Senior Product Marketing Manager (CeFI)
Job Summary
Job Description
The Senior Product Marketing Manager will oversee the product marketing strategy for the exchange, focusing on user and transaction growth. They will design and implement marketing initiatives based on market trends and events. The role includes developing a deep understanding of channel growth mechanisms, monitoring channel feedback, and providing product optimization recommendations. Additionally, this role requires analyzing channel growth data to refine marketing strategies and identifying innovative growth opportunities to improve marketing effectiveness.
Must have:
- Bachelor’s degree or higher
- Work experience in crypto or financial exchanges
- Demonstrated ability for effective traffic conversion
- Strong data analysis, project management, and communication skills
- High levels of self-motivation and analytical mindset
- Bilingual in English and Mandarin
Good to have:
- Track record in user and product operations
Perks:
- Competitive total compensation package
- L&D programs and Education subsidy
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes
4 skills required
Job Details
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing
- Oversee product marketing strategy for the exchange, with a focus on user and transaction growth.
- Design and implement marketing initiatives in response to market trends and current events.
- Develop a thorough understanding of various channel growth mechanisms, monitor channel feedback, and provide ongoing product optimization recommendations.
- Analyze channel growth data to refine and enhance marketing strategies, ensuring alignment with business objectives.
- Utilize analytical skills to identify and explore innovative growth opportunities, continuously enhancing marketing effectiveness.
What We Look For In You
- A holder of a Bachelor’s degree or higher
- Work experience in crypto or financial exchanges is a must
- Track record in user and product operations is preferred
- Demonstrated ability to leverage current trends for effective traffic conversion.
- Strong data analysis, project management, and communication skills.
- High levels of self-motivation and a strong analytical mindset.
- Bilingual in English and Mandarin to communicate with different stakeholders
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
#LI-KW1 #LI-ONSITE
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About The Company
OKX is a world-leading digital asset exchange, providing advanced financial services to traders worldwide leveraging blockchain technology. Our platform offers spot & derivatives trading helping traders optimize their strategy. It provides a safe, reliable and stable environment for digital assets trading via web interface and mobile app by adopting GSLB, and distributed server clusters. We believe blockchain technology will eliminate barriers to transactions, increase the efficiency of transactions across society, and eventually have a significant impact on the global economy. We strive to achieve something that changes the world and never stop to innovate and improve on our customer experience.
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