Social Media Manager (Freelance)

Lingokids is seeking a passionate Freelance Social Media Manager to join their team and contribute to redefining education through Playlearning™. This role involves managing Lingokids’ organic social media presence across platforms like Instagram, TikTok, YouTube, LinkedIn, Facebook, and X. Key responsibilities include developing social media strategy, building content calendars, copywriting for B2C and B2B audiences, supporting analytics reports, coordinating UGC collaborations, cross-team coordination, and community management. The ideal candidate will blend strategy, structure, and creativity to deliver high-quality, on-brand content consistently.

Must Have

• Build and maintain weekly and monthly content calendars
• Map IP-driven content into channel strategies
• Support product and marketing launches, partnerships, and awards
• Write channel-appropriate copy for Instagram, TikTok, YouTube Shorts, LinkedIn, and X
• Adapt copy for B2C and B2B audiences
• Support creation of carousels, video scripts, captions, and metadata
• Ensure brand voice consistency
• Brief, review, and/or assemble short-form content (Reels, TikTok, Shorts)
• Maintain publishing cadence
• Coordinate with design/motion teams
• Source, brief, and manage UGC creators
• Review UGC submissions for brand and safety guidelines
• Track performance metrics weekly (views, engagement, reach, retention)
• Identify top-performing content and emerging patterns
• Recommend optimizations based on insights
• Adapt social copy for collaborations
• Support award announcements
• Write LinkedIn posts showcasing internal achievements, partnerships, and team spotlights
• Work with Growth, Creative, Brand, and PR teams
• Ensure content meets legal, brand safety, and IP partner requirements
• 5+ years experience managing social media for brands (consumer apps, kids/family, entertainment, or EdTech preferred)
• Strong copywriting skills (B2C and B2B)
• Ability to build and manage structured content calendars
• Deep understanding of Instagram Reels, TikTok trends, YouTube Shorts, and algorithms
• Experience coordinating motion/design teams
• Familiarity with UGC workflows and influencer coordination
• Ability to transform complex product beats into engaging messaging
• Comfort working with fast-moving teams and multiple stakeholders
• Fluent in English

Good to Have

• Experience working with large IP partners (Disney, Netflix, etc.)
• Basic video editing for short-form content
• Understanding of early childhood learning or family digital products
• Knowledge of social listening or analytics tools (Metricool, Brandwatch, etc.)

Perks & Benefits

• Flexible freelance collaboration
• Work with some of the world’s most iconic IPs
• A positive, creative, mission-driven team
• Opportunities to shape a global brand’s social presence
• A fun, playful environment rooted in storytelling and learning

We’re looking for passionate professionals to join our team, make a real impact, and contribute to something truly meaningful. Let’s build the future of education together! 🚀

Apply for this job

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Lingokids is on a mission to help families raise amazing kids through Playlearning™. Ready to join us on this exciting journey? 🚀

Lingokids is a global leader in educational technology, helping over 185 million families worldwide raise amazing kids through Playlearning™— including beloved IPs like Disney, Zootopia, Frozen, Moana, Spider-Man, Cars, Mickey & Friends, and more; with our unique approach that blends education with play. Our mission is to empower children with modern learning experiences, combining educational subjects with essential life skills to help them grow into confident, conscious, and resilient lifelong learners.

If you want to be part of a team that's redefining the future of education, we’d love to hear from you!

You will manage Lingokids’ organic social media presence across all platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, and X), with a strong focus on:

• Social Media Strategy
• Content calendar building
• Copywriting (B2C + B2B)
• Analytics reports support (internally and to partners)
• UGC collaboration
• Cross-team coordination
• Community management

This role blends strategy + structure + creativity, with an emphasis on delivering high-quality, thumb-stopping, on-brand content consistently.

Key Responsibilities

Content Strategy & Planning

• Build and maintain weekly and monthly content calendars across all platforms.
• Map IP-driven content into channel strategies.
• Support product and marketing beats such as launches, partnerships, and awards.

Content Creation & Publishing

• Write channel-appropriate copy for Instagram, TikTok, YouTube Shorts, LinkedIn, and X.
• Adapt copy for B2C and B2B audiences as needed.
• Support the creation of carousels, video scripts, captions, and metadata.
• Ensure brand voice consistency across all channels.

Short-Form Video Execution

• Brief, review, and/or assemble short-form content (Reels, TikTok, Shorts).
• Maintain publishing cadence.
• Coordinate with design/motion teams to ensure timely delivery of assets.

UGC & Community Content

• Source, brief, and manage UGC creators on content needs.
• Review submissions and ensure they align with brand and safety guidelines.

Data & Analytics

• Track performance metrics weekly (views, engagement, reach, retention).
• Identify top-performing content and emerging patterns (e.g., top 3 activities).
• Recommend optimizations based on insights.

Partnership & PR Support

• Adapt social copy for collaborations.
• Support award announcements.
• Write LinkedIn posts showcasing internal achievements, partnerships, and team spotlights.

Internal Coordination

• Work with Growth, Creative, Brand, and PR teams to sync messaging and timing.
• Ensure all content meets legal, brand safety, and IP partner requirements.

Requirements

• 5+ years of experience managing social media for brands (preferably consumer apps, kids/family, entertainment, or EdTech).
• Strong copywriting skills across B2C and B2B contexts.
• Ability to build and manage structured content calendars.
• Deep understanding of Instagram Reels, TikTok trends, YouTube Shorts, and their algorithms.
• Experience coordinating motion/design teams to deliver assets.
• Familiarity with UGC workflows and influencer coordination.
• Ability to transform complex product beats into engaging, simple messaging.
• Comfort working with fast-moving teams and multiple stakeholders.
• Fluent in English.

Bonus Skills

• Experience working with large IP partners (Disney, Netflix, etc.).
• Basic video editing for short-form content.
• Understanding of early childhood learning or family digital products.
• Knowledge of social listening or analytics tools (Metricool, Brandwatch, etc.).

What We Offer

• Flexible freelance collaboration
• Work with some of the world’s most iconic IPs
• A positive, creative, mission-driven team
• Opportunities to shape a global brand’s social presence
• A fun, playful environment rooted in storytelling and learning