Social Media Manager

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

As Figma’s Social Media Manager, you’ll collaborate with a growing team of brand and social marketers to up-level our social presence on channels around the world. As an IC, your focus will be on combining a deep understanding of community building with platform-level strategy as well as copywriting + ideation abilities to enable best-in-class social first moments.

We are at a unique inflection point at Figma as we’ve expanded from a one-product, one-region presence to a multi-product, global company. How we show up on social is crucial for navigating this transition, and it’s a unique opportunity to lead, take thoughtful risks and build something special.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Partner with a growing team of brand marketers, with an emphasis on accelerating our always-on social content and activations
• Further develop our voice for @Figma, inclusive of a clear framework that can inform prioritization and content.
• Nurture and shape engagement across priority social channels, growing both the breadth and depth of Figma’s communities to enable durable growth.
• Define and evangelize an approach for social ideation, one that can be applied across multiple product lines, audience types and brand moments (evergreen and tentpole).
• Embed deeply with cross-functional teams, proactively delivering subject matter expertise and social insights to elevate our xfn work.
• Present ideas and recommendations, inspiring confidence via compelling presentations that excite, influence and accelerate strategic growth.
• Collaborate to proactively develop, map and implement copy and content across all of Figma's social channels.

We'd love to hear from you if you have:

• 5+ years working in digital/social marketing with experience managing communities and social channels, designed to appeal to multiple audience types and personas and bring it to the “real world.”
• Proficiency for turning social data into actionable insights at both a content and campaign level, with a proven track record of identifying unexpected or untapped opportunities.
• Proven ability to concept and drive the development of high profile social activations, including leading cross-functional brainstorms and working sessions to identify and refine the highest-potential ideas.
• Adept at crafting and refining social copy and creative, pairing platform-level best practices with deep situational expertise (ex: product launches vs. live events vs. owned assets) to create campaigns and content optimized for specific brand moments.
• Experience nurturing + growing complex social communities; experience managing across multiple personas and/or product lines preferred.
• Proven ability to lead through collaboration, with the ability to inspire confidence across XFN partners at all levels through subject matter expertise, diplomacy and executive presence.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$112,000 - $260,000 USD

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