Shopper Marketing Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Role Responsibilities:

• Drive Conversion: Translate brand equity into actionable strategies at the shelf or digital shelf to enhance consumer engagement.

• Improve Visibility: Deliver best-in-class execution both in-store and online to maximize brand presence.

• Retailer Collaboration: Co-create category- and shopper-focused campaigns with key retailers to drive mutual growth.

• Align with Commercial Goals: Support sales growth, new product development (NPD) launches, and promotional sell-through.

• This is a strategic role for driving more products in hands of our consumer in West Cluster in Export Markets.

• Agile Execution: React swiftly to market dynamics and competitor actions with quick, tailored activations.

• Sustain Shopper Loyalty: Develop and support programs that reinforce repeat purchases and brand preference.

Why you?

• Leadership Skills: Demonstrates strong leadership abilities to guide and inspire an external team towards achieving strategic goals.

• Shopper & Consumer Insight: Proficient in analyzing shopper behavior and path-to-purchase, leveraging data from sources like Nielsen, IQVIA, and loyalty programs to develop targeted activations. Understands the psychological and emotional drivers behind purchase decisions to translate brand strategy into in-store execution.

• Channel & Customer Understanding: Possesses deep knowledge of various retail environments, including modern trade, traditional trade, pharmacy, and e-commerce. Capable of tailoring marketing strategies to different retailer formats and building strong relationships with key retail partners or distributors.

• Integrated Planning, Process & Stakeholder Management: Experienced in collaborating with brand, sales, trade marketing, and category teams. Skilled in aligning 360° campaigns with brand objectives and retail execution plans. Manages multiple projects across departments and geographies, ensuring effective communication with cross-functional teams and external agencies. Leads execution from ideation to in-store/on-site activation in cooperation with distributor teams.

• 5-7 years’ experience in Trade Marketing or Shopper Marketing, Shopper Activation, Sales or Marketing experience with proven leadership skills and driving business transformation.

• Solid commercial and financial acumen. 

• Comfortable navigating complexity and ambiguity. 

#Li-hybrid

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.