Senior Vice President, Digital Services

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method

—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

The Senior Vice President (SVP) of Digital Performance Media is a strategic, results-driven, and execution-focused leader responsible for driving measurable business growth through digital media channels. This executive will oversee the development, execution, and optimization of performance-driven media strategies across search, social, display, programmatic, video, and emerging platforms. In addition to setting the strategic vision, the SVP will play an active role in implementing digital media best practices, ensuring that all initiatives are executed flawlessly and deliver exceptional ROI. They will lead a high-performing team while fostering strong relationships with clients, agencies, and vendors, ensuring alignment with the company’s brand, revenue, and customer acquisition goals.

Responsibilities

Strategic Leadership

• Develop and execute the organization’s digital performance, media vision, strategy, and roadmap with a focus on automotive industry dynamics. Partner with C-suite leadership to integrate media strategies with overall marketing and business objectives.
• Communicate strategy and best practices effectively to executives, ensuring alignment and understanding at the highest levels.
• Identify and capitalize on emerging trends, technologies, and platforms to maintain a competitive advantage.

Performance Media Management

• Oversee planning, buying, and optimization of paid media campaigns across multiple channels (SEM, paid social, display, programmatic, affiliate, etc.).
• Ensure campaigns are data-driven, KPI-focused, and continuously optimized for performance and efficiency.
• Implement robust testing frameworks (A/B, multivariate) to enhance campaign effectiveness.
• Ensure the application of digital media best practices in campaign execution to achieve successful implementation and increased ROI.

Analytics & Measurement

• Establish measurement frameworks, attribution models, and performance dashboards to track ROI.
• Partner with analytics teams to interpret data, uncover insights, and make recommendations for optimization.
• Maintain accountability for media budgets, forecasting, and pacing for our clients and agency partners.

Team Leadership & Development

• Lead, mentor, and inspire a high-performing digital media team, fostering a culture of innovation and collaboration.
• Recruit and retain top talent in performance marketing, analytics, and media buying.
• Drive cross-functional collaboration between creative, analytics, and product teams.
• Initiate and lead departmental strategies to enhance client performance, drive process improvements, and lead media product development initiatives.

Partnership & Vendor Management

• Negotiate and manage relationships with clients, media platforms, agencies, and technology partners.
• Ensure partnerships deliver value, innovation, and cost efficiency.

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
• 12+ years of progressive digital marketing/media experience, with at least 5 years in a senior leadership role.
• Proven track record of managing multimillion-dollar performance media budgets with measurable ROI.
• Deep expertise in paid search, paid social, programmatic display/video, and emerging media channels.
• Strong understanding of attribution modeling, media mix modeling, and marketing analytics.
• Exceptional leadership, communication, and negotiation skills.
• Experience in automotive media preferred.

Key Competencies

• Strategic Visionary – Anticipates trends and builds forward-looking strategies.
• Data-Driven Decision Maker – Relies on analytics to guide investments and measure success.
• Innovator – Champions new technologies and methods for competitive advantage.
• Results-Oriented Leader – Delivers measurable business impact through disciplined execution.
• Collaborative Partner – Works cross-functionally to align goals and deliver integrated marketing outcomes.