Senior Social Media Manager

1 Month ago • 3-6 Years • Social Media

Job Summary

Job Description

The Social Media Manager will manage Mistplay’s presence on social media, create a social media strategy, and help manage the social media team. The primary objective is to scale Mistplay’s reach, engagement, and following across social and online platforms. This includes growing the fanbase, establishing brand loyalty, and driving value back into the apps. The role involves building and executing a social media strategy, creating content (images, video, copy), analyzing channel performance, reporting on metrics, engaging in discussions, and staying updated on trends. The individual will report to the VP of User Acquisition and collaborate with the marketing department, product team, and stakeholders.
Must have:
  • 3-6 years of social media marketing experience.
  • Proven track record scaling content across platforms.
  • Ability to create engaging, native-platform content.
  • Data-driven with a creative mindset.
  • Strong communication skills and proficiency in English.
Good to have:
  • Experience working with influencers or community ambassadors.
  • Experience working with an internal (or external) creative team.
  • Knowledge of the (mobile) gaming industry.
Perks:
  • Team Lunches
  • Game nights
  • Company-wide events

Job Details

Mistplay est le programme de fidélité n° 1 pour les joueurs sur mobile et compte plus de 20 millions d'utilisateurs dans le monde entier. Des millions de joueurs utilisent notre plateforme pour découvrir des jeux, entrer en contact avec leurs amis et gagner de superbes récompenses. Nous sommes une entreprise rentable en forte croissance, récemment classée comme la troisième entreprise technologique à la croissance la plus rapide au Canada. Notre passion pour l'innovation est le moteur de notre croissance dans le secteur, grâce au développement de nouvelles applications, et d'outils Ad Tech puissants. Chez Mistplay, nous faisons appel à la collaboration stratégique, créative et axée sur les données pour nourrir notre imagination sur ce qui peut être réalisé.

Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide.  Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.


The Social Media Manager will manage Mistplay’s presence on social media, create our social media strategy, and help manage the social media team. The position’s main objective is to scale Mistplay’s reach, engagement, and following across social and online platforms: growing our fanbase, establishing long-lasting brand loyalty, and driving value back into our apps.
You will report to the VP of User Acquisition and collaborate closely with the rest of the marketing department, product team, and other stakeholders.

What You'll Be Doing:
Build and execute a social media strategy to elevate the Mistplay brand while driving reach, followership, and engagement.
Self-produce and continuously experiment with social content (images, video, and copy), iterating and testing a wide variety of themes/concepts to maximize performance
Develop a deep understanding of owned channel performance and our audience affinities to fuel engagement, drive collaborations, and more.
Report on weekly social metrics and provide strategic analysis with quantitative and qualitative insights to fuel optimization and scale of operations.
Engage in relevant online discussions and moderate social content, including gathering feedback and user sentiment to help drive product evolution.
Stay up to date on the latest social media and gaming trends to continually drive innovative social strategies and growth.
Track and report out on weekly, monthly and quarterly social media analytics to help us understand what content and strategies drive the best returns for Mistplay.

What We're Looking For:
3-6 years of experience in social media marketing, content creation, or a related role.
You have a proven track record scaling content across TikTok, Facebook, Instagram, Twitter, or LinkedIn.
You can speak to the impact of social media beyond vanity metrics
You’re a strong content creator with a natural ability to create engaging, native-platform content across different types of content outputs, including written, static visuals, infographics, and video
You are data-driven but you also have a creative mindset.
You’re not afraid to pitch big ideas and you’ve got several in your back pocket at all times
You are comfortable with editing your own content when needed and can self-serve in Canva, CapCut, and other social tools
You’re a great writer who can master tone changes as you move across social channels (witty and sharp captions are your specialty)
You know how to leverage established tactics, but you can also think beyond the "playbook" to bring creative new ideas for growth
You have strong communication skills and proficiency in English; French is a plus.
Experience working with influencers or community ambassadors is a plus.
Experience working with an internal (or external) creative team for larger scale projects
Willingness to travel occasionally as required.
Knowledge of the (mobile) gaming industry is advantageous

*Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi.

Pourquoi choisir Mistplay ?

Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

Similar Jobs

Hawkeye Innovations - College Sports Systems Technician

Hawkeye Innovations

Pennsylvania, United States (On-Site)
3 Months ago
Globalization Partners - Senior UX/UI Designer – Web & Mobile (AI Native App)

Globalization Partners

United States (Remote)
5 Months ago
Pinterest - Senior Data Analyst

Pinterest

Chicago, Illinois, United States (Hybrid)
2 Weeks ago
WongDoody - (XD) Experience Designer, Snr.

