User Growth Marketing Manager - Strategy
Job Summary
Job Description
Binance, a leading global blockchain ecosystem, is seeking a User Growth Marketing Manager to join its Fiat Team. The role involves scaling global user growth by developing data-driven strategies for acquisition, activation, and retention. This includes optimizing growth and retention strategies for the global fiat ecosystem, leading full-funnel user journeys, driving multi-channel user acquisition, setting and tracking key metrics, and running rapid A/B tests. The candidate will also tailor strategies for local markets and collaborate cross-functionally to implement these strategies. The company offers a dynamic work environment with opportunities for growth and learning.
Must have:
- 8+ years in user growth/performance/digital marketing
- Global market experience (MENA, LATAM, SEA, Africa, etc.)
- Strong data mindset, familiar with growth tools & KPIs
- Excellent English communication
Good to have:
- Internet, Web3, or fintech background
- Multilingual abilities
- Adaptable, entrepreneurial, and hands-on
Perks:
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization
- Tackle unique, fast-paced projects with autonomy
- Work in an innovative environment
- Results-driven workplace with career growth and continuous learning opportunities
- Competitive salary and company benefits
- Work-from-home arrangement
2 skills required
Job Details
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Join Binance’s Fiat Team, one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.
Requirements
- Optimize growth & retention strategies based on our current global fiat ecosystem
- Lead full-funnel user journeys: acquisition → activation → retention → conversion
- Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities)
- Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
- Run rapid A/B tests, iterate growth models, and improve user quality
- Tailor strategies for local markets with deep user insights
- Collaborate cross-functionally to bring strategies to life
Responsibilities
- 8+ yrs in user growth/performance / digital marketing
- Global market experience (MENA, LATAM, SEA, Africa, etc.)
- Strong data mindset, familiar with growth tools & KPIs
- Internet, Web3, or fintech background preferred
- Excellent English communication; multilingual is a plus
- Adaptable, entrepreneurial, and hands-on
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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About The Company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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