Social Media Manager

Description

Playground Games is looking for a Social Media Manager to join our team on a contract basis.

About Us:

As a first-party Xbox Game Studio, we are passionate about making genre-defining games that are accessible, beautiful, and, most of all, fun. We are excited to be rebooting the much-loved Fable franchise and are expanding our diverse team to create a new classic in the action RPG genre.

About the role:

Are you a social media guru with a love for video games? We're on the lookout for a talented Social Media Manager to join the Fable team. As the Social Media Manager, you'll be the voice of our brand across all social platforms, playing a crucial role in shaping our online presence, engaging with our community, and driving excitement.

Reporting to the Community Director, the Social Media Manager is responsible for crafting and executing top-tier social media strategies that align with our overall marketing goals. In this position, you will create and curate content that not only promotes the game but also builds a strong, loyal community. You have a data-centric approach with a clear understanding of social channel platforms, analytics and what content engages our community.

This is a contract role based at our state-of-the-art facilities in Royal Leamington Spa. We have a hybrid work model in place with a minimum of 3 days a week in studio. Relocation assistance is available if required.

What you’ll do:

• Develop and implement social media strategies to increase brand awareness, engagement, and community growth across various platforms (e.g., X, Facebook, Instagram, YouTube, TikTok).
• Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner, and foster positive interactions with our community.
• Work with volunteer and outsource moderators to ensure 24/7 moderation across all channels
• Collaborate with the Community Director, marketing, PR, and the game development team to coordinate campaigns, promotions, and announcements effectively.
• Utilise social listening tools to understand broader social media discussion and sentiment themes, and use this information to help inform future content strategy
• Analyze social media metrics and insights to track performance and optimise post performance
• Build a deep working knowledge of our game and the features, systems, and content it includes.
• Manage the social asset request workflow, working closely with production to ensure all video and static assets are delivered on time
• Work with select content creators around key communication milestones, ensuring the timely delivery of relevant information and assets
• Stay up-to-date with the latest trends, tools, and best practices in social media marketing and gaming culture, and incorporate innovative ideas into our strategy.

What you’ll bring:

• 3+ years’ experience managing social media accounts for a gaming company or related industry.
• Deep understanding of social media platforms, algorithms, and trends, with a passion for gaming and gaming culture.
• Excellent written and verbal communication skills, with the ability to craft engaging content and interact with diverse audiences.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize performance.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.

We believe a healthy work-life balance, continuous learning, and a supportive community are key to creating world-class games.

Playground Games is proud to be an equal opportunity employer, we believe that diversity and inclusion fuels creativity. We are dedicated to creating a safe, comfortable and welcoming working environment.

We strive to build an inclusive culture that encourages, supports and celebrates the diverse voices of our team members. It drives our innovation and connects us closer to our players. We are committed to equity, diversity, and inclusion across age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

At Playground Games we recognise the importance of self-development, career progression, well-being and retention of our colleagues. We celebrate difference and welcome everyone to join us and to be themselves at work.

If you require any reasonable adjustments to apply for this position, please contact us on recruitment@playground-games.com