Senior Product Marketing Manager

appzen

5+ Years | San Jose, California, USA (On Site) | Full Time | 3 months ago
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Job Summary

AppZen is seeking a Senior Product Marketing Manager with expertise in the business spend management or procure-to-pay market. This role involves being a senior member of the product marketing team, enabling the global sales team, and collaborating with marketing counterparts to develop strategies for pipeline generation. The candidate will be responsible for creating compelling content, including collateral, pitches, and competitive materials, and developing thought leadership campaigns such as blogs, research, and infographics. The position requires understanding the product, roadmap, market, and competitive landscape, as well as creating product packages and pricing. The role also involves educating and advising sales, marketing, and customer success teams, presenting to prospects and analysts, and advocating for use cases within AppZen.

Must Have

  • Fast learner, curious, and facile in business conversations
  • Creative with new ideas for messaging and marketing
  • Analytical and able to develop strong points of view
  • Comfortable with strategic and tactical marketing execution
  • Demonstrated rapid growth in responsibility and leadership
  • 5+ years of experience in product marketing, product management, presales, or consulting
  • Ability to work onsite in San Jose, CA

Good to Have

  • MBA is a plus

Perks & Benefits

  • Competitive pay
  • Competitive benefits
  • Competitive perks
  • Dignity, respect, and transparency in the interview process
  • Strong collaborators
  • Supportive manager focused on professional growth
  • Environment where you can be yourself
  • Culture that plays, laughs, and rewards hard work

Job Description

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com.

We’re looking for a whip-smart, strategic, collaborative, and highly empathetic product marketing and subject matter expert who has experience in the business spend management or procure-to-pay market. In this role, you’ll be a senior member on a talented product marketing team, serve as a critical player in enabling our global sales team, collaborate with your marketing counterparts and leaders from around the company to create strategies that fill our pipeline with the highest-probability opportunities, arm sales with awesome content and the right tactics to close business efficiently, and work cross-functionally to deliver programs that turn our customers into our biggest fans. You will work with the product marketing team to develop the industry’s most thoughtful positioning, head-turning messages, and evangelism that makes AppZen a must-have for CFOs and their teams.

You Will:

    • Understand and be our resident expert on our product, roadmap, market, competitive landscape, and partner ecosystem
    • Create compelling and right-sized product packages and pricing
    • Help our company walk in our customers’ shoes by educating, advising, and serving as a sounding board to the sales, marketing, and customer success teams
    • Lead the creation of high-quality, “secret weapon” collateral, pitches, demos, and competitive content that help us put our best foot forward with prospects
    • Work with the entire marketing team to create fabulous thought leadership campaigns and content, like how-to blogs, thought leadership pieces, research, surveys, data reports, interactive tools, infographics, and ebooks
    • Present to prospects, customers, and analysts on thought leadership topics, product demonstrations, and more
    • Bring your humor, laughter, and awesome attitude every day
    • Advocate for use cases within AppZen: Educate our executive and product teams on industry trends and how AppZen can improve product-market fit

Must Have:

    • You’re a fast learner, insatiably curious, facile in business and product conversations with people at every level of the business
    • You’re creative, and a constant source of new ideas for how to message, how to market, and how to position AppZen for success
    • You’re analytical: you can look at a persona or customer you have no experience with, analyze it, and develop a strong point of view on the ambitions of that persona or customer and how AppZen can support them
    • You’re equally comfortable thinking strategically about the state of our business or the market, and tactically about getting the next nurture campaign done and out the door
    • You’re known to cut loose with a tall tale, movie line, terrible pun, or practical joke
    • You act with the highest integrity and give it to people straight, no matter whatYou have zero ego, zero defensiveness, and assume the best about people (it’s a great culture, but we’re all moving fast and this attribute is absolutely critical)
    • 5+ years of experience in a combination of experiences in product marketing, product management, presales, and consulting
    • You’ve demonstrated rapid growth in responsibility and leadership in your prior roles
    • You're able to work onsite in San Jose, CA
    • MBA is a plus

Our Promise to You:

    • Dignity, respect, and transparency in the interview and hiring process
    • A strong set of collaborators that you will want to be in the foxhole with
    • A manager who has your back, cares about your professional growth, and understands that the relationship is a two-way street
    • An environment where you can be yourself - quirks and all - you’ll do your best work, you will be listened to, and you’ll get the straight story
    • A strong culture that plays, laughs, and rewards hardwork
    • Competitive pay, benefits, and perks

We are equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.