Senior Product Marketing Manager - MBSE

1 Month ago • 5 Years + • Product Management

Job Summary

Job Description

Synopsys is seeking a Senior Product Marketing Manager for Ansys ModelCenter and Ansys System Architecture Modeler. This role involves defining and driving product marketing plans and sales enablement content to support go-to-market priorities and the Ansys Model-Based Systems Engineering strategy. The strategy should align with industry trends, market opportunities, partnerships, and competition. Responsibilities include developing product messaging, positioning, marketing plans, sales enablement materials, supporting field and corporate marketing, and managing co-marketing partnerships to achieve growth and revenue goals. Success is measured by effective campaign execution leading to significant pipeline and revenue growth. The position requires strong technical acumen and the ability to collaborate across product, sales, corporate marketing, development, and field marketing teams.
Must have:
  • Develop value-based messaging for Ansys ModelCenter and System Architecture Modeler products.
  • Participate in go-to-market planning including market sizing and customer segmentation.
  • Maintain competitive leadership by understanding the competitive landscape.
  • Deliver sales enablement collateral like presentations, use-cases, and case studies.
  • Create marketing plans and lead generation campaigns for the systems engineering audience.
  • Execute product marketing for new feature and product launches.
  • Develop marketing collateral including web content, videos, and data sheets.
  • Partner with field and corporate marketing to promote Ansys products.
  • Coordinate with Digital Marketing for targeted lead generation programs.
  • Track leads and report on marketing campaigns to measure success.
  • Manage complex projects and global marketing campaigns.
  • Measure and evaluate the ROI of marketing tactics.
  • BS in Marketing, Engineering, or Computer Science with 5+ years of experience.
  • Strong working knowledge of model-based systems engineering (MBSE).
  • Ability to translate product functionality into customer value.
  • Broad expertise in marketing competencies (Digital, Social, ABM).
  • Excellent organizational, leadership, decision-making, and communication skills.
Good to have:
  • Masters or advanced degree in Marketing or Engineering.
  • Previous product marketing experience for a software business.
  • Experience in MBSE, System Architecture Modelling, SysML, Digital Models and Simulation.
  • Experience supporting global B2B demand generation campaigns.
Perks:
  • Comprehensive range of health, wellness, and financial benefits.
  • Total rewards include both monetary and non-monetary offerings.
  • Salary range and benefits details provided during the hiring process.
  • Opportunity to work for a company that values diversity and inclusion.

Job Details

Requisition #: 16352 

 

Ansys is now a part of Synopsys. Synopsys, Inc. (Nasdaq: SNPS) accelerates technology innovation from silicon to systems. Catalyzing the era of pervasive intelligence, we deliver design solutions, from electronic design automation to silicon IP, to system design and multiphysics simulation and analysis. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow. Learn more at www.synopsys.com.

 

Summary / Role Purpose  

The role of Sr. Product Marketing Manager for Ansys ModelCenter and Ansys System Architecture Modeler is to define, drive and develop product marketing plans and sales enablement content across a multi-product portfolio in support of the go-to-market priorities for the business unit and for the Ansys Model-Based Systems Engineering strategy. The marketing strategy should reflect an understanding of key industry trends, market opportunities, Partnership strategy and go-to-market and the competition. This includes managing the development of product & solution messaging and positioning, marketing plans, sales enablement material content, supporting the field and corporate marketing organizations, as well as maintaining the external strategic co-marketing partnerships required by the business, to support the growth and revenue goals associated with the product line and specific global campaigns. 

 

The strategy should reflect an understanding of key industry and technology trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth.  

This position requires strong technical acumen as well as the ability to communicate and drive consensus among cross-functional groups to achieve joint goals across a variety of departments, including product, sales, corporate marketing, development, partnership, and field marketing 

 

 

Key Duties and Responsibilities 

  • Delivers value-based messaging for Ansys ModelCenter and Ansys System Architecture Modeler products, in collaboration with Ansys Model-Based Systems engineering strategy, to prospective customers, existing customers and partners, in conjunction with Product, Sales and Marketing teams 

  • Participates in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment 

  • Maintains Ansys' competitive leadership by understanding the competitive landscape, identifying opportunities for future growth and how Ansys ModelCenter and Ansys System Architecture Modeler differentiate us from the competition.  

  • Responsible for delivering all sales enablement collateral, including customer facing presentations, relevant use-cases, battle cards, customer case studies and solution guides 

  • Creates and develops marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives. 

  • Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle. 

  • Owns the development of all marketing collateral including web content, product feature videos, technical assets, data sheets, blogs and other solution-oriented content, by partnering with Corporate Marketing teams 

  • Partners with Ansys field marketing and corporate marketing to effectively promote Ansys products in alignment with product marketing strategy and corporate programs 

  • Coordinates with the Digital Marketing Center of Excellence to ensure lead generation programs are targeted and delivering against sales needs 

  • Ensures all business unit-related leads are tracked and marketing campaigns are accurately reported in order to measure success against initial goals 

  • Manages complex projects and executes on global, multi-product marketing campaigns 

  • Measures and evaluates the ROI of marketing tactics at all stages of the customer journey 

 

Minimum Education/Certification Requirements and Experience 

  • BS in Marketing (preferably MBA), Mechanical or Systems Engineering, Computer Science or a related field with minimum 5 years of experience.  

  • Strong working knowledge of systems engineering concepts like model-based systems engineering (MBSE) 

  • Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging 

  • Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing).  

  • Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization.  

  

Preferred Qualifications and Skills 

  • Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing for software business.  

  • Experience in systems engineering trend areas like: MBSE, System Architecture Modelling, SysML, Digital Models and Simulation.   

  • Experience supporting global B2B demand generation campaigns.  

  

 

Rewards and Benefits:

 

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

 

At Ansys, part of Synopsys, we want talented people of every background to feel valued and supported to do their best work. We consider all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.

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About The Company

Stay safe from recruitment fraud! We are aware of scams targeting Ansys and other companies that involve individuals posing as employees to illegitimately conduct interviews and extend false employment offers and payments to gain access to candidates’ sensitive personal and financial information. All Ansys job applicants are required to apply for open roles on careers.ansys.com. While virtual interviews may be conducted as a part of our interview process, Ansys does not make job offers without a thorough interview process. Ansys also will never ask for an applicant’s social security number before they have accepted an offer or ask for payment from an applicant. Ansys assumes no liability for recruitment fraud. We advise that all job seekers take steps to educate themselves on fraudulent practices, so they do not become victims of scams. Learn more via the Federal Trade Commission. Ansys is proud to be an equal opportunity workplace and is an affirmative action employer. At Ansys, we are committed to making our careers website accessible and usable for individuals with disabilities. If you need a reasonable accommodation to apply for or interview for Ansys jobs, please email talentacquisition@ansys.com.

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