Senior User Acquisition Manager, Japan
Job Summary
Job Description
Mistplay is a leading loyalty program for mobile gamers with millions of users globally. We are a rapidly expanding and profitable company, recognized as the 3rd fastest-growing technology company in Canada. The Senior User Acquisition Manager will be responsible for leading and optimizing performance marketing campaigns, primarily focusing on driving user growth in Japan and other APAC markets. This role involves analyzing data to optimize campaigns based on key performance indicators, monitoring and reporting on campaign performance to stakeholders, and providing data-driven insights for creative development. The manager will also foster relationships with existing partners and identify new opportunities to improve campaign performance. Collaboration with Creative, Sales, Product, and Data teams is crucial to ensure alignment with company objectives and strategies. Staying current with user acquisition trends, market dynamics, and emerging platforms in Japan is essential.
Must have:
- 5-7+ years in mobile user acquisition/performance marketing
- Proven ability to manage UA campaigns across multiple platforms
- Bilingual proficiency in Japanese and English
- In-depth knowledge of mobile advertising technologies
- Strong analytical skills for actionable insights
- Hands-on experience with SDK networks, DSPs, SSPs, major platforms (Facebook, Google)
- Exceptional communication skills for cross-functional collaboration
Good to have:
- Additional fluency in other Asian languages is a plus
Perks:
- Team Lunches
- game nights
- company-wide events
- virtual and in-person perks
- Culture of growth
- environment encouraging idea sharing and risk-taking
3 skills required
Job Details
Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide. Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.
The Senior User Acquisition Manager will lead the management and optimization of performance marketing campaigns across multiple channels, with a focus on driving user growth in Japan and other APAC markets. This role reports directly to the APAC User Acquisition Manager and collaborates closely within a cross-functional, matrixed team to ensure alignment with overall company objectives and strategic initiatives.
Responsibilities:
Lead data analysis and optimize UA campaigns based on internal performance KPIs.
Regularly monitor, assess and present in-depth reports on campaign performance to company stakeholders.
Provide input and data-driven insights into creative development.
Manage relationships with existing partners and identify new platforms and opportunities to enhance campaign performance.
Engage closely with the Creative, Sales, Product, and Data teams, fostering a cohesive approach to align on company goals and strategies.
Stay up-to-date on the latest user acquisition trends, market dynamics, and emerging platforms in Japan.
Requirements:
5–7+ years of experience in mobile user acquisition or performance marketing, with a strong track record of driving results.
Proven ability to manage UA campaigns across multiple platforms, effectively handling substantial budgets.
Bilingual proficiency in Japanese and English, with excellent verbal and written communication skills; additional fluency in other Asian languages is a plus.
In-depth knowledge of mobile advertising technologies, including attribution tools and platforms.
Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies for user acquisition.
Hands-on experience with SDK networks, DSPs, SSPs, and major platforms such as Facebook, Google, and others relevant to the Japanese market.
Exceptional communication skills, with the ability to collaborate effectively across cross-functional teams and provide clear, concise reporting.
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
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