Sr. Marketing Manager

Description

Position at WebMD

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, and theheart.org. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD Marketing Solutions team is seeking a Marketing Manager to join us in Newark, NJ. The role is responsible for leading the development, scoping and strategic storytelling of a high volume of advertising solutions and sponsorship opportunities for large accounts, across all verticals – consumer packaged goods (CPG), Government and Pharmaceuticals. The candidate must have the ability to think creatively and ultimately communicate their strategic ideas effectively. Additionally, business depth & acumen are critical to interface with WebMD executives and build successful relationships with partners across all functions.

Responsibilities:

The candidate will serve as the marketing lead, responsible for packaging, pricing and positioning integrated digital solutions to large consumer advertisers

• Partner closely with Sales to understand client needs to create the most innovative, yet effective solutions
• Create the overall narrative for all solution presentations, in response to RFPs
• Act as liaison across multiple teams to ensure effective configuration and delivery of solutions - including client services, product marketing, editorial, program marketing, and business insights
• Leveraging real time audience insights to refine targeting and product marketing recommendations to the business
• Extract actionable insights from marketing dashboards to continuously optimize audience quality delivery
• Represent WebMD when interacting with clients
• Serve as lead on various team and cross-functional initiatives
• Proactively identify and provide solution recommendations to organizational and process inefficiencies

Requirements:

• 5-8+ years of experience in marketing or sales for a digital advertiser, publisher or media agency
• Bachelor’s degree in Business, Marketing or Advertising preferred, however actual experience can be accepted in lieu of degree
• Working knowledge of digital agencies required
• Comfort and familiarity with highly matrixed cross functional departments
• Working experience with Salesforce or another CRM program required
• Proficient in MS Office (Excel, Word, PowerPoint, and AI)
• Ability to build relationships with key internal stakeholders including sales, product marketing and editorial
• The ideal candidate must possess strong creative marketing skills
• Ability to understand and solve problems regarding client expectations
• Excellent verbal and written communication skills
• Strong consulting and ability to influence internal partners
• Strong listening skills with ability to translate concepts into deliverables
• Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines.

Preferred

• Knowledge of Consumer Packaged Goods, Point of Care and Pharmaceutical industries preferred