Strategic Insights & Research Analyst - Maternity Cover - 4months FTC

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Amsterdam, Netherlands Office

This is a maternity leave cover position for 4 months

Role Overview

Are you passionate about uncovering insights that drive customer-focused strategies? As a Strategic Insights & Research Analyst, you’ll play a key role in designing and delivering impactful research projects that help us better understand our customers and make smarter decisions. Reporting to the Senior Research Manager and working closely with a Senior Business Intelligence Analyst, you’ll use data to enhance customer experiences, improve marketing effectiveness, and support strategic decision-making. You’ll also collaborate with marketing, commercial, and attendee hubs to deliver insights that optimize audience targeting, segmentation, and forecasting.

What You’ll Be Doing

Research and Insights Generation

• Design and deliver market intelligence and research projects using both qualitative and quantitative methods.
• Take ownership of comprehensive competitive intelligence (CI) research plans, ensuring smooth delivery from strategy to execution.
• Dive deep into registration data, historical trends, and competitor intelligence to uncover growth opportunities and actionable insights.
• Be a forward-thinker by interpreting data, identifying trends, and providing innovative recommendations to drive audience and business development.
• Analyze the drivers behind trends (e.g., exhibitor decline or promoter reasoning) by combining data sources, qualitative feedback, and competitive intelligence.
• Integrate and analyze diverse data sources—surveys, market research, registration data, and historical datasets—to improve targeting, segmentation, and audience engagement.

Quantitative and Qualitative Research

• Manage and execute surveys, in-depth interviews, and focus groups to gather valuable feedback from internal and external audiences.
• Connect survey data to audience behaviors, creating recommendations that align with marketing and sales goals.
• Revisit and leverage previous reports to address new business questions and ensure historical insights are used effectively.

Data Analysis and Visualization

• Use tools like Power BI, Excel, and Qualtrics dashboards to analyze and visualize data in a clear, impactful way.
• Create personalized dashboards that make it easy for teams to extract insights and make data-driven decisions.
• Develop visualizations that tell a story—highlighting customer journeys, pain points, personas, and audience segmentation.
• Continuously improve reporting techniques to ensure stakeholders have access to actionable insights.
• Provide regular updates and tailored dashboards to meet the specific needs of stakeholders.

Strategic Support and Recommendations

• Offer data-driven advice to stakeholders, helping them answer strategic questions and identify growth opportunities.
• Analyze gaps in audience and market data, providing actionable recommendations to improve engagement, lead generation, and customer satisfaction.
• Showcase event value over time by highlighting trends and key metrics.

Collaboration and Stakeholder Engagement

• Partner with marketing teams to deliver insights that shape campaign strategies, audience segmentation, and forecasting.
• Work with commercial and attendee hubs to analyze and present data that supports better targeting and audience growth.
• Provide tailored analyses of industry trends, event features, and audience pain points to guide strategic decisions.
• Share insights across teams and regions to foster collaboration and knowledge sharing.
• Collaborate with the Senior Business Intelligence Analyst to enhance analytical capabilities and ensure insights are actionable.

Team Growth and Peer Collaboration

• Be a key contributor to the insights team, driving collaboration and ensuring insights are visible and actionable across the organization.
• Help build a growth-focused team that combines technical analysis with clear, strategic communication.

Qualifications

What You’ll Bring

• Expertise in research tools like Qualtrics and Power BI.
• Strong analytical skills and the ability to connect data from multiple sources to create actionable insights.
• A talent for data visualization—presenting findings in a way that’s clear, engaging, and impactful.
• A growth mindset, always eager to learn and adapt to new tools and methodologies.

Your Background

• A Master’s degree in Marketing, Data Science, Market Research, or a related field is preferred.
• 2+ years of experience in market intelligence, customer insights, or a similar analytical role.
• Proven experience with data visualization tools like Power BI or Tableau.
• Advanced skills in experience management and survey platforms.
• Strong collaboration skills and the ability to work effectively across teams.
• Knowledge of the pharmaceutical industry is a bonus.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to 4 days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, fully-funded disability insurance, access to health apps and more
• Monthly commuting and travel costs and reimbursed based on your distance between your home and the office.
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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