Kalshi is seeking a strategic and data-driven TV Lead to own their national and streaming television strategy end-to-end. This role involves planning, buying, and optimizing campaigns across linear and connected TV, balancing creative storytelling with performance rigor. The individual will negotiate directly with networks and platforms, manage agency and vendor relationships, and use data to continually refine spend efficiency and impact, positioning Kalshi as a category-defining brand.

Must Have

• Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets.
• Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms.
• Analyze audience data, ratings, reach/frequency, and performance metrics.
• Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory.
• Monitor pacing and performance in real time; quickly adjust spend to maximize ROI.
• Build and maintain strong relationships with networks, stations, DSPs, and media partners.
• Negotiate rates, added value, and make goods.
• Partner closely with Growth, Analytics, Creative, and Product Marketing teams.
• Work with analytics teams to interpret results and translate insights.
• Develop detailed post-buy analyses, performance reports, and recommendations.
• Manage TV/media budgets—forecasting, allocating, and managing spend.
• Design and run structured tests across networks, formats, audience segments.
• Stay ahead of trends in TV and CTV buying, measurement, and attribution.
• 5–10+ years of experience in TV/media buying (linear + CTV/OTT).
• Strong understanding of media math, TV measurement, and attribution.
• Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically.
• Proven experience optimizing campaigns based on data and measurable KPIs.
• Excellent negotiation skills, analytical thinking, and attention to detail.
• Ability to thrive in a fast-paced, experimentation-heavy environment.

Good to Have

• Established relationships with networks, stations, and media vendors.
• Relevant marketing, advertising, or communications background.

What we're up to

Kalshi launched the first regulated financial exchange that allows people to trade on the anticipated outcome of events. We’re now looking for the right people to help us continue to grow and scale. Our vision is to allow people to capitalize on their opinions and hedge risks that relate to their everyday lives, from “Will CPI rise more than 0.5% this month?” to “Will 2023 be the hottest year on record?”

We're on a long journey in uncharted territories and are looking for passionate and outlier members excited to embark on this voyage toward building the future of the financial system.

Role Roadmap

Kalshi is seeking a strategic and data-driven TV Lead to own our national and streaming television strategy end-to-end. This individual will plan, buy, and optimize campaigns across linear and connected TV, balancing creative storytelling with performance rigor. They will negotiate directly with networks and platforms, manage agency and vendor relationships, and use data to continually refine spend efficiency and impact. The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment.

Key Responsibilities

Media Strategy & Buying

• Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
• Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition

Market & Audience Analysis

• Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
• Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments

Campaign Execution & Optimization

• Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
• Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI

Vendor & Network Relationships

• Build and maintain strong relationships with networks, stations, DSPs, and media partners
• Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency

Cross-Functional Collaboration

• Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
• Work with analytics teams to interpret results and translate insights into actionable next-steps

Performance Reporting & Insights

• Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
• Translate campaign performance into clear insights for senior leadership

Budget Management

• Own TV/media budgets—forecasting, allocating, and managing spend across channels and timeframes
• Ensure campaigns deliver within budget while meeting efficiency targets

Testing & Innovation

• Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi’s playbook
• Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts

Qualifications

• 5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
• Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
• Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
• Established relationships with networks, stations, and media vendors a strong plus.
• Proven experience optimizing campaigns based on data and measurable KPIs.Excellent negotiation skills, analytical thinking, and attention to detail
• Ability to thrive in a fast-paced, experimentation-heavy environment
• Bachelor’s degree required; relevant marketing, advertising, or communications background preferred

NYC Pay Transparency Disclosure

Salary Range: $130,000 to $250,000

This salary range is based on the current available market data and represents the expected range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome a conversation.

Our Culture

We are a group of people who work hard and get things done, and we're looking for more people like that! Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We think of Kalshi as a family bound together by our mission: we believe that this is the best (and most fun!) way to work. Kalshians are, by far, Kalshi's largest asset and we're obsessed with growing and investing in our people.

Commitment to Equal Opportunity

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.

Commitment to Equal Opportunity

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.