Sr. Lifecycle Planner, EA Sports

1 Month ago • 3 Years + • $73,200 PA - $101,700 PA

Job Summary

Job Description

EA SPORTS is seeking a Sr. Lifecycle Planner to develop strategic plans for Email and In-Game channels targeting EA SPORTS fans globally. This role involves executing engagement, retention, and monetization initiatives to provide player value and drive business impact. Responsibilities include collaborating on content placement, managing the content calendar, developing strategies for player segments, identifying innovative approaches to enhance player lifetime value, troubleshooting, improving processes and tools, fostering internal relationships, developing documentation, and staying current with digital trends. The ideal candidate will have 3+ years of experience in CRM, lifecycle marketing, or marketing technology, with expertise in digital advertising operations, campaign management, and troubleshooting. A passion for games and strong analytical and communication skills are essential.

Must have:

3+ years experience in CRM/lifecycle marketing
Experience with digital advertising operations
Ability to drive multiple projects
Expertise in quality control and troubleshooting
Strong quantitative and analytical skills
Ability to develop stakeholder relationships
Confident communication to advocate for lifecycle channels

Good to have:

Passion for games or game theory
Passionate about connecting players to entertainment
Experience with content briefs, forecasting, approval, and proofing
Identifying process gaps and workflow enhancements
Identifying opportunities to improve tools
Developing process documentation and best practices
Following content, social, and digital trends

6 skills required

6 skills required for this role

Add these skills to join the top 1% applicants for this job

cross-functional

communication

problem-solving

forecasting-budgeting

storytelling

quality-control

Job Details

Sr. Lifecycle Planner, EA SPORTS

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Sr. Lifecycle Planner, EA SPORTS will play a critical role in developing strategic plans across Email and In-Game channels for EA SPORTS fans around the world. This position will report into the Director of EA SPORTS CRM Strategy and work closely with the cross-functional teams to execute engagement, retention and monetization initiatives that provide value to players while driving meaningful impact to the business.

Responsibilities:

Collaborate as a member of the EA SPORTS Pod to determine optimal content placement for players at critical moments in their personal progression
Assist in managing the content calendar, content briefs, content forecasting, and content approval and proofing processes
Develop strategies for reaching cohorts and player segments based on business goals
Identify innovative approaches to enhance the lifetime value of our players
Troubleshoot in a highly visible environment
Partner with teams to identify gaps in processes and to develop workflow enhancements
Identify opportunities to improve tools
Cultivate relationships with internal partners and team members
Develop process documentation and best practices
Follow content, social, and digital trends and best practices within and outside the gaming industry

Qualifications:

3+ years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields
Experience with digital advertising operations, including campaign programming and delivery
Ability to drive multiple projects and streams of work concurrently while meeting deadlines and maintaining proper documentation and reporting
Expertise in quality control checks, in-depth troubleshooting
Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love
Ability to develop relationships with stakeholders across Marketing
Strong quantitative, analytical, and problem-solving skills
Ability to communicate with confidence to advocate for the role of lifecycle channels across the marketing organization