Sr. Lifecycle Planner, EA Sports

2 Months ago • 3 Years + • $73,200 PA - $101,700 PA

Job Summary

Job Description

EA SPORTS is seeking a Sr. Lifecycle Planner to develop strategic plans for Email and In-Game channels targeting EA SPORTS fans globally. This role involves executing engagement, retention, and monetization initiatives to provide player value and drive business impact. Responsibilities include collaborating on content placement, managing the content calendar, developing strategies for player segments, identifying innovative approaches to enhance player lifetime value, troubleshooting, improving processes and tools, fostering internal relationships, developing documentation, and staying current with digital trends. The ideal candidate will have 3+ years of experience in CRM, lifecycle marketing, or marketing technology, with expertise in digital advertising operations, campaign management, and troubleshooting. A passion for games and strong analytical and communication skills are essential.
Must have:
  • 3+ years experience in CRM/lifecycle marketing
  • Experience with digital advertising operations
  • Ability to drive multiple projects
  • Expertise in quality control and troubleshooting
  • Strong quantitative and analytical skills
  • Ability to develop stakeholder relationships
  • Confident communication to advocate for lifecycle channels
Good to have:
  • Passion for games or game theory
  • Passionate about connecting players to entertainment
  • Experience with content briefs, forecasting, approval, and proofing
  • Identifying process gaps and workflow enhancements
  • Identifying opportunities to improve tools
  • Developing process documentation and best practices
  • Following content, social, and digital trends

Job Details

Sr. Lifecycle Planner, EA SPORTS

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Sr. Lifecycle Planner, EA SPORTS will play a critical role in developing strategic plans across Email and In-Game channels for EA SPORTS fans around the world. This position will report into the Director of EA SPORTS CRM Strategy and work closely with the cross-functional teams to execute engagement, retention and monetization initiatives that provide value to players while driving meaningful impact to the business.


Responsibilities:

  • Collaborate as a member of the EA SPORTS Pod to determine optimal content placement for players at critical moments in their personal progression
  • Assist in managing the content calendar, content briefs, content forecasting, and content approval and proofing processes
  • Develop strategies for reaching cohorts and player segments based on business goals
  • Identify innovative approaches to enhance the lifetime value of our players
  • Troubleshoot in a highly visible environment
  • Partner with teams to identify gaps in processes and to develop workflow enhancements
  • Identify opportunities to improve tools
  • Cultivate relationships with internal partners and team members
  • Develop process documentation and best practices
  • Follow content, social, and digital trends and best practices within and outside the gaming industry


Qualifications:

  • 3+ years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields
  • Experience with digital advertising operations, including campaign programming and delivery
  • Ability to drive multiple projects and streams of work concurrently while meeting deadlines and maintaining proper documentation and reporting
  • Expertise in quality control checks, in-depth troubleshooting
  • Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love
  • Ability to develop relationships with stakeholders across Marketing
  • Strong quantitative, analytical, and problem-solving skills 
  • Ability to communicate with confidence to advocate for the role of lifecycle channels across the marketing organization

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