Senior Program Manager- GTM Operations

At Bazaarvoice, we create smart shopping experiences by connecting brands and retailers with consumers through a global network and enterprise technology. Our solutions enable brands to collect user-generated content, achieve global reach through syndication, and gain business insights from real-time consumer feedback. The company aims to close the gap between brands and consumers, delivering trustworthy content to drive loyalty and sales. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices globally. As a Senior Program Manager, Product GTM Operations, you will be the operational engine driving product innovation to market. You will manage end-to-end GTM programs, building structure and accountability to accelerate high-velocity product and feature launches. This role ensures a right-sized GTM approach for each release, optimizing for impact and efficiency, and orchestrates seamless execution across various teams to ensure timely market success.

Must Have

• Lead strategic portfolio GTM programs.
• Optimize high-velocity GTM cadence for continuous releases.
• Define and deploy right-sized GTM for maximum client impact.
• Own offer and SKU governance, guiding through definition and readiness.
• Provide portfolio performance visibility to leadership.
• Drive GTM process innovation and operational efficiency.
• Evolve program best practices and documentation.
• 3-5 years experience in Product Management, GTM Ops, or Program Management.
• Knowledge of product lifecycle and Go-to-Market strategies.
• Proven experience delivering high-value programs and driving growth.
• Ability to communicate and drive results across stakeholders.
• Break down complex problems into manageable work streams.
• Drive towards outcomes, not just deliverables.
• Drive accountability and surface blockers timely.
• Detail-oriented with understanding of decision impacts.
• Open-minded and adaptable for best outcomes.

Good to Have

• Program Management certification.
• Experience with coordinating new SKU development.
• Experience with Jira.

Perks & Benefits

• Customer is key
• Transparency & Integrity Builds Trust
• Passionate Pursuit of Performance
• Innovation over Imitation
• Stronger Together
• Commitment to diversity and inclusion
• Great Place to Work in the US, Australia, India, Lithuania, France, Germany and the UK

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve

Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise

Closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work in the US, Australia, India, Lithuania, France, Germany and the UK!

As a Senior Program Manager, Product GTM Operations, you are the vital operational engine driving our product innovation to market. You will own the end-to-end GTM program management, building the structure and accountability needed to accelerate the high-velocity launch of new products and features.

Crucially, you will ensure the right-sized GTM approach is defined and executed for each release, optimizing for impact and efficiency. Embedded directly within the Product organization, you will orchestrate seamless execution across Product Management, Engineering, Product Marketing, Client Success, and Services, ensuring every launch is a high-impact, timely market success.

What you'll be doing:

• Lead strategic portfolio GTM programs by driving large-scale initiatives that encompass multiple product releases quarterly and align with overall product strategy.
• Optimize high-velocity GTM cadence to oversee and refine program management, ensuring the necessary speed and quality for a continuous release schedule.
• Define and deploy right-sized GTM by evaluating the scale of new product value and implementing the appropriate launch activities for maximum client impact and efficiency.
• Own offer and SKU governance by partnering with product marketing and product managers to guide all new product bundles, offers, and SKUs through the formal definition and readiness process.
• Provide portfolio performance visibility by tracking, analyzing, and presenting a comprehensive view of the quarterly GTM launch cycle, including risks, dependencies, and successes, to leadership.
• Drive GTM process innovation by proactively evaluating and experimenting with activities across the product lifecycle to uncover areas for growth, scalability, and operational efficiency.
• Evolve program best practices and documentation by maintaining, socializing, and enforcing high-quality standards and comprehensive documentation for our standardized GTM approach.

Required Skills & Experience:

• 3-5 years of experience with Product Management, Product GTM Ops and/or Product Program Management.
• Knowledgeable in product lifecycle and Go-to-Market strategies. \* Ability to understand and oversee a high velocity of quarterly releases and ensure GTM excellence for all activities.
• Proven experience delivering high value programs that solve real business issues and drive growth.
• Ability to communicate, build trust and drive results across a wide range of technical and non-technical stakeholders.
• An uncanny ability to help break down complex problems into discrete, manageable work streams for you and collaborators.
• An ability to determine and drive towards outcomes, not just deliverables.
• Unafraid to drive accountability and surface blockers in a timely manner to support client and business outcomes.
• Detail oriented with the ability to understand the short and long term impact of decisions.
• Open minded with the ability to pivot as necessary to ensure the best outcomes

Nice to haves:

• Program Management certification.
• Experience with coordinating new SKU development.
• Experience with Jira.

Why join Bazaarvoice?

Customer is key

We see our own success through our customers’ outcomes.

We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA.

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity.

We love what we do, and because we’re laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo.

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives.

We champion what’s best for Bazaarvoice before individuals or teams.

As a stronger company we build a stronger community.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

Please note: A basic background check will be required for the successful candidate

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.