Staff Product Marketing Manager
Nium
Job Summary
Nium, a global leader in real-time, cross-border payments, is seeking a Staff Product Marketing Manager to lead go-to-market strategies for its payment products. This role involves partnering with Product, Sales, and Marketing teams to develop messaging, drive product launches, and position Nium as a leader in payment infrastructure. The ideal candidate will possess deep payments industry knowledge, strong storytelling abilities, and market intelligence to connect product development with market needs and customer demands. Responsibilities include defining Ideal Customer Profiles, conducting market research, generating insights for messaging and positioning, leading product launches, and creating sales enablement materials. The role also requires continuous analysis of customer feedback, market trends, and competitive landscapes to refine strategies.
Must Have
- 5-8 years in product marketing, preferably in payments or fintech.
- Deep understanding of the payments ecosystem.
- Proven experience launching enterprise-focused payment products globally.
- Skilled in translating complex technical products into compelling stories.
- Strong collaborator able to influence across teams.
- Excellent verbal and written communication skills.
- Ability to create high-impact materials with limited direction.
- Comfortable in a fast-paced, global, high-growth environment.
Good to Have
- Experience marketing APIs or developer-led products.
- Familiarity with regulated financial environments and regional nuances.
- Background in working with enterprise customers or partners.
Perks & Benefits
- Competitive salaries
- Performance bonuses
- Sales commissions
- Equity for specific roles
- Recognition programs
- Medical coverage
- 24/7 employee assistance program
- Generous vacation programs
- Year-end shutdown
- Flexible hybrid working environment (3 days per week in office)
- Role-specific training
- Internal workshops
- Learning stipend
- Company-wide social events
- Team bonding activities
- Happy hours
- Team offsites
Job Description
- Own the Ideal Customer Profile targeting &
- Conduct external research and collaborate with business and product teams to deeply understand the behaviours and needs of segments within each ICP (Ideal Customer Profile).
- Generate actionable insights to inform messaging, positioning, and product development. Structure Nium’s products together into a consolidated product offering for each ICP & create compelling pitch for each ICP
- Identify high-potential customer sets and work with the broader marketing team to reach them through targeted campaigns, events, whitepapers, and other channels.
- Partner with business teams to support acquisition and growth initiatives.
- Customer and Market Insights
- Go-to-Market Strategy and Execution
- Own the go-to-market strategy and execution across all Nium products.
- Define differentiated messaging and positioning that resonates with decision-makers in fintech, banking, payroll, and adjacent verticals.
- Lead product launches and key announcements in collaboration with Product, Sales, Marketing, and Communications.
- Structure customer communications around new product releases in partnership with the product team.
- Sales Enablement and Strategic Support
- Develop compelling sales enablement materials, including pitch decks, product one-pagers, battlecards, and demos.
- Act as a strategic advisor to regional sales teams, ensuring alignment between market needs and product narratives.
- Continuously analyze customer feedback, market trends, and the competitive landscape to refine product and marketing strategies.
- 5-8 years in product marketing, ideally in payments or fintech.
- Deep understanding of the payments ecosystem—payouts, FX, collections, compliance, and financial infrastructure.
- Proven experience launching Enterprise focused products, preferably payment products and driving adoption in global markets.
- Skilled in translating complex technical products into simple, compelling stories.
- Strong collaborator who can influence across product, sales, marketing, and executive teams.
- Excellent verbal and written communication skills.
- Able to create high-impact materials with limited direction.
- Comfortable in a fast-paced, global, high-growth environment.
- Experience marketing APIs or developer-led products.
- Familiarity with regulated financial environments and regional nuances.
- Background in working with enterprise customers or partners.