative skills, coupled with the ability to derive actionable insights from complex data sets.
Proficiency in utilizing advanced data visualization tools and techniques to communicate insights effectively.
Meticulous attention to detail, coupled with the ability to manage multiple projects concurrently within a dynamic environment.
Advanced proficiency in Microsoft Office suite, particularly Excel, or Google Sheets
Preferred Skills:
Familiarity with leading digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc., with a proven ability to maximize their potential.
Extensive experience in mobile game advertising.
Personal Attributes:
Proactive leader with a results-driven mindset, capable of thriving in a fast-paced and dynamic work environment.
Collaborative team player with exceptional problem-solving skills and a strong inclination towards continuous learning and development.
Enthusiastic about the ever-evolving digital marketing landscape, with a passion for driving innovation and excellence.
Excellent communication and interpersonal skills, with a proven ability to build strong relationships across diverse stakeholders.
What We Offer:
In addition to a vibrant and enjoyable work atmosphere, we provide competitive compensation aligned with industry standards, flexible benefits, health and dental insurance, profit sharing, opportunities for career development, and robust avenues for professional growth and advancement. Although the position is primarily remote, our São Paulo office serves as a hub for those seeking a dedicated workspace. Here, you can focus, unwind, and take advantage of amenities such as a stocked fridge with a variety of food and beverages. Also, for a bit of fun, why not play some friendly ping-pong? Join us in shaping the future of our amazing team!
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