Sr. Soccer Marketing Manager

Your Role

As the Sr. Soccer Marketing Manager, you’ll be the lead owner, strategist, and voice for our marketing efforts across high school, youth, and club soccer organizations in the U.S. This role requires an authentic passion for soccer and a constant drive to master the industry's details.

Your core responsibility is to generate demand for our soccer products—including Focus Flex cameras, Assist+ stat breakdowns, and our recruiting platform—by building trust, loyalty, and community within our audience. This unique opportunity combines your expertise in brand development and distribution with your love of the game to drive significant, sustainable growth.

Specifically, you will:

• Own & Lead Marketing Strategy: Define and lead multi-channel, full lifecycle marketing campaigns to increase demand, drive revenue, and position our company as the top technology partner for capture, performance analysis, and recruiting.
• Drive Brand Growth: Define, own, and execute a complete content roadmap to grow our brand, leading the build of a content roadmap that not only inspires and educates, but drives conversion and sales.
• Excel in Distribution & Reach: Serve as the internal expert on distribution strategies for your markets. Ensure our most compelling content reaches the right coaches, directors, and athletes at the right time—maximizing engagement and extending our reach across all relevant channels.
• Foster Community-Driven Advocacy: Drive measurable growth through authentic, community-focused efforts, fostering loyalty, encouraging user-generated content and turning customers into active advocates for our technology.
• Leverage Tech for Personalized Scale: Champion the use of AI to enhance content creation, segmentation, personalized outreach, and workflow efficiency, ensuring we operate at the cutting edge of sports marketing technology.
• Own Results & Cross-Functional Alignment: Operate as a data-informed leader by continuously evaluating performance, optimizing outcomes, and reporting progress. Work closely with Product, Sales, and Brand teams to ensure alignment from product release to market execution.

This role requires three days at our Lincoln, Nebraska headquarters per week, so we’re currently considering candidates who live within a commuting distance. We’re also open to providing relocation assistance to Lincoln/Omaha for the right candidate.

Must-Haves

• Soccer Industry Expertise: Deep passion for soccer and comprehensive knowledge of the U.S. soccer ecosystem—from high school to club and youth administration. You know the sport and the market inside and out.
• Brand Marketing Mastery: Proven experience (5-8 years) in strategic marketing roles, showing a track record of successfully building brand trust, loyalty, and community engagement.
• Analytical and Creative Balance: Your decisions are based on data, but you know when and how to bring in your creative storytelling and compelling brand voice.
• Distribution Expertise: Demonstrated experience in building and executing effective multi-channel distribution strategies to ensure content achieves maximum impact.
• Strong Communicator: Ability to translate complex soccer insights and technology features into clear, compelling marketing messaging for diverse soccer audiences.

Nice-to-Haves

• A Strong Background: Experience in B2B, B2C, or SaaS environments, including applicable marketing strategies, go-to-market approaches, and business drivers.
• Sports Tech Knowledge: An understanding of video analysis, recruiting platforms, or camera technology in sports would be a plus.
• Growth Mindset: You’re always look for ways to improve, adapt and drive better results. You’re willing to run tests, experiment and use results to inform future improvements.
• Prioritization Skills: You ruthlessly prioritize high-impact work and effectively balance long-term strategy with quick-turn execution.

Our Role

• Champion work-life harmony. We’ll give you the flexibility you need in your work life (e.g., flexible vacation time, company-wide holidays and timeout (meeting-free) days, remote work options and more) so you can enjoy your personal life too.
• Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you’ll own your work and have the agency to try new ideas.
• Encourage career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
• Provide an environment to help you succeed. We've invested in our offices, designing incredible spaces with our employees in mind. But whether you’re at the office or working remotely, we’ll provide you the tech stack and hardware to do your best work.
• Support your mental and physical health. We care about our employees’ wellbeing. Our Employee Assistance Program, employee resource groups and fitness partner Peerfit have you covered.
• Cover your medical insurance. We have multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want, including vision, dental, fertility healthcare and family forming benefits.
• Contribute to your 401(K). Yep, that’s free money. We’ll match up to 4% of your own contribution.

Compensation

The base salary range for this role is displayed below—starting salaries will typically fall near the middle of this range.

We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices.

Base Salary Range

$81,000 - $135,000 USD

Inclusion at Hudl

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Hudl is an equal opportunity employer. Through our actions, behaviors and attitude, we’ll create an environment where everyone, no matter their differences, feels like they belong.

We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities

. But we recognize there’s ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports

.

We also know imposter syndrome is real and the confidence gap

can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.

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