Senior SEA Consultant (M/F)

Arcane, part of the Cosmo5 group since 2021, is a fast-growing Data and Digital Marketing consulting firm. They design advanced digital acquisition strategies by leveraging client data and optimizing paid channels to accelerate growth. The ambition is to become the market reference for data activation serving advertiser growth. The Senior SEA Consultant will manage a portfolio of major clients, define SEA strategies, translate marketing objectives into media KPIs, build and deploy roadmaps, develop data visualization solutions, perform media platform monitoring, and innovate campaign management using SmartFeeds technology. They will also participate in improving the technology suite and frequently engage in SEA tenders.

Must Have

• Manage a portfolio of major clients with varied performance issues (qualified traffic / leads / CPA / ROAS / Margin / Store Visit / Direct Store Sales).
• Define a SEA strategy across different business sectors.
• Translate marketing objectives into Media KPIs and structuring projects.
• Build a precise and evolving roadmap.
• Operationally deploy this roadmap.
• Develop data visualization solutions with the help of Data Analysts: personalized reports, automated dashboards (Data Studio, Tableau,...).
• Monitor main Media platforms (Google Ads, Bing Ads, Search Ads 360,...).
• Exploit SmartFeeds technology suite to innovate in Media campaign management (HubMetrics, SmartFeeds, AdScale).
• Participate in reflections allowing the improvement of the technology suite.
• Frequently participate in SEA tenders.
• Graduated from a business school specializing in Digital Marketing.
• Minimum 3-4 years of experience in SEA acquisition in a Media agency.
• Confirmed experience in SEA, mastering operational management of Search campaigns.
• Ability to build client presentations to highlight support and manage clients daily autonomously on areas of expertise.
• Results-oriented culture to bring real added value to the clients managed.

Good to Have

• Mastery of Google Analytics and/or Search Ads 360 is a plus.
• Rigorous, curious, and proactive.
• Web and marketing culture.
• Interpersonal qualities to build quality relationships with various contacts.

Company Description

Arcane is a fast-growing Data and Digital Marketing consulting firm that designs advanced digital acquisition strategies by leveraging the richness of its clients' proprietary data (CRM, Product, Back-Office, Navigation) and optimizing their paid levers to accelerate their growth. Since 2021, Arcane belongs to the Cosmo5 group.

Ambition: To become the market reference for data activation serving advertiser growth by bringing together the best data and media experts and developing unique technology.

Expertise: Manage, cross-reference, activate, synchronize client data thanks to a library of activation scenarios adapted to their business challenges.

Some clients: Leroy Merlin, Décathlon, KIABI, Alltricks, Orange, Back Market, Europcar Mobility Group

Job Description

Your Main Missions:

• Manage a portfolio among our largest clients with varied performance issues (qualified traffic / leads / CPA / ROAS / Margin / Store Visit / Direct Store Sales…).
• Define a SEA strategy across different business sectors.
• Translate marketing objectives into Media KPIs and structuring projects.
• Build a precise and evolving roadmap.
• Operationally deploy this roadmap.
• Develop data visualization solutions with the help of Data Analysts: personalized reports, automated dashboards (Data Studio, Tableau,...).
• Monitor main Media platforms (Google Ads, Bing Ads, Search Ads 360,...).
• Exploit our SmartFeeds technology suite to innovate in Media campaign management (HubMetrics, SmartFeeds, AdScale).
• Participate in reflections allowing the improvement of our technology suite.
• Frequently participate in SEA tenders.

Qualifications

Graduated from a business school specializing in Digital Marketing (+ 3/4 years of minimum experience in SEA acquisition in a Media agency):

• Confirmed experience in SEA, you master the operational management of Search campaigns. Mastery of Google Analytics and/or Search Ads 360 is a plus.
• You are rigorous, curious, and proactive.
• You are able to build client presentations to highlight our support and manage clients daily autonomously on your areas of expertise.
• Your web and marketing culture as well as your interpersonal qualities allow you to build quality relationships with your various contacts, whatever their sector of activity.
• Your results-oriented culture allows you to bring real added value to the clients you manage.

Additional Information

Recruitment process in 3 steps including a case study.

The Cosmo5 group incorporates diversity and inclusion throughout its recruitment process to guarantee an accessible work environment for everyone.