Senior Product Analyst - Web Content & CMS (WordPress)

Company Description

Drive is Nine’s brand appealing to the automotive enthusiast. Working with our industry leaders you will help us achieve our vision, to shape the future of automotive in Australia by providing authoritative reviews, detailed comparisons, and innovative commerce solutions.

2025 is an exciting year to be part of the Drive Marketplace team. Drive Marketplace is on a sharp growth trajectory with a vision to become Australia’s No.2 Automotive Marketplace in Australia.

The expanding Drive Marketplace team has an ambitious, forward-thinking and highly collaborative culture, with a shared passion for the automotive industry. As the on-the-ground human faces of the Drive brand within the National Drive Dealer Network, genuine partnerships and a healthy dose of hard work and fun sit at the core of the team’s success to date.

Job Description

We're looking for a Senior Business Product Analyst to join our growing Product team. In this role, you will be a trusted advisor to the product and technology teams and a critical partner to the leadership team at Drive. You will have the opportunity to shape our product roadmap by leading the functional and operational product requirements process across the entire product lifecycle, from initial concept to post-launch improvements.

This is a unique opportunity to join a fun, highly energetic, and high-performing team that is looking to accelerate our growth in the digital automotive marketplace.

Day to day you will:

• Lead Requirements Gathering: Collaborate with product, technology, and business teams to lead the end-to-end requirements gathering, documentation, and planning for strategic initiatives.
• Agile Management: Act as the Product Owner when required to lead backlog refinement and sprint planning. You will manage the day-to-day operational cadence of the product team and own the Product Kanban.
• Testing & Validation: Plan and coordinate testing, including user acceptance testing (UAT), to ensure solutions meet business requirements.
• Documentation: Translate business needs into structured content and knowledge bases using tools like Confluence and JIRA.
• Reporting & Analysis: Produce business reports and dashboards to support the measurement and tracking of product delivery outcomes.
• Process Improvement: Develop and implement best-practice frameworks for agile delivery and documentation.

Qualifications

What you'll bring:

• At least 5 years of experience in a digital product management role within an Agile team.
• A Bachelor’s degree in a relevant field or equivalent experience.
• Excellent communication skills with the ability to communicate requirements clearly to developers, testers, and stakeholders.
• Experience collaborating with cross-functional teams, including engineering, marketing, and data.
• Familiarity with digital frameworks like Scrum, Kanban, and design thinking.
• Experience with agile toolkits such as JIRA and Confluence.
• Hands-on experience with content management systems (Ideally WordPress), including creating, editing, and publishing content
• Foundational knowledge of SEO best practices, (headings, meta data, internal linking) to support content visibility and audience growth
• Experience in a leadership or team development role is a plus.
• No automotive experience is required, but a passion for cars is always a bonus!

Nice to Have

• Experience in data-related products and features.
• Experience working with AI-driven product features.
• Familiarity with digital audience analytics and operational tools such as WordPress, Salesforce, Jira, Confluence, Google Analytics, and Figma.
• Experience with experimentation frameworks (A/B testing, feature flags).
• A passion for the Australian automotive industry.

Additional Information

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.