Sales Development Representative (SDR) – LoyaltyPlay

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.

LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.

What you’ll do at Mistplay:

As the Sales Development Representative for LoyaltyPlay, you are the engine of our commercial growth. Your primary responsibility is to drive a qualified pipeline and secure net-new business opportunities with top-tier mobile app publishers.

• Strategically research and identify high-potential mobile app publishers (Ideal Customer Profile: apps with in-app currency and high user volume) across your defined territory, focusing on key decision-makers (VP/Director of Monetization, Head of Revenue/Growth, App Product Owners).
• Execute high-volume, multi-channel outreach using cold email, LinkedIn Sales Navigator, and cold calling to generate interest and secure initial meetings for the Account Executive team.
• Articulate the clear value proposition of LoyaltyPlay—explaining how it drives supplemental revenue, improves user LTV (Lifetime Value), and creates a powerful 'play-and-earn' engagement loop.
• Utilize the CRM (likely Salesforce) to log activities, manage opportunities, and accurately track your progress toward monthly goals, reporting on trends, risks, and successes.
• Conduct initial discovery and qualification calls to deeply understand the prospect’s current monetization stack, key revenue goals, and pain points related to user retention and LTV.
• Work closely with Account Executives to define territory priorities, refine playbooks, and ensure a seamless, high-quality handoff of Sales Qualified Leads (SQLs).
• Stay current on industry trends, competitive movements, and client-specific news (acquisitions, major updates) to personalize outreach and provide market feedback to internal teams.

What you’ll bring to Mistplay:

• 6+ months in a high-volume Sales Development, Lead Generation, or Business Development role, preferably in SaaS, AdTech, Mobile Gaming, or a related B2B technology environment.
• An understanding of performance marketing, mobile monetization methods (e.g., offerwalls, in-app advertising, loyalty programs), and the concept of user LTV.
• Proven ability to meet or exceed monthly quotas for booked meetings/SQLs.
• Exceptional written and verbal communication skills; ability to craft highly personalized and professional messages.
• Comfortable working in a modern sales environment, including CRM software (e.g., Salesforce) and sales engagement tools (e.g., Outreach, Salesloft or similar).
• A persistent, results-oriented mentality, coupled with the ability to handle objections and maintain motivation in a metrics-driven environment.
• Enthusiastic, self-sufficient, and eager to contribute to the success of your team and the commercial organization.
• Bachelor’s degree or equivalent professional experience.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.