Marketing Automation Administrator(Marketo)

Bazaarvoice is seeking a Marketing Automation Administrator (Marketo) to join their Global Revenue – Revenue Operations team in Bengaluru. This full-time, hybrid role involves maintaining and optimizing marketing tools, primarily Marketo, to support global marketing efforts. The ideal candidate is a data-driven operator with deep expertise in marketing automation platforms, responsible for building campaigns, managing data hygiene, and collaborating with marketing and sales teams to drive scalable, automated marketing programs.

Must Have

• Build, test, deploy email campaigns, advanced nurture sequences, and complex automation workflows in Marketo.
• Manage and optimize web forms, Marketo landing pages, lead segmentation.
• Monitor campaign performance and deliver actionable insights to marketing and sales teams.
• Own the architecture, governance, and optimization of the Marketo instance.
• Maintain and improve data hygiene between Marketo and Salesforce.
• Enforce best practices for database management, GDPR compliance, and campaign tracking.
• Design, implement and manage advanced lead scoring models, and lifecycle workflows.
• Administer and maintain Marketo instance, including user roles, field management, webhooks, APIs and other integrations.
• Own and maintain inbound ticketing system in partnership with the demand generation team.
• Work closely with marketing analytics and sales operations to ensure MQLs are properly routed, scored, and followed up.
• Provide training and documentation for all builds and best practices.
• Proactively audit complex and manual campaign execution workflows to simplify steps, automate decision points, and reduce the average campaign build cycle time.
• 8-10 proven years of experience in marketing automation/operations with 2 to 3 years in managerial experience.
• Marketo certified business practitioner is required.
• Expertise in Marketo.
• Must have hands-on experience with email marketing, lead nurturing, segmentation, lead scoring, automation workflow and Marketo administration.
• Strong understanding of CRM platform, Salesforce.
• Ability to troubleshoot integration issues between Marketo and Salesforce.
• Experience working with global teams and understanding regional compliance laws (GDPF, CAN-SPAM).
• Excellent English communication skills (verbal and written).

Good to Have

• Familiarity with digital marketing strategies, including SEO, SEM, social media, and email marketing.
• FullCircle Insights or experience with automated funnel management tools.

Perks & Benefits

• Great Place to Work in the US, Australia, India, Lithuania, France, Germany and the UK.
• Equal employment opportunities (EEO) to all team members and applicants.
• Diversity and an inclusive company culture are key drivers of creativity, innovation and performance.
• Company values: Customer is key, Transparency & Integrity Builds Trust, Passionate Pursuit of Performance, Innovation over Imitation, Stronger Together.

About Bazaarvoice

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work in the US, Australia, India, Lithuania, France, Germany and the UK!

Who are we looking for?

The Marketing Operations team is looking for a Marketing Automation Administrator to maintain the integrity and efficiency of our marketing tools (Marketo) in support of the larger marketing team. As part of the larger Revenue Operations team, this role is ideal for a data-driven operator with a deep admin expertise in marketing automation platforms (Marketo) and a passion for driving scalable, automated marketing programs. Will be responsible for overseeing a small team of marketing operations individuals.

As a Marketo SME, you will be working closely with the global marketing team and be responsible for optimizing email marketing, nurture flows, lead scoring, and database marketing strategy with a strong understanding of data flows into platforms such as Salesforce, Goldcast, Sendoso, 6sense and other integrations.

Key Responsibilities:

Marketing Automation Execution:Build, test, deploy email campaigns, advanced nurture sequences, and complex automation workflows in Marketo.

Manage and optimize web forms, Marketo landing pages, lead segmentation.

Monitor campaign performance and deliver actionable insights to marketing and sales teams (what’s working well, less well).

Data & System Management:Own the architecture, governance, and optimization of the Marketo instance.

Maintain and improve data hygiene between Marketo and Salesforce ensuring seamless marketing-to-sales handoff.

Enforce best practices for database management, GDPR compliance, and campaign tracking.

Design,implement and manage advanced lead scoring models, and lifecycle workflows.

Administer and maintain Marketo instance, including user roles, field management, webhooks, APIs and other integrations.

Collaboration and Enablement:Own and maintain inbound ticketing system in partnership with the demand generation team to execute campaigns & system developments.

Work closely with marketing analytics and sales operations to ensure MQLs are properly routed, scored, and followed up.

Provide training and documentation for all builds and best practices.

We want to set up our marketing team with as much autonomy as possible.

Process Optimization & Leadership: Proactively audit complex and manual campaign execution workflows to simplify steps, automate decision points, and reduce the average campaign build cycle time.

Necessary Skills and Experience: 8-10 proven years of experience in marketing automation/operations with 2 to 3 years in managerial experience.

Marketo certified business practitioner is required. Expertise in Marketo.

Must have hands-on experience with email marketing, lead nurturing, segmentation, lead scoring, automation workflow and Marketo administration.

Familiarity with digital marketing strategies, including SEO, SEM, social media, and email marketing.

Strong understanding of CRM platform, Salesforce.

Ensure campaigns are executed flawlessly—on time, to the right people, in the right channel—and continuously improve through reporting and feedback loops.

Ability to troubleshoot integration issues between Marketo and Salesforce.

FullCircle Insights or experience with automated funnel management tools also a plus!

Experience working with global teams and understanding regional compliance laws (GDPF, CAN-SPAM).

Excellent English communication skills (verbal and written)

#LI-DNI

Why join Bazaarvoice?

Customer is key

We see our own success through our customers’ outcomes.

We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA.

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity.

We love what we do, and because we’re laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo.

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives.

We champion what’s best for Bazaarvoice before individuals or teams.

As a stronger company we build a stronger community.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

As part of our hiring process, a background check will be conducted. This will be done with your consent and will only include information relevant to the job.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.