Team Lead- City Growth Executive

1 Minute ago • 3-6 Years

Job Summary

Job Description

As a City Growth Executive or Regional Growth Associate, you will be responsible for making Paytm the Top of Mind Recall (TOMR) in your city. This involves driving user acquisition, building brand awareness, and ensuring Paytm becomes the preferred payment app. You will execute offline user acquisition, digital marketing, local brand-building, college/corporate engagement, and influencer marketing strategies. We seek enthusiastic, dynamic, and energetic individuals with a passion for growth and local market knowledge, who are driven, results-oriented, and eager to make an impact.
Must have:
  • Drive Paytm app downloads and active users by executing local campaigns and initiatives.
  • Execute offline user acquisition strategies (campus & corporate activations, street promotions) and digital marketing campaigns.
  • Ensure Paytm becomes the first choice for mobile payments in your city.
  • Build local brand visibility through creative, region-specific campaigns.
  • Organize and execute local events, festivals, and community activations.
  • Collaborate with local macro and micro-influencers to enhance Paytm’s brand presence.
  • Create authentic, engaging campaigns that resonate with local audiences.
  • Execute strategies to engage users, ensuring they remain active on the platform.
  • Promote referral incentives, loyalty programs, and other initiatives to encourage consistent usage.
  • Track key metrics such as app downloads, active users, user engagement, and campaign effectiveness.
  • Use insights from data to continuously optimize acquisition strategies and improve campaign performance.
  • 3-6 years of experience in offline user acquisition, local brand-building, and influencer marketing.
  • Proven track record of growing user bases, executing successful digital campaigns, and driving local marketing efforts.
Good to have:
  • High energy and passion for growth
  • Focused on achieving measurable goals
  • Fluent in local language (Tamil, Telugu, Kannada, Malayalam)
  • Deep understanding of local culture and consumer behavior
  • Excellent communication skills (verbal and written)
  • Ability to engage local communities and influencers
  • Ability to work independently and take initiative
  • Quick to adapt to changing environments and overcome challenges
  • Enthusiasm and readiness to learn (if less experience in sales or influencer marketing)
Perks:
  • Opportunity to create wealth
  • Be part of India’s largest digital lending story
  • Work with 500M+ registered users and 21M+ merchants
  • Unique position to democratize credit for deserving consumers & merchants

Job Details

About Paytm:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Overview:

As a City Growth Executive (or Regional Growth Associate), you will be responsible for making Paytm the Top of Mind Recall (TOMR) in your city. This includes driving user acquisition, building brand awareness, and ensuring Paytm becomes the preferred payment app in your city. You will execute offline user acquisition, digital marketing, local brand-building, engagement in colleges/corporates, and influencer marketing strategies to establish Paytm as the payments app in your city.

We’re looking for enthusiastic, dynamic, and energetic individuals with a passion for growth and local market knowledge. If you’re driven, results-oriented, and eager to make an impact, this is the perfect opportunity for you.

Key Responsibilities:

User Acquisition & Growth:

  • Drive Paytm app downloads and active users by executing local campaigns and initiatives.
  • Execute offline user acquisition strategies (e.g., campus & corporate activations, street promotions) and digital marketing campaigns.

Top of Mind Recall (TOMR):

  • Ensure Paytm becomes the first choice for mobile payments in your city.
  • Build local brand visibility through creative, region-specific campaigns.

Local Marketing & Brand Visibility:

  • Organize and execute local events, festivals, and community activations to increase Paytm’s reach and engagement.

Influencer Marketing:

  • Collaborate with local macro and micro-influencers to enhance Paytm’s brand presence in your city.
  • Create authentic, engaging campaigns that resonate with local audiences.

Customer Engagement & Retention:

  • Execute strategies to engage users, ensuring they remain active on the platform.
  • Promote referral incentives, loyalty programs, and other initiatives to encourage consistent usage.

Data Analysis & Reporting:

  • Track key metrics such as app downloads, active users, user engagement, and campaign effectiveness.
  • Use insights from data to continuously optimize acquisition strategies and improve campaign performance.

Skills & Qualifications:

Experience:

  • 3-6 years of experience in offline user acquisition, local brand-building, and influencer marketing.
  • Proven track record of growing user bases, executing successful digital campaigns, and driving local marketing efforts.

Key Traits:

  • Young & Dynamic: High energy and passion for growth with the drive to make Paytm the first choice in your city.
  • Results-Oriented: Focused on achieving measurable goals, such as app downloads, active users, and brand visibility.
  • Local Knowledge: Must be fluent in local language (e.g., Tamil, Telugu, Kannada, Malayalam) and have a deep understanding of local culture and consumer behavior.
  • Strong Communicator: Excellent communication skills, both verbal and written, with the ability to engage local communities and influencers.
  • Self-Starter: Ability to work independently and take initiative in driving results.
  • Problem Solver: Quick to adapt to changing environments and overcome challenges.

If You Have Less Experience in Certain Fields:

If you have less experience in specific areas like sales or influencer marketing, but you’re enthusiastic and ready to learn, please do share your resume. We value passion, drive, and the ability to grow in the role.

Why join us?

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Similar Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Bengaluru, Karnataka, India

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Rajkot, Gujarat, India (On-Site)

Delhi, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Noida, Uttar Pradesh, India (On-Site)

Noida, Uttar Pradesh, India (On-Site)

Kochi, Kerala, India (On-Site)

Delhi, India (On-Site)

Dehradun, Uttarakhand, India (On-Site)

Bhopal, Madhya Pradesh, India (On-Site)

Noida, Uttar Pradesh, India (On-Site)

View All Jobs

Get notified when new jobs are added by Paytm

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug