Senior PPC Manager
Job Summary
Job Description
Senior PPC Manager with 1+ year experience in driving growth through strategic paid search advertising. Must have expertise in Google Ads, Bing Ads, keyword research, and data analysis.
Must have:
- Google Ads
- Bing Ads
- Keyword Research
- Data Analysis
Good to have:
- Google Analytics
- PPC Automation
- Conversion Tracking
- Attribution Modeling
Perks:
- Hybrid Work
- Workation Policy
Job Details
Description
ABOUT THE ROLE:
Are you passionate about driving business growth through strategic online paid search advertising? Do you thrive in a fast-paced environment where data is king? We're seeking an experienced Senior PPC Manager to join our multi-national team of Paid Search experts and play a key role in driving growth for some of the best brands out there.
In this role, you will be entrusted with the responsibility of developing and executing high-performance based PPC campaigns across various platforms. You'll leverage your expertise to generate qualified leads, maximize return on ad spend (ROAS), and achieve our ambitious marketing objectives. This is an opportunity to make a significant impact on the company's success and contribute directly to our revenue growth.
YOU WILL BE RESPONSIBLE FOR:
- Preparing go-to-market strategies of our best brands in regulated markets primarily starting with the Netherlands
- Daily execution of Paid Search campaigns with a focus on identifying new opportunities of growth across our biggest markets and accounts.
- Managing, optimizing & maximizing the company's ROI on Google Ads & Bing Ads (Search) with minimal management. Proven experience using advanced PPC bidding strategies such as tROAS is considered a plus.
- Provide budget planning, regular reporting and analysis of campaign performance to key stakeholders like Country & Marketing Managers
- Improving conversions by a/b testing different variables
- Proactively maintain high levels of up-to-date knowledge of best practices and strategies for Paid Search in the organization and apply in the business where applicable
- Working closely together with SEO, Content and CRO team to increase relevancy and conversion rate for Paid Search campaigns
- Supporting the more junior members of the team in their growth path.
- Working knowledge of Google Tag Manager (GTM) for effective campaign tracking.
OUR SUCCESSFUL CANDIDATE WILL HAVE:
- Fluent in written and spoken English.
- 1+ years of experience working in a similar role, ideally within the gaming industry.
- Advanced knowledge of Google Ads, Bing Ads, Editor and Keyword Research Tools
- Exceptional analytical skills, being able to extract meaning and insights from large amounts of data and make recommendations based on it.
- Knowledge of conversion tracking and attribution modeling
NICE TO HAVE:
- Fluency in Dutch, German or Danish
- Intermediate to advanced experience using Google Analytics. Google Analytics 4 Certification would be ideal.
- Experience in PPC automation tools and scripts
WHO ARE WE:
At the core of LeoVegas Group, is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1400 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 11 offices world-wide.
BENEFITS:
- Hybrid work policy
- 4 weeks of Workation - work from another agreed country (T&C apply)
- Well-being allowance to support your active lifestyle
- Private health insurance
- Discounts across a range of retailers, gym, bars & restaurants
- We offer an employee assistance program that can provide help and guidance during challenging moments.
- For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights.
JOIN US:
In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don’t wait around for things to happen, we pounce and make it happen!
If you think you would be a good fit for the Leo pride - give us a roar!
**As our company working language is English we’d like to see your CV in English please**
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About The Company
LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience. The Group offers online casino, live casino, and sports betting via 10 brands in 10 jurisdictions. The Group continues to grow rapidly, currently employing over 1,000 people in Europe, including at its headquarters in Stockholm and operations hub in Malta.
As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures. In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM).
For more information, visit www.leovegasgroup.com.
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