WongDoody

Australia (On-Site)
10 Months ago
Rockstar Games - Animation R&D Programmer: Retargeting (Mid/Senior Level)

Rockstar Games

Edinburgh, Scotland, United Kingdom (On-Site)
4 Months ago
After zvfx studios - Social Media Manager

After zvfx studios

India (On-Site)
3 Months ago
Tide - Social Media Associate

Tide

Bulgaria (Remote)
3 Months ago
Koala interactive - Social Media & Digital Specialist (Dutch Market)

Koala interactive

Levallois-Perret, Île-de-France, France (Hybrid)
1 Month ago
kaizen gaming  - Social Media Specialist

kaizen gaming

Toronto, Ontario, Canada (On-Site)
1 Month ago
Sony Music Career - Supervisor, Social Media & Content Marketing

Sony Music Career

Shanghai, China (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Simcorp - Lead Business Trainer - Investment

Simcorp

Warsaw, Masovian Voivodeship, Poland (Hybrid)
2 Weeks ago
Steel City Interactive - Lead Pipeline & Tools Engineer

Steel City Interactive

Sheffield, England, United Kingdom (Hybrid)
2 Months ago
Zuora - Sr Enterprise Solution Architect - Zuora Revenue

Zuora

United States (Remote)
2 Months ago
Barracuda - Director, Managed Services

Barracuda

Bengaluru, Karnataka, India (Hybrid)
1 Week ago
ChainGuard - Senior Partner Manager - DACH

ChainGuard

Germany (Remote)
2 Weeks ago
Ion - North American Legal Analyst

Ion

New York, New York, United States (Remote)
4 Months ago
SEGA - Junior Licensing Artist

SEGA

England, United Kingdom (Hybrid)
1 Month ago
Sega (UK) - Senior Development Manager

Sega (UK)

Sofia, Sofia City Province, Bulgaria (Hybrid)
2 Months ago
Behaviour Interactive - Senior AI Programmer

Behaviour Interactive

Montreal, Quebec, Canada (Hybrid)
3 Weeks ago
Playtika - Social Media Manager

Playtika

Israel (On-Site)
9 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Toronto, Ontario, Canada

Mozilla - Staff Financial Analyst, Corporate Finance

Mozilla

Canada (Remote)
4 Weeks ago
NetEase Games - Finance Director (SSC)-Canada

NetEase Games

Montreal, Quebec, Canada (On-Site)
7 Months ago
Epic Games - Lead Online Programmer

Epic Games

Montreal, Quebec, Canada (On-Site)
3 Months ago
Airlab Inc  - Senior Producer (Game Industry)

Airlab Inc

Montreal, Quebec, Canada (On-Site)
1 Year ago
Epic Games - Programmeur UI sénior

Epic Games

Montreal, Quebec, Canada (On-Site)
7 Months ago
Mistplay - Senior Data Analyst I

Mistplay

Toronto, Ontario, Canada (Hybrid)
1 Month ago
2K - Senior Operations Manager (Creative Dev)

2K

Montréal, Québec, Canada (Hybrid)
1 Month ago
Icon Creative - Production Coordinator

Icon Creative

Vancouver, British Columbia, Canada (On-Site)
3 Months ago
Escape Velocity Entertainment - Technical Artist

Escape Velocity Entertainment

Canada (Remote)
1 Month ago
PwC - Financial Crime Technology Senior Associate

PwC

Toronto, Ontario, Canada (On-Site)
1 Year ago

Get notifed when new similar jobs are uploaded

Social Media Jobs

Hedra - Social Media Marketer

Hedra

New York, United States (On-Site)
2 Months ago
Apple - Social Media Editor

Apple

New York, New York, United States (On-Site)
2 Months ago
WongDoody - Creative Director Social Media

WongDoody

Berlin, Berlin, Germany (Remote)
3 Months ago
playtonic games - Social Media Specialist

playtonic games

Burton Upon Trent, England, United Kingdom (Hybrid)
3 Weeks ago
Rudra Research and Analytics - Social Media Manager

Rudra Research and Analytics

Pune, Maharashtra, India (On-Site)
11 Months ago
Tide - Social Media Associate

Tide

Bulgaria (Remote)
3 Months ago
kaizen gaming  - Social Media Manager

kaizen gaming

Berlin, Berlin, Germany (On-Site)
1 Month ago
Sportskeeda - Social Media Executive - Tennis and F1

Sportskeeda

(Remote)
1 Month ago
Nintendo - Social Media & Content Creation Intern

Nintendo

Nieuwegein, Utrecht, Netherlands (On-Site)
9 Months ago
OKX - Strategic Communications Director (Social Media Focused)

OKX

Hong Kong (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Toronto, Ontario, Canada (Hybrid)

Tokyo, Japan (Remote)

Seoul, South Korea (Remote)

Tokyo, Japan (Remote)

London, England, United Kingdom (Remote)

Toronto, Ontario, Canada (Hybrid)

Toronto, Ontario, Canada (Hybrid)

Toronto, Ontario, Canada (Hybrid)

Toronto, Ontario, Canada (Hybrid)

View All Jobs

Get notified when new jobs are added by Mistplay

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug