User Acquisition Analyst
1 Month ago • All levels
Sales
Job Description
Tripledot Studios, a growing independent mobile games company, is seeking a User Acquisition Analyst to manage high-scale UA campaigns and optimize marketing spend. The role involves collaborating with product, monetization, and creative teams, and managing campaigns across multiple channels and platforms. Key responsibilities include planning and execution of marketing campaigns, reporting and analysis of ROI, experimenting with campaigns for existing and new games, developing briefings for ad creatives, managing partner relationships, and working with the product team to improve game revenue. The ideal candidate is analytical, metric-driven, adaptable, organized with high attention to detail, and has strong knowledge of the mobile games market.
Good To Have:
- Experience with digital advertising
Must Have:
- Manage UA process for mobile games
- Oversee marketing campaigns
- Produce reporting and ROI analysis
- Experiment with campaigns
- Develop ad creative briefs
- Manage partner relationships
- Work with product team
Perks:
- 25 days paid holiday
- Hybrid working
- 20 days fully remote working
- Daily free lunch (£12 JustEat)
- Regular company events
- Employee Assistance Program
- Family Forming Support
- Life Assurance & Group Income Cover
- Continuous Professional Development
- Private Medical Cover & Health Cash Plan
- Dental Cover
- Cycle to Work Scheme
- Pension Plan
User Acquisition Analyst
Department: Marketing
Employment Type: Permanent - Full Time
Location: London, UK
Reporting To: Karan Bhavnani
Description
Tripledot Studios is on track to become one of the largest independent mobile games companies in the world.
We are a multi-award-winning organisation, and following our recent acquisition announcement, we’re preparing to grow into a global 2,500+ strong team across 12 studios.
Our expanded portfolio is set to include some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.
Tripledot’s guiding principle remains the same: when people love what they do, what they do will be loved by others.
We’re building a company we’re proud of – one filled with driven, incredibly smart & detail orientated people, who LOVE making games.
Our ambition is to become the most successful games company in the world, and we’re just getting started.
Take a look at our games: iOS Store + Google Play
We are a multi-award-winning organisation, and following our recent acquisition announcement, we’re preparing to grow into a global 2,500+ strong team across 12 studios.
Our expanded portfolio is set to include some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.
Tripledot’s guiding principle remains the same: when people love what they do, what they do will be loved by others.
We’re building a company we’re proud of – one filled with driven, incredibly smart & detail orientated people, who LOVE making games.
Our ambition is to become the most successful games company in the world, and we’re just getting started.
Take a look at our games: iOS Store + Google Play
Role Overview
The position involves managing high-scale UA campaigns, optimizing marketing spend, and collaborating closely with product, monetization, and creative teams.
The role requires operational management of campaigns, creative assets, and platform relationships to maximize revenue and user growth.
Key Responsibilities
Key Responsibilities
- Managing the full UA process for a mobile game - Planning and execution of marketing campaigns.
- Overseeing the marketing campaigns across multiple channels and platforms.
- Producing comprehensive reporting, analysis of ROI and identifying new opportunities to support our key games.
- Experimenting and analysis of campaigns for existing and new games.
- Developing briefings for ad creatives and helping with the production of marketing materials.
- Managing business relationships and day-to-day communications with partners (such as Google and Facebook).
- Working closely with the product team to improve the game to help drive revenue.
Required Skills, Knowledge and Expertise
Required Skills, Knowledge and Expertise
- Analytical and metric-driven.
- Fast learner with the ability to be adaptable.
- Organised with high attention to detail
- Ability to work in a collaborative, fast paced environment.
- Available and eligible to work in London
- Strong knowledge about the mobile games market and KPIs for various different game genres
- Experience with digital advertising – big plus!
Working at Tripledot
- 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year.
- Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
- 20 days fully remote working: Work from anywhere in the world, 20 days of the year.
- Daily Free Lunch: In the office you get £12 every day to order from JustEat
- Regular company events and rewards: quarterly on-site and off-site events that celebrate cultural events, our achievements and our team spirit.
- Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
- Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
- Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
- Continuous Professional Development
- Private Medical Cover & Health Cash Plan
- Dental Cover
- Cycle to Work Scheme
- Pension Plan
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