Job Description
- Experience in growth, ad operations, or lifecycle marketing.
- Familiarity with CMS, DAM, CDP, CRM and equivalent MarTech infrastructure.
- Knowledge of vector databases, embeddings, or retrieval-augmented generation (RAG).
- Own the product vision, roadmap, and execution for AI-powered tools within MarTech, starting with creative operations.
- Build and scale autonomous or semi-autonomous agents to support localisation, campaign setup, QA, trend analysis, reporting.
- Act as the team’s thought leader in AI design patterns for marketing and product operations.
- Partner with developers, data engineers, and creative stakeholders to embed AI into everyday workflows.
- Collaborate with paid marketing, CRM, and Organic squads to identify automation opportunities and redesign existing processes.
- Define experiments and MVPs to test and validate AI applications before scaling.
- Lead prompt engineering, tool selection, fine-tuning, and guide engineering handover for productionisation.
- Drive adoption through internal demos, workshops, and clear documentation.
- Ensure all AI solutions comply with internal governance and ethical standards, including explainability, auditability, and human-in-the-loop where necessary.
- Hands-on AI practitioner experience with agentic solutions using frameworks like LangChain, OpenAI Functions, Claude, or ReAct.
- Proven Product Owner skills including writing user stories, prioritising backlogs, and delivering tools in an agile, iterative environment.
- Understanding of the fundamentals of creative production, CRM, or paid media operations.
- Ability to map and analyse processes to identify meaningful areas where AI can be applied to improve outcomes.
- Ability to explain technical concepts to a non-technical audience and influence cross-functional stakeholders.
- Join a culture that champions both personal and professional growth.
- Every team member is empowered to inspire and make an impact.
- Focus on achieving meaningful outcomes and making a difference every day.
- Be part of a movement that’s creating a healthier, happier world.
🚀 Who Are We?
Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.
Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.
What We're Looking For
We are looking for a visionary Senior Product Manager focused on AI to lead the design and implementation of intelligent systems across our MarTech stack. The initial focus will be on creative automation, with the scope expanding across paid marketing, CRM, and organic workflows.
This role is not just about prompting LLMs. We want someone who understands how to design, prototype, and productise agentic AI solutions that meaningfully improve marketing velocity, operational efficiency, and campaign performance.
You will act as the in-house expert on where AI can create leverage across our workflows, partnering closely with engineers, data scientists, and marketers to bring solutions to life.
Key Responsibilities:
AI Product Leadership
- Own the product vision, roadmap, and execution for AI-powered tools within MarTech, starting with creative operations such as asset (static and video) generation, tagging, versioning, and QA
- Build and scale autonomous or semi-autonomous agents to support localisation, campaign setup, QA, trend analysis, reporting, and more
- Act as the team’s thought leader in AI design patterns, specifically for marketing and product operations
Cross-Functional Collaboration
- Partner with developers, data engineers, and creative stakeholders to embed AI into everyday workflows
- Collaborate with paid marketing, CRM, and Organic squads to identify automation opportunities and redesign existing processes
Experimentation and Deployment
- Define experiments and MVPs to test and validate AI applications before scaling
- Lead prompt engineering, tool selection, fine-tuning, and guide engineering handover for productionisation
- Drive adoption through internal demos, workshops, and clear documentation
Governance and Ethics
- Ensure all AI solutions comply with internal governance and ethical standards, including explainability, auditability, and human-in-the-loop where necessary
Required skills
- Hands-on AI practitioner: You have built or product managed agentic solutions using frameworks like LangChain, OpenAI Functions, Claude, or ReAct
- Proven Product Owner: You know how to write user stories, prioritise backlogs, and deliver tools in an agile, iterative environment
- Marketing-aware: You understand the fundamentals of creative production, CRM, or paid media operations, and appreciate the nuance in each workflow
- Design-focused: You can map and analyse processes to identify meaningful areas where AI can be applied to improve outcomes
- Clear communicator: You are able to explain technical concepts to a non-technical audience and influence cross-functional stakeholders
Nice to have
- Experience in growth, ad operations, or lifecycle marketing
- Familiarity with CMS, DAM, CDP, CRM and equivalent MarTech infrastructure
- Knowledge of vector databases, embeddings, or retrieval-augmented generation (RAG)
Candidate journey
⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team
✨ Why You’ll Love Being Part of Welltech:
- Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Check out some of our products
