Social Media & KOL Specialist
Job Summary
Job Description
This role involves managing Gojek's social media pages, developing content strategies, and driving engaging executions to enhance brand presence. You will analyze performance data to optimize campaigns and always-on content, ensuring alignment with business objectives. The position also requires developing and executing KOL strategies through influencer collaborations to maximize brand impact. Collaboration with Brand Marketing, Product, Corporate Affairs, and Customer Service is crucial for sourcing ideas and ensuring initiatives support broader company goals. Responsibilities include leading social media campaign and content planning, from trend observation and brainstorming to strategy development and execution, as well as owning KOL relations, growth, and monitoring.
Must have:
- At least 3 years of experience in social media or digital marketing
- Strong writing, editing, and proofreading skills
- Up-to-date knowledge of social media trends and best practices
- Data-driven and analytical mindset
- Proactive, creative, and collaborative approach
- Strong analytical skills for data interpretation
Good to have:
- Experience in an advertising agency or startup
- Experience using Meltwater
- Passion for digital platforms and social media
5 skills required
Job Details
About The Role
If you’re looking to be part of a dynamic, agile, and data-driven team while honing your social media marketing skills, this role is for you! As our Social Media & KOL Specialist, you’ll take charge of managing one of Gojek’s social media pages, crafting content strategies, and driving engaging executions to amplify our brand presence. You'll analyze performance data to optimize campaigns and always-on content, ensuring alignment with business goals. Additionally, you'll develop and execute KOL strategies, collaborating with influencers to maximize brand impact. Working closely with Brand Marketing, Product, Corporate Affairs, and Customer Service, you'll source ideas and ensure every initiative supports our broader objectives.
What You Will Do
- Lead social media campaign and content planning, from trend observation, brainstorming, and strategy development to execution (including scheduling and posting).
- Develop and execute social media campaign strategies in collaboration with Brand Marketing, Product Marketing, and other key stakeholders.
- Own KOL relation, growth &monitoring. Create and manage KOL strategies, working closely with internal teams and third-party agencies to maximize impact.
- Work proactively with Creative, Agencies, Research & Insights, Customer Service, and Corporate Affairs to ensure cohesive storytelling.
- Utilize social media tools to track, analyze, and report performance insights for campaigns, content, and KOL partnerships.
- Develop actionable insights and optimization plans to align with business and team OKRs.
- Ensure timely delivery of editorial planning, content publishing, and KOL collaborations.
What This Role Needs
- At least 3 years of experience in social media or digital marketing, preferably in an advertising agency or startup.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Up-to-date knowledge of social media trends, best practices, and emerging platforms.
- Ability to communicate ideas clearly, with a data-driven and analytical mindset to optimize content performance.
- Broad understanding of the social media landscape, platforms, and tools; experience in using Meltwater would be an advantage.
- Passion for digital platforms and social media, with a strong eagerness to learn and experiment.
- A proactive, creative, and collaborative approach to working with multiple stakeholders.
- Strong analytical skills to interpret data, extract insights, and develop actionable strategies for optimization and experimentation.
About The Team
Our Social Media team known as GoSocial team is a part of the Brand Marketing team. As a Social Media & KOL Specialist based in Jakarta, Indonesia, we are in charge of creating remarkable campaigns, engaging content to spread awareness about our brand. We specialize in consulting several stakeholders in all things related to the social media realm, including planning and executing all social media campaigns and content.
Owning the KOL relation and management, the team relaizes the need and impact of a good KOL campaign and always try to acquire/manage KOL relation as needed and utilize to the maximum of its capability
Having a vision to strengthen brand positioning and reputation, we act as the source of insight to guide our branding and marketing decisions. Currently, our team has been busy working on crafting social media campaign campaigns that are more focused around the inclusion of data and updated digital campaign best practices. One of our favorite campaign was Bu Sisca gantung panci.
We consist of a fun, passionate, curious, agile individual who likes to share shitpost, easy online games, Netflix recommendations, and of course our inexplicably amazing Spotify playlist. We do work hard and play hard, and believe it or not, we actually enjoy each other’s company!
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
#LI-ONSITE
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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