Senior PPC Specialist

4 Weeks ago • 3 Years +

Job Summary

Job Description

As a Senior PPC Specialist, you will be responsible for keyword research, launching and optimizing Google Ads and Bing Ads campaigns, reporting and analyzing advertising campaigns using various tools like GA4 and AppsFlyer, scaling channels without CPA growth, improving ROI, working with remarketing channels, and testing new channels and ad creatives. The role involves in-depth analysis of campaign performance and strategic optimization to meet key metrics.
Must have:
  • Expert knowledge of Google Ads
  • At least 3 years of PPC/SEM experience
  • Proficiency in Excel/Google Sheets
  • Strong analytical skills
  • B2+ level English proficiency
  • C1+ level Russian proficiency
  • Campaign optimization by CPA and ROI
Perks:
  • Remote full-time opportunity
  • 28 calendar days of vacation per year
  • 7 wellness days per year
  • Bonuses up to $5000 for successful applicant referrals
  • Full payment for professional training and conferences
  • Corporate discount for English lessons
  • Health benefits (up to $1,000 gross per year if not eligible for corporate medical insurance)
  • Workplace organization (reimbursement up to $1000 gross every 3 years for workplace costs)
  • Internal gamified gratitude system

Job Details

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others.

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world.

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We are looking for a Senior PPC Specialist to join our team.

Your main tasks will be:

    • Keyword research;
    • Google Ads and Bing Ads campaigns launch and optimization;
    • Reporting and analysis of advertising campaigns; project & audience analytics via GA4, AppsFlyer, internal BI, and other tools;
    • Channels scaling without CPA growth, improve ROI and other key metrics;
    • Work with remarketing channels (Google Ads, Bing Ads);
    • Testing new channels, campaigns, ad types, landing page concepts, and creatives

    We expect from you:

    • Google Ads expert knowledge is a must, with at least 3 years of experience in PPC/SEM;
    • Proficient in Excel/Google Sheets;
    • Good analytical skills and the ability to interpret data;
    • English - B2+;
    • Russian - C1+;
    • Campaign optimization by CPA and ROI.

    What do we offer:

    • REMOTE OPPORTUNITY to work full time;
    • Vacation 28 calendar days per year;
    • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
    • Bonuses up to $5000 for recommending successful applicants for positions in the company;
    • Full payment for professional training, international conferences and meetings;
    • Corporate discount for English lessons;
    • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
    • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
    • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

    Sounds good? Join us now!

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    About The Company

    Social Discovery Group(SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others.

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