User Acquisition Manager

Oh BiBi is seeking a data-driven and creative User Acquisition Manager to support the growth of its current and upcoming mobile games. The role involves owning campaign optimization and scaling, analyzing performance data, and contributing to the high-level UA strategy. The manager will define and manage user acquisition campaigns on mobile ad networks, working closely with Product, Data, and creative teams to optimize based on performance metrics and manage UA creatives. This role is crucial for expanding the reach of Oh BiBi's games.

Must Have

• 5+ years experience in User Acquisition
• Data-driven and creative mindset
• Expertise in campaign optimization and scaling
• Proficiency with major UA platforms (Meta, Google, TikTok, Unity, Applovin)
• Strong analytical skills for performance data
• Knowledge of F2P model, mobile gaming KPIs, and ad tech ecosystem
• Experience with tracking systems (MMPs) and attribution modeling
• Ability to manage marketing spend effectively
• Fluent in English

Perks & Benefits

• Monthly team events and yearly offsite
• Team budget for small events
• Hybrid remote policy (2 days in office, 3 days remote)
• 10 additional vacation days (total 35)
• 4 weeks 100% paid second parent leave
• Access to Wellpass (sports)
• Tickets restaurant Swile (9 euros/day)
• 80% health insurance coverage

About Oh BiBi

Oh BiBi is an independent mobile game studio of 80 people based in Paris, dedicated to creating bold, innovative, and high-quality gaming experiences. We are the creators of FRAG Pro Shooter, a worldwide hit with hundreds of millions of players, and BEAST, which won the Pégase Award for Best Mobile Game in 2025 (the Pégases are France’s prestigious video game awards, recognizing excellence in game development).

We are currently working on exciting unannounced projects!

About the Role

Oh BiBi is looking for a User Acquisition Manager to support the growth of its current and upcoming games.

We are looking for a marketer who is both data-driven and creative-minded: you enjoy analyzing performance, running structured UA tests, and collaborating with creative teams to build advertising that converts.

About the Team

You will be part of a cross-functional Marketing team including Community Management, Data, and Marketing Artists. On the UA scope, you will work in a close day-to-day pair setup with our Growth Manager to drive performance and scale acquisition.

You enjoy working in a dynamic and agile environment and communicating your ideas and needs to other team members.

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Core Responsibilities

• Own the campaign optimization and scaling aspect: continuously improve performance through bidding and budget adjustments, structure and targeting refinements, and scaling winning setups across campaigns, audiences, and networks.
• Optimize targeting, creatives, marketing messages, marketing spend, bids and budget allocation (ROI driven).
• Analyze performance data regularly to identify insights, opportunities, and next tests.
• Contribute to the high level UA strategy: testing roadmap, channel mix suggestions and growth opportunities.
• Define and manage Oh BiBi’s user acquisition campaigns on mobile ad networks.
• Work closely with Product and Data to optimize campaigns based on performance metrics.
• Work closely with the creative team to manage UA creatives:
• Produce and iterate creative briefs (angles, hooks, messages, formats, references).
• Collaborate with our internal Marketing Artists to deliver and improve creatives based on results.
• Find new ways to efficiently market Oh BiBi’s games and grow their reach.

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What are we looking for?

• Experience: Minimum 5 years of experience in online or mobile marketing, specifically in User Acquisition.
• Analytical Mindset: Good mix of analytical and creative thinking with a strong data-driven approach to problem solving. Comfortable managing marketing spend based on rigorous performance metrics.
• Creativity: Strong creative sensitivity for UA and ability to write clear creative briefs.
• Industry Knowledge: Understanding of the Free-to-Play (F2P) model, mobile gaming KPIs, and the mobile ad tech ecosystem.
• UA Platforms : Proven expertise with major UA platforms (Meta Ads, Google Ads, TikTok ads, Unity, Applovin, etc.).
• Technical Skills: Solid knowledge of tracking systems (MMPs like AppsFlyer/Adjust) and attribution modeling.
• Softskills: Ability to deliver performance in a demanding environment, execute projects across various networks, and communicate effectively internally and externally with our partners.
• Fluent English (written and spoken)

Department

Data & Marketing

Role

Growth Manager

Locations

Paris

Remote status

Hybrid

Employment type

Full-time

Perks & Benefits

• ### Social life at the office 🎉

We organize monthly team events, and a yearly offsite! Also, each team has a budget for small team events!

• ### Remote policy : 3 days a week 🏠

Collaboration matters to us! We meet in the Paris office twice a week (Tuesdays and Thursdays). Not mandatory, but if you like, you can work from home the rest of the week!

• ### Vacation policy 🌴

10 days off in addition to the legal 25 days

• ### Second parent leave 👶

Oh BiBi signed the Parental Act and is committed to paying 100% of the second parent's salary for a period of 4 weeks

• ### Sports ⚽

Access to Wellpass

• ### Benefits related to meals and food 🍽

Tickets restaurant Swile (9 euros per day)

• ### Health Care 💊

80% coverage of our health insurance

What we believe in

At Oh BiBi, we are continually adjusting our values and always striving to improve them, just like we do with our games!

HARD-WORKING: we don't settle for the minimum, we aim for the best. This does not mean working overtime at all costs! On the other hand, it is essential to be focused and productive when we are at work.

SMART: we are willing to learn every day; when we can, we automate routine tasks to deploy our creativity and intelligence where they have an impact.

HUMBLE: we know we're not perfect and things won't always go as planned. So when we make a mistake, we talk about it and we learn from our mistakes.

COLLABORATIVE: helping others is a priority, even when it's not immediately tied to the goals you're trying to achieve. Likewise, you can rely on others for help and advice.