Senior Sales Strategy

3 Hours ago • All levels

Job Summary

Job Description

As a key player in the Sales team, you will lead the MSME Sales Strategy, focusing on delivering innovative Value Added Services to SME merchants in Indonesia. Your initial six months will involve understanding merchant needs and translating them into actionable sales strategies. This role is crucial for driving growth, building relationships, and enhancing value for SMEs, offering a unique opportunity to shape offerings and contribute to the mission's success.
Must have:
  • Analyze sales team performance and suggest improvements
  • Lead Go to market projects and identify root causes of issues
  • Own sales executive productivity and run motivation programs
  • Build and publish recurring sales reports
  • Maintain and improve the sales performance database
  • Use SQL and BI tools for data analysis and insights
  • Conduct deep-dive analysis of customer behavior and market opportunities
  • Contribute to change management and go-to-market initiatives
  • Support strategic planning cycles and deliver ad-hoc analytics
Good to have:
  • Familiarity with strategic thinking
  • Familiarity with market analysis
  • Familiarity with sales strategy

Job Details

About the Role

As a key player in our Sales team, you'll spearhead the MSME Sales Strategy, focusing on delivering innovative Value Added Services to SME merchants in Indonesia. In the first six months, you'll tackle the challenge of understanding diverse merchant needs and translating them into actionable sales strategies. Your efforts will directly impact our growth trajectory, as you build relationships, drive sales-assisted initiatives, and contribute to the overall success of our mission. This role offers a unique opportunity to shape our offerings and enhance the value we provide to SMEs.

What You Will Do

  • Analyze performance of the sales team in depth and suggest areas to improve performance and productivity, lead Go to market projects, identify root causes of issues & execute initiatives to enhance team performance.
  • Own the productivity of our sales executives as a core metric and work to create and run programs driving sales team motivation and performance through various R&R efforts.
  • Build and publish recurring reports (daily, weekly, monthly, quarterly) covering lead conversion, pipeline health, retention, and productivity along with maintaining and continuously improving the sales performance database, ensuring data accuracy and accessibility.
  • Use SQL and BI tools to extract and analyze large datasets, generating insights that guide scheme design and target deployment.
  • Conduct deep-dive analysis of customer behavior, market opportunities, and sales funnel performance.
  • Contribute to change management and go-to-market initiatives, providing root-cause analysis and actionable recommendations.
  • Support strategic planning cycles (target setting, initiative design, roadmap creation) and deliver ad-hoc analytics to the leadership/ management team.

What You Will Need

  • Strong SQL skills with experience in querying, cleaning, and analyzing large datasets.
  • Proficiency in Google Sheets/Excel and presentation tools (Google Slides/PowerPoint).
  • Solid problem-solving skills with an analytical and detail-oriented mindset.
  • Clear and structured communication skills in both English and Bahasa Indonesia.
  • Strong stakeholder management skills; able to collaborate with diverse sales teams and cross-functional partners along with the ability to thrive in a fast-paced, dynamic environment as both a self-starter and a team player.
  • Excellent organizational and time management skills, with the ability to prioritize effectively managing competing priorities.
  • Familiarity with strategic thinking, market analysis, or sales strategy preferred along with strong problem-solving skills with an analytical and detail-oriented mindset.

About the Team

Our team is dynamic and collaborative, where each member has the opportunity to select key projects that align with their career aspirations. We pride ourselves on being data-driven and solution-oriented, constantly seeking innovative ways to address challenges. With a strong impact-driven mindset, we are dedicated to creating meaningful value for our clients and the business. Joining our team means being part of an environment that fosters growth, creativity, and a shared commitment to excellence.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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About The Company

GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.


GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.

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