Social Media Manager, Venmo

The Social Media Manager for Venmo will lead social media and influencer marketing, focusing on integrated campaigns and college initiatives. This role involves content strategy, campaign execution, and creative thinking, with a deep understanding of Gen Z culture across platforms like TikTok, Instagram, YouTube, Facebook, and Snapchat. Responsibilities include executing marketing campaigns, analyzing data, developing content, collaborating with cross-functional teams, providing insights for optimization, and monitoring performance to drive brand affinity and narrative.

Must Have

• Execute marketing campaigns and initiatives
• Analyze marketing data to identify trends and opportunities
• Develop and implement marketing content and materials
• Collaborate with cross-functional teams for strategy alignment
• Provide insights and recommendations for optimizing marketing processes
• Monitor and report on marketing activities performance
• 5+ years of experience in social media management
• Proficiency with TikTok, Instagram, YouTube, Facebook, Snapchat
• Excellent content creation instincts (copywriting, visual storytelling, video/short-form formats)
• Strong project management skills
• Analytical mindset (social analytics tools, data interpretation, influencer ROI)
• Strong sense of current Gen Z culture and trends
• Excellent communication skills
• Strong understanding of compliance/regulation in financial services marketing

Good to Have

• Oversee social strategies specific to campaign and college programs
• Collaborate to plan, produce, and publish organic content
• Work with internal creative teams and agency partners
• Oversee influencer strategies specific to campaign and college programs
• Work with agency partners to source, brief, and manage influencers
• Assist in concepting influencer campaigns
• Monitor emerging trends, memes, and formats
• Maintain consistency of Venmo’s voice across posts/influencer work
• Work closely with marketing, product, brand strategy, legal/compliance, customer support, and agency teams
• Support Venmo's online presence beyond owned channels
• Manage calendars, approvals, feedback loops, agency deliverables
• Share ideas for breakthrough moments with Venmo’s audience
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Leadership capability with strategic thinking and team management aptitude
• Agile and adaptable to evolving social trends and cultural moments
• Prior work with social agencies or managing external partner relationships
• Experience creating social content in campaign mode (launches, partnerships, sponsorships)
• Previous exposure to or understanding of product marketing
• Portfolio of impactful/successful content or influencer campaigns, especially those resonating with Gen Z

Perks & Benefits

• Flexible work environment
• Employee shares options
• Health insurance
• Life insurance
• Medical benefits
• Dental benefits
• Vision benefits

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We’re seeking a Social Media Manager to help lead social media and influencer marketing at Venmo, with a specific focus on integrated campaigns and college initiatives. This position reports to the Director, Brand & Social, and partners closely with other members of the Venmo team while collaborating daily with Venmo’s social agency. Your role combines execution, content strategy, campaign work, and creative thinking—with deep fluency in Gen Z culture and trends. Platforms like TikTok, Instagram, YouTube, Facebook, LinkedIn and Snapchat are your home base. This position is pivotal in activating Venmo’s footprint within campus culture, student-athlete engagement, and major collegiate events while driving the broader social media and brand narrative. You’ll help drive our voice, ensure excellence, and build content that drives brand affinity by contributing positively to our audience’s shared culture.

Job Description:

Essential Responsibilities:

• Execute marketing campaigns and initiatives to achieve business goals
• Analyze marketing data to identify trends and opportunities for improvement
• Develop and implement marketing content and materials
• Collaborate with cross-functional teams to ensure alignment with marketing strategies
• Provide insights and recommendations for optimizing marketing processes
• Monitor and report on the performance of marketing activities

Expected Qualifications:

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

• Content Execution & Channel Management. Oversee social strategies specific to campaign and college programs. Collaborate to plan, produce, and publish organic content across all social platforms (with a focus on TikTok, Instagram, YouTube, Snapchat) with high creative standards. Work with internal creative teams and agency partners to ensure assets are on-brand, on-brief, and platform-optimized.
• Influencer Program Management. Oversee influencer strategies specific to campaign and college programs. Work with agency partners to source, brief, and manage influencers. Assist in concepting influencer campaigns, reviewing deliverables, consolidating feedback from internal teams, and tracking performance.
• Brand & Culture Insight. Be deeply plugged into Gen Z culture. Monitor emerging trends, memes, and formats. Bring inspiration and POV for what content could push boundaries (but always in ways aligned with Venmo’s brand values and strategy). Maintain consistency of Venmo’s voice across posts/influencer work. Help ensure content doesn’t merely follow culture but contributes to it—adds value, surprises, entertains, educates.
• Cross-Functional Integration. Work closely with marketing, product, brand strategy, legal/compliance, customer support, and agency teams. Serve as Venmo’s social media voice in integrated marketing campaigns, partnership programs, sponsorships etc.
• Community Management. Support Venmo's online presence beyond owned channels by fostering conversations with our community.
• Project & Workflow Management. In partnership with PM, Production, and Integrated Marketing, help manage calendars, approvals, feedback loops, agency deliverables. Anticipate bottlenecks, ensure timely execution, ensure quality control.
• Push Boundaries for Performance. Share ideas and bring opportunities that stop scrolls, capture attention and generate memorable breakthrough moments with Venmo’s audience.

Required Skills & Qualifications

• 5+ years of experience in social media management, including both organic content and influencer work.
• Proficiency with the major social platforms: TikTok, Instagram, YouTube, Facebook, Snapchat. Deep understanding of what works on each (formats, best practices, creative rhythms).
• Excellent content creation instincts: copywriting, visual storytelling, video/short-form formats. Ability to contribute creative ideas, not just execute.
• Strong project management skills: managing agencies, internal stakeholders, content calendars, multiple campaigns at once. Organized, able to track many moving parts.
• Analytical mindset: experience with social analytics tools (native platform tools, third-party dashboards), interpreting data to drive decisions, measuring influencer ROI.
• Cultural fluency: a strong sense of current Gen Z culture, sub-cultures, memes, audio trends, influencer trends—plus judgment about when to follow trends vs. when to originate.
• Excellent communication skills: able to synthesize feedback from cross-functional teams (creative, legal, compliance, brand), give clear input, and push for quality.
• Strong understanding of compliance/regulation in marketing for financial services (disclosures, risk, brand guardrails).

Preferred Qualifications

• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Leadership capability with strategic thinking and team management aptitude.
• Agile and adaptable to evolving social trends and cultural moments.
• Prior work with social agencies (or managing external partner relationships) in an agency or in-house + agency hybrid setup.
• Experience creating social content in campaign mode (launches, partnerships, sponsorships).
• Previous exposure to or understanding of product marketing.
• Portfolio of impactful/successful content or influencer campaigns, especially those resonating with Gen Z.

Subsidiary:

Venmo

Travel Percent:

0

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com .

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us .

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com .

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com .

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community .

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.