Software Engineer - CRM Engineering

Electronic Arts is transforming into a player-first organization, with the CRM Engineering team enabling personalized, real-time communication across EA's global ecosystem. As a Software Engineer, you will contribute to building innovative solutions leveraging Generative AI for scaled creative content, workflow automation, and lifecycle marketing. This full-stack role involves designing and developing AI-powered systems, building production-ready applications with LLMs, implementing data pipelines, and collaborating with cross-functional teams to enhance player experiences worldwide.

Must Have

• Design and develop scalable AI-powered systems for creative content generation.
• Build and maintain production-ready applications using LLMs, prompt engineering, model tuning, and orchestration frameworks.
• Implement robust data pipelines and APIs to support omni-channel content workflows and marketing automation.
• Collaborate with cross-functional teams including Product, Marketing, Data Science, and QA.
• Integrate with existing MarTech platforms and CRM tools (Contentful, Adobe, Salesforce).
• Participate in code reviews, technical design discussions, and agile development processes.
• Support production systems with monitoring, debugging, and performance optimization.
• 5+ years of software engineering experience with modern programming languages (Python, JavaScript/TypeScript, Java, C# or similar).
• Experience with cloud platforms (AWS, Azure, GCP) and distributed systems architecture.
• Proficiency with APIs, microservices, and event-driven architectures.
• Experience with databases (SQL and NoSQL) and data processing frameworks.
• Strong understanding of software development lifecycle, testing practices, and CI/CD pipelines.

Good to Have

• Experience with marketing technology platforms or CRM systems.
• Experience with real-time messaging systems and event streaming platforms.
• Familiarity with gaming or entertainment industry data patterns and player behavior analytics.
• Hands-on experience with LLMs, prompt engineering, and AI/ML frameworks.

Perks & Benefits

• Paid time off (3 weeks per year to start)
• 80 hours per year of sick time
• 16 paid company holidays per year
• 10 weeks paid time off to bond with baby
• Medical/dental/vision insurance
• Life insurance
• Disability insurance
• 401(k)
• Bonus and equity (for certain roles)
• Vacation (3 weeks per year to start in British Columbia)
• 10 days per year of sick time (in British Columbia)
• Paid top-up to EI/QPIP benefits up to 100% of base salary when welcoming a new child (12 weeks for maternity, 4 weeks for parental/adoption leave in British Columbia)
• Extended health/dental/vision coverage (in British Columbia)
• Retirement plan (in British Columbia)
• Complimentary games
• Mental well-being support
• Family leaves

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Office of the CXO (Chief Experience Officer) is at the forefront of EA's transformation to become a player-first organization. Our CRM Engineering team plays a central role in enabling 1:1, personalized, real-time communication across EA's global ecosystem. This includes omni-channel content delivery through EA.com, email, and in-game messaging, backed by modern MarTech infrastructure and marketing science.

As a Software Engineer – CRM Engineering, reporting to the Technical Director of CRM Engineering, you will be a key contributor to building innovative solutions that leverage Generative AI to enable scaled low-touch creative content, workflow automation, and lifecycle marketing delivery. You will work on cutting-edge AI systems that personalize player experiences across EA's global ecosystem, directly impacting millions of players worldwide. This is a full-stack software engineering role, so you will be comfortable working with front-end and back-end technologies.

Responsibilities

• Design and develop scalable AI-powered systems for creative content generation, enabling dynamic, real-time messaging across web, email, and in-game channels.
• Build and maintain production-ready applications, exploring scaled use of LLMs, prompt engineering, model tuning, and orchestration frameworks (e.g., LangChain, Bedrock, Firefly).
• Implement robust data pipelines and APIs to support omni-channel content workflows and marketing automation.
• Collaborate with cross-functional teams including Product, Marketing, Data Science, and QA to deliver end-to-end solutions.
• Integrate with existing MarTech platforms and CRM tools (Contentful, Adobe, Salesforce) to expand self-service capabilities.
• Participate in code reviews, technical design discussions, and agile development processes.
• Stay current with emerging AI/ML technologies and propose innovative solutions to enhance player engagement.
• Support production systems with monitoring, debugging, and performance optimization.

Qualifications

Required:

• 5+ years of software engineering experience with strong proficiency in modern programming languages (Python, JavaScript/TypeScript, Java, C# or similar)
• Experience with cloud platforms (AWS, Azure, GCP) and distributed systems architecture
• Proficiency with APIs, microservices, and event-driven architectures
• Experience with databases (SQL and NoSQL) and data processing frameworks
• Strong understanding of software development lifecycle, testing practices, and CI/CD pipelines
• Excellent problem-solving skills and ability to work in a fast-paced, collaborative environment

Preferred:

• Experience with marketing technology platforms or CRM systems
• Experience with real-time messaging systems and event streaming platforms
• Familiarity with gaming or entertainment industry data patterns and player behavior analytics
• Hands-on experience with LLMs, prompt engineering, and AI/ML frameworks

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) *$119,600 - $167,300 CAD
• Washington (depending on location e.g. Seattle vs. Spokane) *$129,500 - $171,800 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.